If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you’ll learn the marketing principles that can transform the way you connect with your audience. Plus, you’ll walk away with action steps to help you start applying these ideas today!

Key Takeaways:

• (02:20) How to start seeing marketing all around you
• (03:10) Dunkin’ Donuts and the power of consistency
• (08:00) Taylor Swift and building anticipation for your offers
• (14:10) Olive and June; educating your audience for better results
• (17:15) Disney; selling experiences, not just products
• (19:45) Apple; marketing transformation, not features
• (21:55) Trader Joe’s personality-driven approach to engagement
• (25:05) How to apply these lessons in your own business

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

Running a business is never a smooth ride. It is messy, unpredictable, and sometimes downright hilarious. In this episode, Heather shares some of her craziest webinar stories (think paper shuffling, awkward silences, and epic tech fails). She talks about the early days of running live webinars, the time she completely lost internet connection during a big sales pitch, and what it is like trying to juggle business when family emergencies pop up. Mixed in with the stories, Heather gives tips for hosting webinars and shows how her background in teaching turned out to be a huge advantage in entrepreneurship. More than anything, this episode is a reminder that you are not alone in the business chaos. Mistakes and messy moments are not just normal, they are part of the journey, and often lead to the best lessons - and the funniest stories!

Key Takeaways:

• (02:55) Overcoming the fear of being live on camera
• (05:50) Heather’s early webinar struggles
• (13:30) Tech fails in real time; losing internet during a webinar
• (19:45) Balancing business and family; when emergencies happen mid-webinar

Listen to Episode 68: Gaining the Confidence to Host a Live Webinar

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz

If you’re selling a product for the second time, you’ve already done the hard part. Now it’s all about making that product even more profitable! In this episode, Heather shares her proven strategies for re-selling a product and maximizing results, like how to use what you’ve already learned from past launches, the early bird bonus trick that can make day one sales sky-rocket, and why shorter sales windows can actually work better than long, drawn-out ones. She also shares how to dig into your past sales data for easy wins, the kind of emails that can outperform your social posts, and why growing your audience between launches is the secret to keeping sales fresh. Whether you’ve launched a dozen times or you’re gearing up for round two, these ideas will help you make your next one your best yet!

Key Takeaways:

• (02:20) Why selling a product again can be easier and more profitable
• (03:30 Using an early bird bonus to boost day one sales
• (05:15) Mining your past sales data for conversion-boosting insights
• (08:35) Email tweaks that can outperform social media
• (13:20) The importance of consistent audience growth between launches

Grab the free Teacher Biz Starter Guide at teacherbiz.com/start

Connect With Heather:

teacherbiz.com/about

instagram.com/teacherbiz