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The TWENTY30

The TWENTY30

By: Lucien Zeigler and Hanaa Almoaibed
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 New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes can’t believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high. The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters. Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms.Copyright 2024, Twenty30 Media Group, LLC, United States of America. All rights reserved. Politics & Government Social Sciences
Episodes
  • Saudi MMA chief Rasha Alkhamis talks growth of combat sports and vision for ecosystem

    Saudi MMA chief Rasha Alkhamis talks growth of combat sports and vision for ecosystem
    Jun 8 2025

    President and Chairwoman of the Saudi Mixed Martial Arts Federation join co-hosts Hanaa and Lucien for an exclusive interview, shedding light on her journey from being the first Saudi woman certified as a boxing coach to holding prominent positions in international sports organizations and her new role as head of the Saudi MMA Federation. Rasha talks with The TWENTY30 about the significant investments and strategies driving the growth in the sport, with ambitious plans under Vision 2030. The 4-time Guinness Book of World Records-holder was also recently named one of ADWEEK’s Most Powerful Women in Sports 2025.

    Before the conversation, the hosts catch up on feedback on Episode 54, with viewers and listeners chiming in on US-Saudi relations. After the conversation with Rasha, the hosts catch up on some of the latest news, including "reports" that alcohol is coming to the Kingdom.

    📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:

    YouTube:

    https://www.youtube.com/@thetwenty30

    Spotify:

    https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206

    Get episodes and exclusive content delivered to your email inbox free:

    https://thetwenty30.com

    📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.

    The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    Show More Show Less
    59 mins
  • A 'Rebirth" of the U.S.-Saudi relationship? U.S.-Saudi Business Council CEO Charles Hallab discusses new era after Trump vist

    A 'Rebirth" of the U.S.-Saudi relationship? U.S.-Saudi Business Council CEO Charles Hallab discusses new era after Trump vist
    May 26 2025

    Charles Hallab, President and CEO of the US-Saudi Business Council, joins The TWENTY30 co-hosts Lucien Zeigler and Dr. Hanaa Almoaibed to react to the impact and importance of U.S. President Trump's recent visit to Saudi Arabia. Hallab, who recently became President and CEO of the longstanding organization after a lifelong career (and portion of his childhood!) in Saudi Arabia and in U.S.-Saudi business relations, characterizes the recent visit as more than a reset in relations, emphasizing the excitement and energy among young Saudis and the opportunities for US companies. The co-hosts speak with Charles about the durability of the new paradigm, how the real work is ready to be done in strengthening the relationship, and the ongoing challenges with updating perceptions about the Kingdom and the need for better storytelling to convey the progress being made under Vision 2030. Charles, a lawyer by trade, also discusses the impact of the legal reforms that have made doing business in Saudi Arabia more accessible.

    Before the interview with Charles Hallab, the co-hosts catch up on recent travel to Saudi Arabia, where both hosts were over the past two weeks. Then the hosts get to the latest news on Saudi Arabia, including Franklin Templeton is ramping up its presence in Saudi Arabia, Saudi Arabia launches TOURISE to reshape global tourism, Saudi Arabia accelerates auto industry localization, and the iconic American rock band Guns and Roses performs in Saudi Arabia.

    📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:

    YouTube:

    https://www.youtube.com/@thetwenty30

    Spotify:

    https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206

    Get episodes and exclusive content delivered to your email inbox free:

    https://thetwenty30.com

    📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.

    The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    Show More Show Less
    59 mins
  • What does the surge in Saudi patent filings mean for the Kingdom?

    What does the surge in Saudi patent filings mean for the Kingdom?
    May 9 2025

    In Episode #53, Lucien, on his last day in the U.S. before returning to Saudi Arabia on Friday and Dr. Hanaa, joining from Muscat, Oman, catch up with each other, with Dr. Hanaa giving her impressions from her inaugural trip to Oman and Lucien boasting about the weather in the U.S. right now. Then, the hosts get to a DEEPDIVE led by Lucien. The innovation landscape in Saudi Arabia just got a big boost on the back of news highlighting a significant increase in patent filings in Saudi Arabia, which has significant long-term economic implications and serves as a promising data point on the development and diversification of the Saudi economy.

    After the DEEPDIVE, the hosts get to some of the latest news and storylines on Saudi Arabia, including the diplomatic implications of naming the 'Arabian Gulf', recent government reshuffles in Saudi Arabia, the ambitious Saudi Green Initiative aimed at environmental sustainability, and the launch of luxury hospitality projects by the Boutique Group.

    📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:

    YouTube:

    https://www.youtube.com/@thetwenty30

    Spotify:

    https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU

    Apple Podcasts:

    https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206

    Get episodes and exclusive content delivered to your email inbox free:

    https://thetwenty30.com

    📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.

    The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    Show More Show Less
    37 mins

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