Welcome to The South Bay Corner, the podcast where we spotlight innovative businesses shaping the future of Southern California’s local economy. Today, your host Candice dives into the story behind Mission Driven Brand, a boutique LinkedIn ghostwriting service that’s helping local professionals transform their online presence—and in turn, their businesses.

Founded by Rob Pene, Mission Driven Brand addresses a major challenge facing busy professionals today: how to stay visible and relevant on LinkedIn when there’s no time to post consistently. Rob’s laser focus on LinkedIn—not social media in general—makes his service uniquely effective for consultants, agency owners, financial advisors, real estate pros, and other experts who thrive on trust and authority.

With clients seeing dramatic growth, including a 4,338% increase in profile impressions and qualified leads within weeks, Rob’s system proves that consistency + authenticity = visibility that matters. And for the South Bay, that visibility drives real local economic growth.

Rob’s mission goes beyond business success. He’s helping our professionals get recognized for what they do best—while freeing up their time and elevating the community as a whole.

🔑 Key Takeaways:

• Why digital presence isn’t optional anymore—and how LinkedIn plays a pivotal role in client decision-making
• The Mission Driven difference: a done-for-you, voice-authentic content system that saves clients 30–40 hours/month
• Real-world impact: local professionals seeing explosive growth in impressions, connections, and new business
• Rob’s community philosophy: visibility for one means opportunity for all
• Free value: Rob offers complimentary LinkedIn strategy sessions packed with actionable insights, no strings attached

📣 Connect with Rob Pene & Mission Driven Brand:

📞 Phone: 562-444-5620
📧 Email: info@missiondrivenbrand.com
🔗 LinkedIn: linkedin.com/in/robpene
📸 Instagram: @rob.pene
📘 Facebook: fb.com/rpene

💬 Quote of the Episode:

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In this inspiring episode of The South Bay Corner, host Abby shines a spotlight on The LA Note Magazine an innovative, values-driven online publication that’s changing the game in the entertainment industry.

What sets The LA Note apart? It’s more than just a magazine. It’s a movement. With a mission to amplify emerging artists, musicians, actors, and creatives, the publication offers a much-needed platform where passion, talent, and positivity converge.

Join us as we explore:

• How The LA Note spotlights up-and-coming entertainers and service providers
• The magazine’s diverse content, from artist interviews to songwriting tips and industry insights
• How they build real community through social media and contributor connections
• The power of offering free features while still upholding high creative standards
• Notable campaigns and interviews, including the "1 Million Acts of Kindness" initiative

✨ Featured Platform:

The LA Note Magazine
Website | Instagram @thelanotemagazine

In this flavorful episode, Bob and Alice take us on a delicious journey through the rich history of one of Southern California’s most iconic family-run restaurants, The Original Red Onion in Palos Verdes.

What began with Catalina Castillo’s humble Sonora-style recipes in a small Arizona mining town over a century ago has evolved into a beloved local institution that’s fed generations of families. From Catalina’s cooking to her great-grandson Jeff Earle’s leadership, this is a story of resilience, tradition, and community.

Join us as we dish on:

• The Earle family’s four-generation culinary legacy
• Jeff Earle’s incredible journey, from dishwasher to owner, with stops at the Reagan campaign and state politics
• The restaurant’s signature dishes like Carne Ortega and Chicken Mole
• How the Red Onion has built a team that feels more like family
• Why this restaurant is more than just a place to eat, it’s a living time capsule and a beacon of community

If you're craving authentic food, heartwarming history, and a reminder of what makes a local business truly special, this one’s for you.