• The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

  • Apr 14 2025
  • Length: 47 mins
  • Podcast

The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024)

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  • Summary

  • From TikTok trends to viral campaigns, brands are constantly trying to tap into culture. But what actually defines culture — and how can brands engage with it in a meaningful way?


    This week, we’re re-airing a great conversation from April 2024 with Dr. Marcus Collins — marketing professor, best-selling author, and cultural strategist.

    Dr. Collins, author of For the Culture and former Head of Strategy at Wieden+Kennedy, has worked with brands like Apple, Nike, and even Beyoncé. In this episode, he breaks down the deep connection between culture and behavior — and how marketers can better understand both.

    You’ll learn:
    • How culture and marketing intersect to shape successful campaigns
    • The core elements that define culture and how we interact with it
    • How brands can show up with real cultural relevance — not just follow trends
    Brought to you by Mekanism.
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