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Soul & Science: Fast Forward Your Marketing Mind

By: Mekanism and Jason Harris
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  • Summary

  • In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

    Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

    Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

    At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

    Brought to you by Mekanism.
    2024 Mekanism
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Episodes
  • #70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen

    #70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen
    Apr 29 2024
    In this episode, we look into the Soul & Science of starting a movement. Small actions done consistently can have profound effects on our lives. The real challenge is doing those things every day. Something the majority of us seem to have no issues doing almost everyday is complaining. While complaining about this, that, and whatever comes to mind is easy, the negativity can block your focus, creativity, and productivity.

    This week, we’re talking with Will Bowen, who’s working on unlocking the secrets of positivity with his complaint-free movement. Will started his career as an advertising executive for Yellowpages, but even back then, he felt a passion for speaking and helping people discover a better way to live. In 2006, Will challenged 250 people to break the destructive habit of complaining by going 21 days in a row without speaking a single complaint. Now, almost 20 years later, he’s still traveling the country as a keynote speaker and working to change the lives and minds of thousands of professionals. His International best-selling book “A Complaint Free World” has sold nearly 4 million copies in 40 countries.

    In today’s episode, you’ll learn:
    • The damage a complaining habit can do to your productivity and workflow
    • How to be more aware of your own complaints and negative thinking
    • What can happens when you step into a more positive mindset, and how to redefine your values with that in mind

    Brought to you by Mekanism.
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    41 mins
  • Mini: 5 Laws of New Business

    Mini: 5 Laws of New Business
    Apr 25 2024
    Why do some pitches soar while others flop? Today, we talk about the secrets of successful client pitches with the five laws of new business. From strategic selectivity to post-pitch follow-ups, here are some of our best strategies for winning over clients.

    Brought to you by Mekanism.
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    4 mins
  • #69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author

    #69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author
    Apr 22 2024
    It’s easy to get lost in the details of those everyday small inconveniences – what’s for dinner tonight, that looming deadline, whether or not your joke landed in that meeting earlier. It’s also just as easy to switch our brains to autopilot when they get overwhelmed and disappear into social media or TV. And what about that narrator in our heads? The constant critic. The complainer. It really doesn't serve us.

    But the simple practice of mindfulness might offer a solution. And our guest this week believes that everyone can be at least 10% happier if they work mindfulness into their daily life.

    Dan Harris spent more than 20 years as a journalist for ABC where he was the co-anchor of Nightline and the weekend editions of Good Morning America. He’s covered wars, natural disasters, and even spent 48 hours in solitary confinement to better understand the criminal justice system. Today, Dan is the best-selling author of the meditation book “10% Happier” and host of the podcast of the same name.

    In today’s episode, you’ll learn:
    • Not only how but also why you should incorporate a meditation practice into your personal and professional life
    • To apply the lessons Dan learned during his path towards mindfulness in your own life
    • How to better manage your own thought habits in order to be happier and healthier

    Brought to you by Mekanism.
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    47 mins
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