Episodes

  • 3: The #1 way to skip the spam folder

    3: The #1 way to skip the spam folder
    Mar 31 2023
    This week we're talking about the very best thing you can do to avoid the spam folder.

    Links mentioned:
    • Send Café Tech Setup
    • Hubspot's Ultimate List of 394 Email Spam Trigger Words to Avoid in 2023

    What we cover:
    • Sender Reputation - what is it and how does it work?
    • The 4 best things you can do to boost your sender rep (in order of importance)
    • Domain-based email addresses and DKIM verification
    • Cleaning your email list
    • Personalization matters
    • Avoiding spam trigger words

    Tune in and  by following these tips, you can improve your sender reputation and avoid the spam folder.
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    6 mins
  • 2: Not techy? You need this episode. 5 tips for choosing the right email marketing platform for you.

    2: Not techy? You need this episode. 5 tips for choosing the right email marketing platform for you.
    Mar 23 2023
    Links mentioned:
    • Setup Made Simple - free guide
    • Flodesk - Get 50% off your first year
    • MailerLite
    • Hubspot
    • Capterra - compare ESPs
     In this episode, we talk through 5 things to consider when choosing an email marketing platform. 
    1. Design-forward technology
    2. Ease of use
    3. Analytics
    4. Integrations
    5. Pricing
    Whichever email marketing platform you choose, keep our 5 things in mind and remember no one email marketing platform will check off all of the boxes for you. Trust your gut as a business owner and once you’ve chosen, be sure to grab our Setup Made Simple guide to help you get started with what’s most important. 
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    9 mins
  • 1: Welcome to Send Café

    1: Welcome to Send Café
    Mar 16 2023
    Welcome to The Send Café Show, a podcast where we explore what it takes to grow your list and make money with email marketing as a visual creative entrepreneur. Together, we’ll cover topics from email marketing to business to personal growth. Team Send Café has over a decade of experience with the ins-and-outs of business and email marketing and we are so excited about sharing our knowledge with you. 

    Whether you're an experienced email marketer or just starting out, we hope to inspire you to share your visual content through email and grow as a business owner. So sit back, grab a cup of coffee, and join us at The Send Café Show! 
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    1 min