In this solo episode, I’m pulling back the curtain on how I really view marketing after nearly two decades in the real estate investing game. I’ve spent tens of millions of dollars on marketing, and let me tell you—most people get it wrong. They treat marketing like a cost, not an investment. In this episode, I share what’s actually worked for me, how I think about branding vs. marketing, and why it’s critical to set proper expectations for ROI. I break down different marketing verticals—from cold calling and direct mail to Facebook ads and TV—and explain which ones build brand recognition and which are better for quick lead generation. Whether you’ve got a small or large budget, I’ll help you figure out how to spend smarter and build something that lasts. This is everything I wish someone told me when I got started.

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Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

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About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal Reserve’s role in interest rates, and why real estate remains the best long-term wealth-building tool. Jason shares insights on tax benefits, leveraging properties, and why now is still a great time to invest despite market uncertainties.

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The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com

Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/

Have a question? Ask me anything at https://www.askjustin.ai/

𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade.

He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:

“Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP)

“Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW)

“We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom)

Subscribe To Justin Colby: http://youtube.com/justincolby

View All My Videos: https://www.youtube.com/c/JustinColby

Join the REI LIVE Community today! Go to: https://reilive.co/

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In this inspiring episode of Entrepreneur DNA, Phillip Godkin shares his transformation from a confused newcomer in real estate investing to someone confidently closing deals—all in just four months. After encountering the real estate world by chance in Nashville and moving back to Milwaukee, Phillip struggled with information overload and a lack of coaching until discovering Justin Colby’s REILive.co. With determination, he took consistent action, overcame fear, built key relationships, and followed Justin’s success pillars to earn $15,000 across two deals. His story is a masterclass in taking imperfect action, building certainty, and committing to a vision of financial freedom.

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About Phillip:

Phillip Godkin is a real estate investor based in Milwaukee who began his investing journey after a life-changing encounter with a bandit sign in Nashville. Though initially overwhelmed by the vast real estate investing landscape, Phillip committed himself to growth and learning. After joining Justin Colby’s Science of Flipping program and REILive.co community in December 2024, Phillip closed his first deal and has another in escrow, all within four months.

He is a passionate coach himself, drawing parallels between athletic coaching and real estate mentorship. Phillip believes in persistence, daily action, and building relationships as the core of his investing philosophy.

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Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sits down with Anthony Cota, a former car salesman who traded 90-hour workweeks and a six-figure salary for freedom, family, and fulfillment through real estate investing. Anthony shares how he made the leap without even closing a deal yet, what sacrifices were necessary, and the mindset that powered his transition. We break down the early struggles, how he did 10+ deals before spending a dollar on marketing, and why he believes REI Live is a game-changer for new investors. This episode is a masterclass in faith, grit, and real estate hustle.

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About Anthony Cota:

Anthony Cota is a real estate investor and founder of Cota Creative Capital. A former high-performing car salesman, Anthony walked away from his job—and a six-figure income—to pursue full-time real estate investing. In less than two years, Anthony has built a business that allows him more time with family, while helping others succeed inside the REILive.co community. He's a mentor, family man, and an example of living life by design.

Instagram: @cotacreativecapital

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Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sat down with Tommy Harr—a friend, powerhouse investor, and someone I respect deeply in the real estate game. Tommy shares how he went from losing $100K on his very first flip to owning over $20 million in real estate and consistently closing 30+ deals a month. We talked about the gritty lessons that built his empire—cold calling, TV ads, building a sales team, and mastering construction. He also opens up about the sacrifices he made early on, like living in his own living room, and how social media became a powerful tool for raising millions in private capital. If you're trying to go from stuck to scaling, this one’s a real blueprint.

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Tommy Harr is a real estate investor based in Columbus, Ohio, who transitioned from a home inspector to a real estate entrepreneur. By the age of 27, he achieved financial freedom through real estate investing. Tommy has completed over 200 wholesale deals, renovated more than 150 properties, and manages a portfolio of 70 rental units valued at $15 million, along with 25 in-house managed short-term rentals. He is the founder of the Real Side Real Estate Community, where he mentors aspiring investors nationwide.

• Website: Real Side Real Estate

• Instagram: @tommyharr05

• TikTok: @tommyharr05

• LinkedIn: Thomas Harr

• Linktree: linktr.ee/tommyharr05

Thank you to Mando for supporting today's podcast!

Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sit down with my good friend and industry powerhouse Tim Herriage, the founder of Ternus. We dive deep into how he went from helping bring Wall Street money into real estate to now flipping the script and decentralizing the entire lending model. Tim shares how Ternus is making real estate investing easier and faster with 100% financing, 24-hour draw payments, and a no-nonsense, people-first approach. We talk about why he built Ternus for real investors—by real investors—and how anyone, not just institutions, can now own a piece of the lending game through their new crowdfunding model. If you're tired of big banks and slow lenders, this episode is for you.

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About Tim Herriage:

​Tim Herriage is a seasoned real estate entrepreneur and investor with over two decades of experience in the industry. As the Founder and CEO of Ternus, he leads a company dedicated to providing fast and reliable capital to real estate investors, emphasizing a partnership approach to help clients build wealth and create lasting legacies.

Resources & Links:

Learn more & apply: https://ternus.com
Invest & become a shareholder: https://invest.ternus.com

• Instagram: @timherriage
• LinkedIn: linkedin.com/in/timherriage​
• YouTube: youtube.com/c/timherriage​
• Facebook: facebook.com/herriage

Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

Want do to deals TOGETHER? Join our community at www.reilive.co

In this episode, I get real with you about what it actually takes to succeed in real estate investing — and spoiler: it’s not dropping $20K on another coaching program. After nearly two decades in this business and coaching thousands, I’ve realized that success comes down to just two things: having real conversations and making real offers. That’s it. I share why most new investors fail, how fear and unrealistic expectations sabotage progress, and why I built REI Live to do the work with you, not just talk at you. If you're serious about getting your first deal — or your next one — this is the roadmap.

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Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

In this episode, I break down one of the biggest myths in real estate investing — that bigger is always better. After 18 years in the game, I’ve learned that chasing more leads, building bigger teams, and spending more on marketing doesn’t automatically mean more profit. In fact, it can crush your margins. I share how focusing on lead conversion, leveraging tech like LeadDetector.io, Rocketly CRM, and AI-driven data, and running a lean, efficient operation can make you way more money with fewer people. My goal is to show you that you don’t need a massive team or huge overhead to hit $100K months — you just need the right systems, the right mindset, and the discipline to focus on profit over vanity metrics.

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✅ LeadDetector.io — Capture 20-30% more leads that never opt in: https://leaddetector.io
✅ Rocket Sites — Done-for-you investor websites that convert: https://rocketsites.com
✅ Rocketly CRM — AI-driven CRM with lead nurturing automation: https://rocketlycrm.com
✅ REI Lead Machine — Pull high-quality, AI-enhanced seller lists: https://reileadmachine.com

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Thank you to our partners for supporting today's episode!

• Empowered Investor LIVE! - Take control of your financial future with top real estate experts, builders, lenders, and investors. Join Us at Empowered Investor Live – April 4-6, 2025, in Irvine, CA! Spots are limited – grab your ticket now! 👉 Get Tickets
• Joe Homebuyer – Want to scale your real estate business fast? Get expert training, weekly coaching, and a proven system to close more deals. High achievers even qualify for luxury rewards! Learn more at joehomebuyer.com.
• 📊 Quality Skip – More accurate data means more deals! Get premium skip tracing for just 6 cents per match and connect with the right sellers every time. Use code "SOF" for 10% off at qualityskip.com!
• Mando Whole Body Deodorant – Stay fresh and confident with Mando's doctor-developed, aluminum-free deodorant. Clinically proven to block odor for up to 72 hours, it's safe for use anywhere on your body. Use code 'COLBY' for $5 off a Starter Pack!

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby