In this solo episode, I’m pulling back the curtain on how I really view marketing after nearly two decades in the real estate investing game. I’ve spent tens of millions of dollars on marketing, and let me tell you—most people get it wrong. They treat marketing like a cost, not an investment. In this episode, I share what’s actually worked for me, how I think about branding vs. marketing, and why it’s critical to set proper expectations for ROI. I break down different marketing verticals—from cold calling and direct mail to Facebook ads and TV—and explain which ones build brand recognition and which are better for quick lead generation. Whether you’ve got a small or large budget, I’ll help you figure out how to spend smarter and build something that lasts. This is everything I wish someone told me when I got started.

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About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby

In this episode, I sit down with economist and real estate expert Jason Hartman to discuss the impact of inflation on real estate investing and why debt can be an asset when leveraged correctly. They explore the Inflation-Induced Debt Destruction concept, explaining how rising prices actually reduce the real cost of debt over time, benefiting homeowners and investors. The conversation also covers the housing shortage, the Federal Reserve’s role in interest rates, and why real estate remains the best long-term wealth-building tool. Jason shares insights on tax benefits, leveraging properties, and why now is still a great time to invest despite market uncertainties.

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The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com

Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/

Have a question? Ask me anything at https://www.askjustin.ai/

𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade.

He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor.

𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:

“Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP)

“Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW)

“We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom)

Subscribe To Justin Colby: http://youtube.com/justincolby

View All My Videos: https://www.youtube.com/c/JustinColby

Join the REI LIVE Community today! Go to: https://reilive.co/

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In this inspiring episode of Entrepreneur DNA, Phillip Godkin shares his transformation from a confused newcomer in real estate investing to someone confidently closing deals—all in just four months. After encountering the real estate world by chance in Nashville and moving back to Milwaukee, Phillip struggled with information overload and a lack of coaching until discovering Justin Colby’s REILive.co. With determination, he took consistent action, overcame fear, built key relationships, and followed Justin’s success pillars to earn $15,000 across two deals. His story is a masterclass in taking imperfect action, building certainty, and committing to a vision of financial freedom.

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About Phillip:

Phillip Godkin is a real estate investor based in Milwaukee who began his investing journey after a life-changing encounter with a bandit sign in Nashville. Though initially overwhelmed by the vast real estate investing landscape, Phillip committed himself to growth and learning. After joining Justin Colby’s Science of Flipping program and REILive.co community in December 2024, Phillip closed his first deal and has another in escrow, all within four months.

He is a passionate coach himself, drawing parallels between athletic coaching and real estate mentorship. Phillip believes in persistence, daily action, and building relationships as the core of his investing philosophy.

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Stay Fresh, Stay Confident with Mando!

Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com.

Smell fresher, stay drier, and boost your confidence. Get yours today!

--

About Justin:

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby​
• YouTube: Justin Colby​
• TikTok: @justincolbytsof​
• LinkedIn: Justin Colby