• The Sales Engineer: Victor Antonio's Winning Strategies

  • Apr 23 2024
  • Length: 29 mins
  • Podcast
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The Sales Engineer: Victor Antonio's Winning Strategies

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  • Summary

  • Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top.

    In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory.

    Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up.

    Highlights:
    01:01 Victor Antonio’s childhood and family
    03:45 Family dynamics and education
    06:28 Culture shock of going to college
    08:35 Fundamental attribution error and personal growth
    13:31 The value of an engineering degree
    16:01 Leaving his job and writing a book
    18:53 Sales Ex Machina book and understanding AI
    22:38 Data is the new oil
    24:06 Sales engineer: Pre-internet and post-internet sales
    27:23 The latest book Relationship Selling
    28:36 Life or Debt reality show
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