The #1 problem in the roofing industry today affects both large and small businesses. The issue of finding A-players (and keeping them) is a huge struggle for most contractors. If you can’t afford an HR department for your business, what are you supposed to do? Today’s show has the answer! Join Dave and his guest as they tackle this major obstacle with workable solutions that can work for every roofing business.

Paul Sanneman founded Contractor Staffing Source, the world’s largest recruiting company that works exclusively with residential and commercial construction companies. They take the burden of staffing your business off your shoulders so you can focus on building and creating, the work that you do best. Paul is also the founder of Dream Business Coaching, and as one of the leading business consultants in the US, has dedicated his life to coaching.

What you’ll hear in this episode:

• Paul’s background as a coach for 50 years
• A breakdown of the work of Contractor Staffing Source
• Steps to find A-players for your business:
• Write a killer job ad.
• Post your job ad everywhere.
• Respond immediately. “Speed to lead.”
• Filter applicants with assessments, screenings, background checks, and references.
• Have an onboarding process that works.
• “If you can’t find good people, you probably suck at writing job ads.”
• Paul’s example of using ChatGPT to write a job ad
• Paul’s example of the assessment Contractor Staffing Source uses
• The function of an applicant tracking system (APS)
• “WHO they are is way more important than WHAT they know. We can fix WHAT they know, but we can’t fix WHO they are.”
• Why it pays to hire a company like Contractor Staffing Source to do your HR work for you

Connect with Paul Sanneman and Contractor Staffing Source:

Website, Email, and 415-599-9006

Resources:

Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering...

If you think you will just sell your business and retire, think again. Very few roofing businesses will end in a sale or transfer to the next generation. Most will just close their doors. Join us to hear how, with careful planning, you can avoid the dreaded 4 D’s that kill so many businesses.

What you’ll hear in this episode:

• Setting up corporate structure: why you should avoid sole proprietorship structure
• Why your personal money MUST be separate from the company’s money
• Scott’s tips to avoid “losing the corporate veil”
• The Four D’s that can kill your business, and how to avoid them (or at least minimize the damage):
• Dissolution - Have policies (like a “Shoot-out Provision”) in place to protect a 50/50 partnership
• Divorce - Have a written agreement to give notice of a buyout opportunity in case of a divorce
• Death - Have an agreed valuation every year, have life insurance in place, and have a plan in the event of the owner’s death or retirement
• Disability - Have disability insurance, talk about the possibility, and put your plan down on paper. Plan ahead!
• Plan ahead for the 2nd generation of your business and think about your business 10 years from now.
• “What we’re discussing are ways to protect and preserve the business from potential issues that you can avoid if you simply take the direct and up-front approach of doing proper planning, considering the issues, and putting measures in place.”

Resources:

Website: HPSS Law Check out the retainer program offered by Scott’s firm!

Email: sdc@hpsslaw.com

Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

Now that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for the rest of 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you!

What you’ll hear in this episode:

• John’s perspective on where he is right now in identifying strengths and weaknesses
• “This is the time to work ON your business.”
• Having success with a higher close rate and fewer leads
• Finding balance with your three-legged stool
• Sales depend on converted leads, which depend on your website.
• John’s tips for a great website that stands out
• “Big revenue doesn’t mean big profits.”
• Niching down is the wisest action.
• Three specific videos every roofer should have on their website
• Common questions roofing customers ask
• Lower your customer acquisition cost.
• Guard against profit slippages that are costing you BIG.
• A virtual assistant can make a huge difference in the customer experience.
• 5-star reviews mean everything!
• 5 components of business success: admin, accounting, marketing, sales, and production
• Know your numbers—and understand what they mean!
• The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”

Resources:

Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow

Be sure to subscribe, like, and comment!

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service!

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)