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A quarter-century in business calls for celebration, reflection, and sharing hard-earned wisdom. In this heartfelt anniversary episode, Jeremy and Bobby take us on a journey through 25 years of building their training company, revealing the profound lessons they've gathered along the way.

The most transformative revelation? Learning to take business less personally. As Bobby confesses, "Every minor knockback felt like a blow to the heart" in those early days. Now, they recognize that business ebbs and flows naturally, and detaching personal worth from professional outcomes creates both resilience and perspective. Jeremy shares his surprise at discovering most people weren't the entrepreneurial kindred spirits he'd expected. But then, is anyone truly, quite like Jeremy?

Through vivid storytelling, we're transported to their most memorable experiences – from hysterically successful training sessions in Dublin to adventures across India, the United States, and Amsterdam. These international encounters rank among their most cherished memories, highlighting how combining professional purpose with cultural exploration creates unforgettable moments and lasting business relationships.

The episode sparkles with entertaining anecdotes – spontaneous karaoke sessions after conferences, three-hour wine-filled business lunches in France, and impromptu award ceremonies where Bobby's wine consumption led to some creative company name pronunciations. Beyond the laughs, there's wisdom about investing in personal development, taking periodic breaks to reset, and never underestimating the business value of curry, karaoke, and not taking yourself too seriously.

What lessons have you learned in your business journey? How do you balance professionalism with personality? We'd love to hear your stories and questions!

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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Sales managers & salespeople: Be honest - have you ever assumed a customer wouldn’t go for the higher-priced option so you left it out altogether?

You might be losing more sales than you think. It’s easy to filter choices for customers based on your own biases or assumptions, often without realising you’re doing it. But when you take the decision away from the buyer, you limit their options – and potentially their satisfaction.

From choosing the “cheap” option on a customer’s behalf to skipping over premium choices because “they won’t go for that”, this mindset is surprisingly common. In this episode, we share real stories (think chocolates, shoe shops, and scruffy car buyers) and explore the seven key psychological biases that influence how salespeople present – or don’t present - choice.

You’ll hear how things like time pressure, financial worries, stereotyping, and disloyal bonding can all affect how we sell, often working against the very outcome we’re aiming for.

Most importantly, we’ll share practical ways overcome these habits – helping you build trust, offer the full picture, and give your customers the confidence to choose what’s right for them.

Listen now for a fresh take on an old problem, and ask yourself, when was the last time you made a decision for your customer?

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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Are values just words on a wall? Or something you’re willing to stand by – even when it’s hard?

In this episode, Bob & Jeremy take on the uncomfortable question many businesses are now facing: What happens to your integrity when you quietly scale back your DEI programme?

We’re seeing it everywhere - big names like Google, Pepsi, and investment banks are stepping back from the DEI work they once shouted about. And here’s the thing: it’s not just a budget decision. It’s a values decision.

So, we ask:

• What do those cuts really say about what you stand for?
• Are we really ‘past the point’ of needing DEI – or just bowing to political pressure?
• And can values mean anything if they change with the wind?

With real-world examples, a dash of satire (don’t miss Bob & Jeremy’s sketch), and some heartfelt debate, this episode digs deep into the link between inclusion, integrity, and business leadership.

Whether you’re leading a team, shaping company culture, or just wondering where your business stands – this is the conversation you won’t want to miss.

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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Don't you love a sales conference?

Motivating your customer-facing teams to sell with greater enthusiasm...

"There, you've had your sales conference - are you more motivated now?"

"Yeah!"

Really?

Does your sales conference actually deliver the impact you’re hoping for? You’ve invested time, energy, and budget into your annual event – but does it truly equip your team to sell more effectively? A few hours of inspiration is great, but what if your event could turbocharge performance long after it ends?

In this episode, we explore how a well-planned sales conference can drive lasting success – far beyond just a typical social event. From skill development and team morale to employee retention and recruitment, we uncover the overlooked benefits that can make all the difference.

We also tackle the delicate balance between essential training and content overload. What do sales conferences really cost? We discuss the logistical and financial challenges of hosting large-scale events, share entertaining stories from conferences, and offer practical solutions to maximise your return on investment.

Looking ahead, we discuss the future of sales conferences – from AI integration to hybrid work models – and why maintaining high brand standards is crucial. Plus, we explore how unconventional speakers can bring fresh perspectives and real value to your team.

If you want your next sales conference to have a real, measurable impact on your sales team, this episode is a must-listen!

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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What if marketing could be as surprising and impactful as guerrilla warfare?

In this episode of The Reality of Business, Bob – an enthusiast of military history – and Jeremy share insights into the art of ambushes and raids, translating these military principles into creative marketing campaigns that surprise and engage audiences in unexpected ways.

They revisit the revolutionary ideas of J. Conrad Levinson, the visionary of guerrilla marketing in the 1980s, whose concepts revolutionised the advertising industry. Think of iconic campaigns like the Marlborough Man for Marlboro cigarettes and Tony the Tiger for Kellogg’s Frosties – they’re proof of how unconventional tactics can leave a lasting impact.

Fast forward to today, where bold ideas drive the digital landscape. Remember the BBC's Dracula campaign or 3M’s security glass challenge? These viral campaigns didn’t just grab attention; they showcased the immense potential of guerrilla marketing. In this episode, we’ll also explore lessons from The Drum (publisher for the marketing and media industries), the role of soundtracks in branding, and the Fearless Girl/Wall Street Bull stunt in New York that sparked powerful conversations about gender diversity.

Whether you're a seasoned marketer or simply fascinated by unconventional strategies, this episode is packed with insights to inspire your next unforgettable campaign.

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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Struggling to retain loyal customers? Feeling the pressure of rising costs or sustainability demands? In this episode, we’re to help you work out the secrets of business success in 2025 and come out stronger than ever.

We kick things off with a light-hearted sketch before exploring practical strategies to keep your best customers engaged and scale your business without sacrificing quality. Using insights from trusted sources like Forbes, we'll share ways to meet evolving customer expectations while staying ahead of the curve.

Worried about keeping up with industry changes? We discuss how resilience and adaptability can give you the edge, along with tips for breaking down silos in your teams to boost efficiency. Plus, with political and economic shifts reshaping priorities, especially around sustainability, we’ll explain why going green still matters – particularly for industries like food and drink.

Feeling the pinch of rising minimum wages or national insurance costs? Discover innovative ways to empower and motivate your without relying solely on pay rises. From hybrid working models and leadership development to multi-skilling, we’ll give you tools to keep your employees engaged and productive.

Finally, we tackle the challenge of expansion: how to grow your business while staying true to your brand identity. With lessons from Gordon Ramsay's business experiences, you’ll see why focusing on your core strengths is key to long-term success.

Packed with relatable advice, real-life examples, and a touch of humour, this episode will leave you feeling ready to take on 2025 with confidence and clarity.

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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Digital nomads: A lifestyle revolution or a passing trend?

Can remote work truly free us from the traditional office, blending adventure with productivity? Or is it an overhyped fad destined to fade away?

Join us as we explore the intriguing world of digital nomads – exploring the rise of this global phenomenon and the unexpected challenges it brings.

Through engaging anecdotes and a fictional exchange between a CEO and a director debating the push for more in-office days, we reveal the realities of working remotely abroad. Discover how millions are embracing this liberating lifestyle, and how it compares to the entire working population of the UK.

We uncover the staggering growth of digital nomad communities, the origins of the term, and the appeal of new visas offered by countries like Portugal and Spain. Whether you’re a millennial seeking adventure or a seasoned traveller chasing freedom, we look at how technology is reshaping work in a globalised world.

But it’s not all glamour. We examine the pros and cons of life on the move – balancing exploration with safety concerns, time zone headaches, and the realities of adapting to local cultures. What does this shift mean for businesses and economies? And how can companies harness this trend to create dynamic workforces?

Whether you’re considering a digital nomad lifestyle or just curious about this cultural shift, this episode offers a thought-provoking look into how remote work can blossom into a truly enriching existence. Tune in for insights, inspiration, and practical advice!

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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What truly makes employees want to stay, grow, and give their best?

In this insightful episode, Bob and Jeremy discuss the complex world of employee motivation and retention, blending historical perspective with actionable strategies to help you rethink workplace satisfaction.

Starting with Henry Ford’s revolutionary workweek reforms, their discussion moves through decades of evolving workplace culture, reaching today’s pressing need for flexibility and autonomy. Bob and Jeremy explore Gallup’s latest findings on why employees choose to leave – from salary concerns to management styles – and share practical ways to address these challenges, transforming them into opportunities for engagement and retention.

With insights from renowned models like Herzberg’s two-factor theory and Hackman & Oldham’s Job Characteristic Model, the conversation highlights how purpose, personal growth, and a supportive culture contribute to sustained motivation. Relatable sales scenarios illustrate why a balance of intrinsic motivators (like achievement) and extrinsic rewards (like bonuses) is crucial for long-term commitment.

You’ll also uncover the impact of flexibility, feedback, and authentic leadership in building connections with today’s diverse workforce, especially for Gen Z and millennials who prioritise value alignment. Packed with real-world examples and effective tips, this episode equips you to create a workplace where employees feel appreciated, motivated, and ready to excel.

Tune in to discover how you can foster a culture that not only retains talent but inspires people to give their best every day.

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

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