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A quarter-century in business calls for celebration, reflection, and sharing hard-earned wisdom. In this heartfelt anniversary episode, Jeremy and Bobby take us on a journey through 25 years of building their training company, revealing the profound lessons they've gathered along the way.

The most transformative revelation? Learning to take business less personally. As Bobby confesses, "Every minor knockback felt like a blow to the heart" in those early days. Now, they recognize that business ebbs and flows naturally, and detaching personal worth from professional outcomes creates both resilience and perspective. Jeremy shares his surprise at discovering most people weren't the entrepreneurial kindred spirits he'd expected. But then, is anyone truly, quite like Jeremy?

Through vivid storytelling, we're transported to their most memorable experiences – from hysterically successful training sessions in Dublin to adventures across India, the United States, and Amsterdam. These international encounters rank among their most cherished memories, highlighting how combining professional purpose with cultural exploration creates unforgettable moments and lasting business relationships.

The episode sparkles with entertaining anecdotes – spontaneous karaoke sessions after conferences, three-hour wine-filled business lunches in France, and impromptu award ceremonies where Bobby's wine consumption led to some creative company name pronunciations. Beyond the laughs, there's wisdom about investing in personal development, taking periodic breaks to reset, and never underestimating the business value of curry, karaoke, and not taking yourself too seriously.

What lessons have you learned in your business journey? How do you balance professionalism with personality? We'd love to hear your stories and questions!

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

Reality Training - Selling Certainty

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Sales managers & salespeople: Be honest - have you ever assumed a customer wouldn’t go for the higher-priced option so you left it out altogether?

You might be losing more sales than you think. It’s easy to filter choices for customers based on your own biases or assumptions, often without realising you’re doing it. But when you take the decision away from the buyer, you limit their options – and potentially their satisfaction.

From choosing the “cheap” option on a customer’s behalf to skipping over premium choices because “they won’t go for that”, this mindset is surprisingly common. In this episode, we share real stories (think chocolates, shoe shops, and scruffy car buyers) and explore the seven key psychological biases that influence how salespeople present – or don’t present - choice.

You’ll hear how things like time pressure, financial worries, stereotyping, and disloyal bonding can all affect how we sell, often working against the very outcome we’re aiming for.

Most importantly, we’ll share practical ways overcome these habits – helping you build trust, offer the full picture, and give your customers the confidence to choose what’s right for them.

Listen now for a fresh take on an old problem, and ask yourself, when was the last time you made a decision for your customer?

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

Reality Training - Selling Certainty

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Are values just words on a wall? Or something you’re willing to stand by – even when it’s hard?

In this episode, Bob & Jeremy take on the uncomfortable question many businesses are now facing: What happens to your integrity when you quietly scale back your DEI programme?

We’re seeing it everywhere - big names like Google, Pepsi, and investment banks are stepping back from the DEI work they once shouted about. And here’s the thing: it’s not just a budget decision. It’s a values decision.

So, we ask:

• What do those cuts really say about what you stand for?
• Are we really ‘past the point’ of needing DEI – or just bowing to political pressure?
• And can values mean anything if they change with the wind?

With real-world examples, a dash of satire (don’t miss Bob & Jeremy’s sketch), and some heartfelt debate, this episode digs deep into the link between inclusion, integrity, and business leadership.

Whether you’re leading a team, shaping company culture, or just wondering where your business stands – this is the conversation you won’t want to miss.

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

Reality Training - Selling Certainty