Episodes

  • #0115 AJ Harper on Reader First Philosophy, Working with a Ghost Writer

    #0115 AJ Harper on Reader First Philosophy, Working with a Ghost Writer
    May 25 2022
    Josh and AJ talk about how she got connected to Mike Michalowicz and became his ghostwriter and now writing partner, her course, and why she decided to finally write her own book. Also, a bit of banter about ideal audience and memoir writing.
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    39 mins
  • #0114 Thought Leadership Deep Dive w/ Peter Winick

    #0114 Thought Leadership Deep Dive w/ Peter Winick
    Mar 15 2022
    Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades, he’s helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. In this episode, Peter talks about what thought leadership is, how his company helps his clients develop a thought leadership system, and of course, there’s a lot of talk about how authors can achieve their objectives by becoming thought leaders. Peter’s Links:
    • www.thoughtleadershipleverage.com
    • https://www.linkedin.com/in/peterwinick/
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    39 mins
  • #0113 Marketing Professor Kim Whitler Talks Positioning For Advantage

    #0113 Marketing Professor Kim Whitler Talks Positioning For Advantage
    Mar 8 2022
    Kim Whitler is a Professor of Business Administration at the University of Virginia's Darden School of Business and the author of "Positioning for Advantage: Techniques and Strategies to Grow Brand Value". Kim spent nearly 20 years in the private industry in strategy and marketing roles at Procter & Gamble, as the general manager of the Breakfast Division for Aurora Foods, as the CMO of David’s Bridal, the country’s leading bridal apparel retailer, and as an officer of PetSmart. Kim has written over 350 articles as a Forbes senior contributor and has published in Harvard Business Review, The Washington Post, Ad Age, and many academic journals. She’s been interviewed, cited, or quoted over 3,600 times in places like the Wall Street Journal, Bloomberg, New York Times, NBC, ABC, and The Associated Press. In this episode, Kim talks about how her first job pushed her to become a better writer, why she moved from private industry to academia, and how writing a book helped her academic career and goals to reach more people with her message. She also speaks about what surprised her in the publishing process (like having to wait two years for her book to be published, after she finished it), and Kim and Josh geek out a bit about the CMO role in the middle of the episode. If you’re a marketer or need to know more about marketing, you’ll enjoy this episode. Kim's Links:
    • https://www.amazon.com/Positioning-Advantage-Techniques-Strategies-Brand/dp/0231189001
    • https://www.linkedin.com/in/kimwhitler/
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    59 mins
  • The 5 Languages of Appreciation in the Workplace w/ Dr. Paul White

    The 5 Languages of Appreciation in the Workplace w/ Dr. Paul White
    Mar 1 2022
    If you’ve read Gary Chapman’s book The 5 Love Languages, then The 5 Languages of Appreciation in the Workplace is the business/workplace version. Co-authored by Chapman and today’s guest Dr. Paul White, The 5 Languages of Appreciation in the Workplace is all about improving workplace relationships by learning your coworkers’ language of appreciation. The book has sold more than 500,000 copies and is currently selling 1,000/week.    In this episode, Dr. White says, “If I had written the book on my own, it probably would have sold 3,000 copies,” and then tells us how he was able to get through Chapman’s gatekeeper and convince him to co-author the book with him. Dr. White also shares how he built a business around the book that now support five other team members in addition to himself through speaking engagements, consulting, and other products and services.   Dr. Paul White's Links:
    • http://www.drpaulwhite.com/ 
    • https://twitter.com/drpaulwhite 
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    38 mins
  • Circle of Impact and Overcoming Adversity in the Process w/ Ed Brenegar

    Circle of Impact and Overcoming Adversity in the Process w/ Ed Brenegar
    Feb 24 2022
    Ed Brenegar is a keynote speaker and leadership consultant focused on teaching people to become people of leadership within their workplace and social circles. He’s worked with senior executives for 30 years and authored ‘Circle of Impact: Taking Personal Initiative To Ignite Change’. Using his proprietary Circle of Impact model, Ed provides the tools for people to innovate and problem solve by addressing and exploring people’s ideas, relationships, and structures. In this episode, Ed talks about how he spent decades developing his Circle of Impact model, five years writing the book, and how he engaged in face-to-face communication to learn how to get people interested in reading it. He also shares how he is now writing much shorter companion books based on his original ideas and how this supplementary material is helping him gain more traction. Ed's Links:
    • https://www.facebook.com/EdBrenegarSpeaks/
    • https://www.linkedin.com/in/edbrenegar
    • https://edbrenegar.com/
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    43 mins
  • The One Sales Book Every Salesperson Should Read w/ Mareo McCracken

    The One Sales Book Every Salesperson Should Read w/ Mareo McCracken
    Feb 22 2022
    Mareo McCracken is the Chief Revenue Officer at Movemedical where he guides sales, marketing, and customer success efforts. Prior to this, he was the top-performing salesperson at multiple companies in various industries including financial services, marketing, logistics, manufacturing, and commodities. And he’s now the new author of the book Really Care for Them: How Everyone Can Use the Power of Caring to Earn Trust, Grow Sales, and Increase Income. No Matter What You Sell or Who You Sell It. In this episode, Mareo talks about how, although he didn’t need to write this book to further his career, he needed it to give to people who, upon hearing that he had read over 800 sales books, asked, “What’s the one sales book I should read?”  Mareo didn’t have a good answer, so he decided to write the book that would be the answer. Mareo also talks about how he structured his book to appeal to salespeople who don’t like to read, and how, although it wasn’t his intention, the book is now helping him attract and land deals.   Mareo's Links:
    • https://www.linkedin.com/in/mareomccracken/  
    • www.mareomccracken.com 
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    35 mins
  • How Female Entrepreneurs Can Launch Books and Publishing Companies w/ Adriana Monique Alvarez

    How Female Entrepreneurs Can Launch Books and Publishing Companies w/ Adriana Monique Alvarez
    Feb 17 2022
    Adriana Monique Alvarez is the CEO and Founder of AMA Publishing, where she teaches women how to start highly profitable publishing companies. She’s the author of 15 books (and counting) including How To Start A Six Figure Publishing Company: A Guide for Ambitious Female Entrepreneurs Who Are Ready to Transform a Formerly Male-Dominated Industry. If you’re an ambitious female entrepreneur who wants to write a book, this episode is definitely for you. In this episode, Adriana tells how she grew up in a small Colorado town, hated going to school, but then grew up to travel the world as an entrepreneur. Now, she helps entrepreneurs to start their own publishing companies and she discusses the details of how that works, as well as how she helps authors make bestseller lists in the Wall Street Journal and USA Today. Adriana's Links:
    • https://www.facebook.com/AdrianaMoniqueAlvarez/ 
    • AMASpeaks.com
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    36 mins
  • Self-Publishing a Highly-Visual Book on Data w/ Ben Salmon

    Self-Publishing a Highly-Visual Book on Data w/ Ben Salmon
    Feb 15 2022
    Ben is the author of Your Number’s Up! Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales. Ben is highly qualified to write this book, having held global roles with leading marketing technology companies like Unica, Chordiant, smartFOCUS, and Pitney Bowes Software, as well as leading the data charge at big agencies like RAPP and DDB. Now he works directly with brands that want to take control by using data to identify where to best focus efforts to help them grow rapidly. Ben works with these brands to bridge data, technology and marketing with commercial and common sense thinking. In this episode, Ben talks about why he won’t create his next book using presentation software, why he chose to find a book printer instead of using a print-on-demand service like Amazon KDP, and how he used LinkedIn to connect to the people he interviewed for his book. Ben's Links:
    • https://www.linkedin.com/in/bensalmon/ 
    • https://twitter.com/bensalmon 
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    37 mins