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The Pubcast with Jon Loomer

The Pubcast with Jon Loomer

By: Jon Loomer
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About this listen

 Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...2012-25 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Correlation, Causation, and Meta Ads Mistakes

    Correlation, Causation, and Meta Ads Mistakes
    Jun 25 2025

    When you change your targeting and results improve, or implement GA4 integration and performance tanks, it's tempting to assume one caused the other. Jon explains why advertisers constantly mistake correlation for causation and what you should do instead of jumping to conclusions.
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    9 mins
  • Features Don't Sell, But Pain Does

    Features Don't Sell, But Pain Does
    Jun 18 2025

    Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.
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    8 mins
  • Beware of Fake Advertising Experts

    Beware of Fake Advertising Experts
    Jun 11 2025

    The advertising space is noisier than ever with fake experts peddling guaranteed results and magical campaign structures. Jon outlines the five warning signs that should immediately make you skeptical of anyone's advertising advice, including why the loudest voices are often the ones you should trust the least.
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    9 mins

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