Features Don't Sell, But Pain Does cover art

Features Don't Sell, But Pain Does

Features Don't Sell, But Pain Does

Listen for free

View show details

About this listen

Most advertisers lead with features when they write ads, rattling off benefits and capabilities. But features don't move the needle. Jon explains the three-element framework that actually drives conversions and why pain points matter more than you think.

What listeners say about Features Don't Sell, But Pain Does

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.