• The "Owned Audience" Funnel

  • Apr 23 2025
  • Length: 38 mins
  • Podcast

The "Owned Audience" Funnel

  • Summary

  • Matt and Ryan discuss how AI is transforming marketing, with a focus on content creation, advertising, and newsletter strategy. They also explore building effective newsletter funnels, increasing engagement and conversions, and adapting to new monetization models beyond conventional ad-based approaches.

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    • Work with Ryan's agency Tailwind
    • Work with Matt's agency GrowLetter

    Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.


    Episode Topics & Timestamps

    00:00 Exploring AI in Marketing

    03:00 Creative Applications of AI Tools

    06:08 Streamlining Content Creation with AI

    08:57 Building Effective Newsletter Funnels

    12:06 Maximizing Engagement and Conversion Rates

    14:58 The Future of Newsletters and Monetization Strategies


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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.