Matt and Ryan Carr discuss webinar marketing and sharing strategies for boosting sign-ups, keeping audiences engaged, and increasing show-up rates. They also cover lessons from building courses, leveraging lead magnets, and using AI meta-prompting to structure content effectively.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 The Power of Webinars

02:46 Paid Ads and Webinar Strategies

05:49 Building an Audience and Community Engagement

08:44 The Importance of Show-Up Rates

12:03 Transitioning to a Course and Community Model

15:08 Creating Effective Lead Magnets

17:45 Meta Prompting for AI Tools

20:40 Structuring Your Course for Success

Links Mentioned

https://moodboard.beehiiv.com/

https://moodboard.beehiiv.com/p/5-prompts-for-building-in-lovable

Matt shares his journey of building a successful writing business despite his dyslexia. He breaks down 12 actionable rules that helped him succeed.

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Episode Topics & Timestamps

00:00 Overcoming Dyslexia in Writing

02:55 12 Rules for Writing Useful Content

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Anastasia Negru is the cofounder of AffordiHome, a media brand focused on affordable properties in Europe. She discussed the growth of their newsletter, audience engagement strategies, revenue generation challenges, and the introduction of consultation services. The discussion highlights the importance of understanding customer needs, effective marketing strategies, and the potential for future growth in the real estate sector.

Episode Topics & Timestamps

00:00 Introduction to AffordiHome and Its Business Model

02:51 Growth of the Newsletter and Subscriber Engagement

05:53 Content Strategy and Audience Acquisition

09:00 Revenue Generation and Business Challenges

11:50 Consultation Services and Client Engagement

14:46 Future Growth Strategies and Business Model Exploration

Links Mentioned

https://www.affordihome.com/

https://x.com/affordihome