Let’s be honest—most men don’t need more motivation.

What we need is a real map. A battle-tested framework that’ll wake us the hell up and walk us out of the fog of comfort, distraction, and passive living.

That’s what this episode is all about.

I sat down with Rick Walker—entrepreneur, leader, and author of the new book 9 Steps to Build a Life of Meaning. Rick isn’t just some mindset guru tossing around buzzwords. He’s built companies with hundreds of employees, raised billions in capital, and helped create thousands of jobs. But what really makes him dangerous—in the best way—is what he’s chosen to do with all that wisdom.

This conversation is a straight-up call to arms. Rick breaks down the 9 essential steps that every man must walk if he wants to reclaim his mind, unlock his power, and finally live a life that means something. We talk generational pain, sacrifice, building legacy, and how to fight back against a world that wants men to stay weak, distracted, and small.

This is one of those episodes you’ll want to come back to again and again, especially when life hits. Let’s get into it.

Episode Highlights:

00:00 - Introduction

03:05 - Rick’s origin story

10:22 - The journey to the 9 steps

13:17 - What does a "life of meaning" actually mean?

20:08 - Step #1: Choose one worthy enemy

24:53 - Step #2: Aim high - because aiming low is the only sin

27:25 - Step #3: Pick a master, or one will be thrust upon you

30:20 - Step #4: Revelation requires sacrifice

32:45 - Step #5: Embrace the unknown

37:51 - Step #6: Joy requires pain

41:52 - Step #7: Give away what you want to keep

46:08 - Step #8: Act like you’ll live forever. Move like you only have today

49:10 - Step #9: Seek beauty, and you may find truth

🔥 JOIN THE BROTHERHOOD 🔥

If you're over 40 and ready to reclaim your strength, purpose, and legacy, join hundreds of men transforming their lives with us.

✅ Workouts built for men 40+

✅ Nutrition that actually works at our age

✅ Live coaching + accountability

✅ Masculine energy. Mental toughness. Real growth.

👉 Start for just $1: https://www.over40alpha.com

📚 Get Rick’s Book

👉 Available now on Amazon, Walmart, and all major retailers

🛒 Nine Steps to Build a Life of Meaning

🌐 https://rickwalker.com

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast Channel: https://over40alphapodcast.com/

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.

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No trends. No gimmicks. No fake personas.

Just real strength. Real impact. And a real legacy that helped shape the online fitness world as we know it.

In this episode, I sit down with Elliott as part of our new Funk Fitness Legacy Series, where we honor the pioneers, OGs, and trailblazers who laid the foundation for what we do today in this space. And there’s no better person to start this with than the man behind Strength Camp, the original “Yo Elliott,” and one of the first to ever build a real following with fitness content on YouTube.

We get into it all — his early days growing up in Brooklyn, how his uncle unknowingly shaped his destiny, how a few YouTube videos turned into $30K months, and why he walked away from being one of the most recognizable faces in fitness to pursue something even bigger.

This episode isn’t just a walk down memory lane. It’s a real look at what happens when you stay true to your calling — even when people don’t get it. Even when they label you. Even when they leave.

And now? Elliott’s still standing. Still leading. Still telling the truth.

Whether you remember the golden era of fitness online or you’re just hearing “Yo Elliott” for the first time, this one will hit different.

Episode Highlights:

00:00 - Introduction

06:37 - Elliott’s upbringing and the uncle who shaped his journey

13:30 - Dropping out of grad school and starting Strength Camp

20:16 - The journey to YouTube and the birth of "Yo Elliott"

32:43 - “Yo Elliott” origin story and the power of branding

34:51 - The real story of the "Critical Bench"

38:50 - Hard lessons from partnerships and staying solo

44:14 - The good old days of affiliate marketing

48:08 - Spiritual awakening: fasting, catholicism & backlash

56:54 - Being misunderstood — and staying grounded

1:03:20 - What’s happening to men and how to fight back

1:11:03 - Elliott’s legacy and mentoring the next generation

🔥 JOIN THE BROTHERHOOD 🔥

If you’re over 40 and ready to reclaim your strength, purpose, and legacy, join hundreds of men transforming their lives with us.

✅ Workouts built for men 40+

✅ Nutrition plans that cut through the noise

✅ Live coaching for real results

✅ Mental toughness and masculine energy

👉 Start for just $1 at: https://www.over40alpha.com

💪 ELLIOTT’S KEYS TO STRENGTH AND LEGACY

Elliott’s take on what it takes to be a man of impact:

- Integrity – Stay true to your voice, no matter the cost

- Faith – Let God guide your path and surrender the throne

- Strength – Build it in body, mind, and soul

- Mentorship – Pass the torch to the next generation

- Purpose – Live for something bigger than yourself

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast Channel: https://over40alphapodcast.com/

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.

Please Review and...

Coffee and a bagel.

That’s how most men start the day—and it’s also how they start gaining belly fat, storing toxins, crashing their energy, and tanking their testosterone without even realizing it.

Here’s the truth: your body is running on autopilot, and that autopilot is programmed to make you fat.

In this episode, I’m joined by transformation expert and my good friend Coach Dimitri Giankoulas, as we break down exactly how glucose, insulin, food timing, and hidden sugars are quietly sabotaging your results.

We get into how processed carbs rewire your metabolism, how eating “wrong” in the morning can wreck the entire day, why most men are insulin resistant by 40, and what to do about it, starting today.

We also challenge the idea of “body types” and talk straight about what’s really behind the so-called “endomorph excuse.”

If you’re over 40 and can’t figure out why the fat won’t come off, even when you train, this episode is your wake-up call.

Let’s lock in.

Timestamps:

00:00 - Introduction

01:02 - What really happens when you eat processed foods?

06:37- The vicious cycle of poor eating habits

10:42 - Glucose 101: Why your cells need it

15:50 - Meal timing: when to eat carbs and when to avoid them

22:45 - The somatotype approach to nutrition

31:17 - Hidden sugars destroying your progress

35:55 - Healthy foods to eat

38:10 - Things to do to lose belly fat

48:44 - Making it a lifestyle, not a diet

🔥 JOIN THE BROTHERHOOD 🔥

If you’re tired of guessing, quitting, and getting nowhere, join hundreds of men transforming their bodies (and lives) after 40.

✅ Workouts built for men 40+

✅ Nutrition plans that actually work

✅ Live coaching and real accountability

✅ Mental toughness, masculine energy, RESULTS

👉 Start for just $1 at: https://www.over40alpha.com

🚨 SPECIAL OFFER – ALPHA SLEEP

Boost recovery, improve deep sleep, and burn more fat while you rest.

👉 Use code FUNK10 at https://funksupplementshop.com/

💥 Alpha Creatine Monohydrate

Build lean muscle, improve recovery, and train harder.

👉 Get it here: https://funksupplementshop.com/product/alpha-creatine-monohydrate-powder/

💪 THE 5 M's SYSTEM TO LOSE FAT AFTER 40

Coach Dimitri’s take on what it really takes to change:

- Mindset – Know your “why” and make it bigger than your cravings

- Movement – Walk, train, breathe, move like your life depends on it

- Muscle – Build lean mass to stay lean for life

- Measure – Track more than weight (waist, workouts, wins)

- Milestones – Celebrate progress so you keep pushing forward

Subscribe and Listen on iTunes:

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Listen to This Episode on Your Favourite Podcast Channel: www.over40alphapodcast.com

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who...