In this conversation, Tansel Ali, a four-time Australian memory champion, shares his insights on memory techniques and their application in personal and professional growth. He emphasizes that memory is a skill that can be developed through visualization, storytelling, and resilience. Tansel discusses the importance of continuous learning and curiosity, as well as the impact of memory on decision-making and stress management. He also highlights the need for individuals to take action and apply these techniques in their lives to unlock their full potential.

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Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this episode of The Necessary Entrepreneur, Mark Perkins sits down with email marketing powerhouse Jay Schwedelson to unpack the mindset and strategies behind today’s most effective marketing.

Jay shares why your email database is your company’s most valuable asset, how to craft subject lines that demand attention, and why perfectionism kills momentum in business. He dives into the psychology driving consumer behavior and explains how authenticity and consistency build lasting relationships with your audience.

From adapting to constantly changing platforms to leveraging AI in marketing, Jay offers practical, no-fluff advice for entrepreneurs and creators looking to scale their impact.

Key Takeaways:
✅ Don’t wait—start sharing valuable content now.
✅ Perfection is the enemy of progress.
✅ Your subject line’s first word can make or break open rates.
✅ Marketing success comes from understanding psychology, not chasing hacks.
✅ Give value first, ask later.

📌 Find Out More About Jay Schwedelson:
https://jayschwedelson.com/
https://www.linkedin.com/in/schwedelson/
https://www.instagram.com/jayschwedelson/reels/
https://x.com/worldata
https://www.youtube.com/@schwedelson

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X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
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Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this powerful episode of The Necessary Entrepreneur, host Mark Perkins sits down with Jon Giganti, keynote speaker, executive coach, and USA Today bestselling author of With Intention, for a deep, vulnerable, and inspiring conversation on intentional living, leadership, mental health, and resilience.

Jon shares his journey from corporate leadership to personal transformation, emphasizing how starting your day with intention, embracing struggle, and leading with a service mindset can radically change your personal and professional outcomes. From navigating mental health challenges to cultivating high-performance cultures, Jon unpacks how adversity, vulnerability, and communication shape great leaders.

Whether you're an entrepreneur, executive, coach, or someone seeking personal growth, this episode will help you reset your mindset, strengthen your relationships, and lead with clarity and compassion.

Jon Giganti is a keynote speaker, executive coach, and USA Today bestselling author of With Intention. With over 25 years of experience in sales leadership and personal development, Jon helps individuals and teams unlock high performance through intentional living, emotional intelligence, and resilience. He’s passionate about bridging personal growth and professional excellence, and is the host of The With Intention Podcast.

• Why self-intention is just as critical as serving others

• How struggles build resilience and sharpen performance

• The connection between mental health and high achievement

• Setting clear expectations as a leadership advantage

• Building relationship capital and finding strength in support

• Creating safe spaces and navigating vulnerability

• The hero’s journey as a model for growth

• Embracing continuous improvement in work and life

📌 Find Out More About Jon Giganti:
https://www.jongiganti.com/
https://www.linkedin.com/in/jon-giganti-3173172/
https://www.instagram.com/jongiganti/
https://www.facebook.com/jon.giganti

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this high-impact conversation, Scaling Up author and Entrepreneurs’ Organization founder Verne Harnish sits down with Mark Perkins to unpack the real mechanics behind scaling a business that lasts. Verne shares powerful insights on why sustainable growth requires more than just execution—it demands the right mindset, strategy, people, and purpose.

From unlocking bottlenecks to leveraging advisory boards, Verne reveals the most overlooked growth levers and explains why understanding the soul of your business is just as critical as knowing your numbers. The conversation dives into the evolving role of education, the value of continuous learning, and how timing the market can shape your trajectory more than talent alone.

Whether you’re leading a fast-growing startup or recalibrating a legacy company, this episode is packed with actionable wisdom to help you scale smarter, lead better, and build with intention.

Key Takeaways:

• Why mindset matters as much as skillset in scaling a business

• How to identify constraints that quietly cap your growth

• The power of people and culture in driving performance

• Why great entrepreneurs read, learn, and adapt constantly

• What it means to align your business with its core purpose

• The strategic role of advisory boards and timing in building wealth

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
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Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this episode of The Necessary Entrepreneur, Mark Perkins sits down with dynamic keynote speaker, coach, and leadership strategist Dr. Karim R. Ellis to unpack what true success really looks like. Together, they dive deep into the power of mentorship, the role of character development, and the value of serving others on the path to purpose.

Dr. Ellis shares powerful personal stories and hard-earned wisdom about rising through adversity, mastering your message, and building influence through strategic networking. From unforgettable speeches to transformational life lessons, this conversation is filled with insights for anyone looking to lead with clarity, elevate their craft, and make meaningful impact.

Whether you're an entrepreneur, speaker, or purpose-driven leader, this episode will challenge and inspire you to keep growing—with intention.

Dr. Karim R. Ellis is a nationally recognized speaker, leadership trainer, and mindset expert known for helping individuals and organizations unlock their full potential. Whether he’s on stage delivering a keynote or coaching behind the scenes, Dr. Ellis brings energy, clarity, and heart to everything he does.

📌 Find Out More About Dr. Ellis
www.karimellis.com
www.instagram.com/karimellis2.0
www.linkedin.com/in/karimellis
www.facebook.com/karimellis2.0
www.youtube.com/karimrayellis
www.tiktok.com/@karimellis1

📌 Connect With Us:
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YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this episode of The Necessary Entrepreneur, bestselling author Craig Johnson joins host Mark Perkins to discuss the creation and evolution of the Longmire series—one of the most iconic modern Western literary franchises. Craig shares the real-life inspiration behind Sheriff Walt Longmire, the role of Wyoming's rugged landscape in shaping his storytelling, and how life experiences continue to fuel his creativity.

The conversation dives into the entrepreneurial side of being a full-time author, from navigating the publishing industry to maintaining creative control. Craig reflects on the early challenges of writing, the value of reader connection, and how perseverance and authenticity helped him build a devoted fanbase.

They also explore how the Longmire series transitioned from page to screen, the cultural impact of the Longmire TV show on Netflix, and the ongoing influence of rural life, solitude, and community in Johnson’s work.

This episode is a must-listen for writers, creatives, and anyone who values grit, storytelling, and the long game of building something meaningful.

📌 Find Out More About Craig Johnson:
https://www.craigallenjohnson.com/
https://www.facebook.com/OfficialCraigJohnson/
https://www.instagram.com/ucrosspop25/
https://x.com/ucrosspop25

📘 Get His New Book: Return to Sender

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YouTube: https://www.youtube.com/@thenecessaryentrepreneur
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X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
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Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this episode of The Necessary Entrepreneur, Amanda Goetz joins Mark Perkins for a candid conversation about ambition, self-worth, and the evolving definition of success. Amanda unpacks the concept of "toxic grit"—the relentless pursuit of achievement without intention—and why it's time to replace blind hustle with aligned, purpose-driven action.

They explore Amanda’s transition from chasing titles and ego to building meaningful, mission-led ventures. She shares lessons learned through hardship, the power of process over outcome, and the value of having “coaches and pacers” along the journey. With a strong focus on intentional hustle, real-world experience, and systems for success, Amanda encourages entrepreneurs to think critically, work smarter, and embrace the roles they play in life with clarity and grace.

Whether you're scaling a startup or redefining your personal goals, this conversation offers practical tools and perspective for building a life—and business—that actually works for you.

🎯 Topics Covered:

• The myth of hustle culture and the rise of toxic grit

• Intentionality in career and personal development

• Building mission-driven brands

• The value of mentorship, coaching, and collaboration

• Balancing ambition with fulfillment

• Creating systems that support growth

📌 Find Out More About Amanda Goetz:

📌 Connect With Us:

Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
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X (Formerly Twitter): https://twitter.com/MPerkinsTNE
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Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

In this powerful episode of The Necessary Entrepreneur, bestselling author and mindset coach Tommy Breedlove joins Mark Perkins to explore what it truly means to live and lead with intention. Tommy unpacks the journey from pain to purpose, sharing how self-awareness, vulnerability, and clarity are the keys to becoming the kind of leader others want to follow.

They dive into the real cost of success, the dangers of ego, and why intentional living beats chasing wealth every time. Tommy shares hard-earned insights on overcoming failure, practicing self-care, and building a personal philosophy that sustains peace of mind, happiness, and long-term impact.

You’ll learn:

• Why clarity and purpose drive lasting success
• The mindset shift from distraction to direction
• How to embrace failure as a launchpad for growth
• Why putting yourself first empowers you to lead others
• The importance of self-regulation, belief, and legacy
• How to rekindle dreams and define your own version of happiness

Whether you're building a business, rebuilding your life, or redefining success, this conversation is a masterclass in self-leadership, personal transformation, and the pursuit of being legendary.

📌 Find Out More About Tommy Breedlove:

📌 Connect With Us:
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YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
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X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
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Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167