What does it really take to build a business that lasts, especially in a highly competitive, high-stakes industry?

In this episode of The Necessary Entrepreneur, host Mark Perkins sits down with Michael McCready, Founder and Principal of McCready Law, to unpack the mindset, discipline, and leadership required to grow a successful firm while staying grounded in purpose and client care.

Michael shares his entrepreneurial journey of building a personal injury law firm from the ground up, emphasizing why passion for the work, genuine relationships, and long-term thinking matter more than shortcuts or hype. He explains how hiring the right people, not just the most technically skilled, has been critical to sustainable growth, and how leaders must evolve as their organization scales.

The conversation also explores how technology and AI are reshaping the legal profession, what business owners should understand about competitive pressure, and why defining success on your own terms is essential as your responsibilities grow.

Mark and Michael discuss:

• How to build a values-driven business in a competitive industry

• The leadership mistakes founders make as they scale

• Why relationships and reputation are long-term advantages

• How AI and technology are changing the future of law and business

• Defining success beyond revenue and titles

• Thinking about legacy while still actively building

This episode is a must-listen for entrepreneurs, professional service firm owners, and founders who want to grow with integrity, clarity, and intention, without losing sight of why they started.

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📌 Find Out More About Michael McCready & McCready Law:
https://www.linkedin.com/in/michael-mccready/
https://mccreadylaw.com/
https://www.linkedin.com/company/mccready-law/
https://www.youtube.com/channel/UCIZfwXk7RGYx_Ju_VGhNt_Q
https://www.facebook.com/McCreadyLaw/#