Rebecca Matchett, co-founder of the Synchrony App, joins Mark Perkins on The Necessary Entrepreneur for a real-world conversation about building a startup before you fully know what you're getting into, and why that can actually work in your favor.

Rebecca shares what she learned launching her first company, the mistakes founders only recognize in hindsight, and the hard-earned lessons that now shape how she builds. They dig into early product decisions, marketing and branding at the startup stage, and what it really takes to turn an idea into a functioning, growing app.

This episode cuts through startup mythology and focuses on execution, awareness, and learning fast, making it a must-listen for founders, operators, and entrepreneurs navigating the early stages of building something real.

Topics include:

• Building your first startup (and surviving the learning curve)

• Co-founding and early product decisions

• Marketing and branding at the startup stage

• Scaling a new app and business from scratch

• Real-world lessons from the founder journey

🎧 If you're building, scaling, or thinking about your next move as an entrepreneur, this episode delivers the kind of perspective you only get from someone actively in the arena.

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167

📌 Find Out More About Rebecca Matchett & Synchrony:
https://joinsynchrony.com/
https://www.instagram.com/joinsynchrony/
https://www.facebook.com/joinsynchrony
https://www.linkedin.com/in/rebecca-winn-matchett-6356481/