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The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

The MedMen Show: Fast, Smart Insights for B2B Sales Professionals

By: MEDDICC - Taking the proven MEDDPICC sales framework into the digital era!
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Inspired by Mad Men, powered by MEDDICC.

The MedMen Show brings you short, high-impact insights from CEO Andy Whyte and CRO Pim Roelofsen. Get answers to the most common MEDDIC questions - plus top tips on how to apply the different element, qualifying deals, driving revenue, and how to lead elite sales and GTM teams.

© 2025 The MedMen Show: Fast, Smart Insights for B2B Sales Professionals
Economics
Episodes
  • 3 Sales Discovery Questions That Feel Like CHEATING
    Aug 14 2025

    𝙎𝙃𝙊𝙒𝙉𝙊𝙏𝙀𝙎
    💡 Want to get your customers to trust you AND reconsider their buying process?

    📼 In this episode of MEDMEN, Andy and Pim reveal three crucial prospect/customer questions that will speed up the Decision Process and accelerate your deals. One of them feels like something out of a Jedi mind trick…

    📣 If you have any questions or any suggestions for what you’d like to see the MEDMEN cover next? To us by leavig us a review with and comment!


    𝘾𝙃𝘼𝙋𝙏𝙀𝙍𝙎
    0:00 Intro
    0:19 Decision Process - looking forwards, not backwards!
    2:53 A killer question to extract metrics
    4:31 Jedi Mind Trick...


    𝘼𝘽𝙊𝙐𝙏 𝙏𝙃𝙀 𝙈𝙀𝘿𝙈𝙀𝙉 𝙎𝙃𝙊𝙒
    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC sales framework, talking all things B2B and look good doing it!

    Show More Show Less
    7 mins
  • MEDDICC CEO Andy Whyte's Biggest Pet Peeve With MEDDIC!
    Jul 10 2025

    You can use MEDDIC however you see fit. However, when you devote time to telling others that it is “only” one thing, or that it’s definitely not for something else… all you’re doing is trying to limit other people’s success.

    In this episode of MEDMEN, Andy and Pim talk about how viewing MEDDIC through a narrow lens holds you back. There is a real difference between using MEDDIC as a simple qualification framework and using it as a common language for the whole GTM team across the full customer lifecycle.

    If you have any questions, or any suggestions of what you’d like to see the MEDMEN cover next, make sure to comment below!

    Until next time - cheers!

    ABOUT MEDMEN:

    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

    Show More Show Less
    5 mins
  • Five Things To AVOID When Dealing With Economic Buyers In Your Deals!
    Jul 3 2025

    Engaging with the Economic Buyer can have a huge impact on your deal, but if you’re not careful, you could do something that will make you wish you hadn’t engaged with them in the first place.

    In this episode of MEDMEN, Andy and Pim break down the five things you NEVER want to do when engaging with the Economic Buyer. The EB’s time is precious, and it can be difficult to get to them, so when you earn that time it needs to be worth it.

    Until next time - cheers!

    ABOUT MEDMEN

    MEDMEN is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

    Show More Show Less
    6 mins
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