It’s 2026. Many customers find local businesses through TikTok, ChatGPT or map-search – so does your business really need a website anymore?

In this insightful episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) explore the changing role of the website.

They break down the case for and against having one, explain how it’s evolved from centre-stage to credibility hub, and give you practical advice on how to make it work (or decide if you can lean more on socials and AI presence instead).

💥 Exclusive Listener Offer: Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london
Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

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Staring at your content calendar wondering what to post?
You’re not alone — and you’re probably wasting hours writing content that doesn’t move the needle in Google or AI search.

In this episode, Adam and Josh reveal the 15–20 essential content types that Google, ChatGPT, Gemini, and Perplexity are prioritising in 2026.

This is your SEO & AI Content Menu — the exact pages every local business needs to rank, build trust, and appear inside AI-generated recommendations.

You’ll discover:

🍽️ The Core Business Pages your site must have (service pages, locations, niche pages, refreshed foundational pages)
🏆 Authority Builders that AI loves — case studies, “Best Of” lists, “How To” guides, “Alternative To…” pages
🔐 Trust Builders that remove customer objections and boost conversions
♻️ Freshness & Brand Pages that tell Google your business is alive and active
❤️ Emotion & Story Content that AI uses to measure authenticity and reputation
🤖 Why diverse content massively increases your chances of being selected as the top AI answer

Whether you're a local service provider, e-commerce shop, tradesperson, clinic, or agency — this framework shows you exactly what to publish to dominate both Google and AI’s new search ecosystem.

By the end of the episode, you’ll walk away with a complete, structured content plan that doesn’t just rank — it sells.

______________

💥 Exclusive Listener Offer

Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

Adam (Web Design)
📩 hello@websitedesigners.london
🌐 www.websitedesigners.london

Josh (SEO)
📩 hello@improvemysearchranking.com
🌐 www.improvemysearchranking.com

______________

🔑 Keywords

SEO content strategy 2026, AI search optimisation, ChatGPT SEO, local SEO content types, Google ranking factors, Gemini AI search, Perplexity for business, content menu for SEO, service pages SEO, authority content examples, trust-building content, E-E-A-T optimisation, how to rank in AI search, local business marketing UK, content ideas for small businesses, SEO content blueprint 2026.

It’s the most profitable time of the year… if you know how to use it.

In this Christmas Special, Adam and Josh unwrap 12 proven festive marketing strategies that local businesses can implement immediately to boost bookings, sales, footfall, and customer loyalty throughout December.

From the evergreen Christmas Tree Strategy, to capitalising on gift-intent searches, festive homepage upgrades, irresistible upsells, PR hooks, and even pre-selling January — this episode gives you the complete blueprint for a thriving Christmas trading season.

Whether you’re running a café, salon, car wash, gym, trades business, shop, or online service — these tactics will help you stand out during the busiest (and noisiest) shopping month of the year.

🎁 In this episode you’ll learn:

• Why seasonal URLs should live forever — and the SEO power they build each year

• How to target “last-minute gift” shoppers in your town

• The simple homepage festive banner that instantly boosts conversions

• How to remove friction in the holiday buyer journey (and increase impulse purchases)

• How to run a “12 Days of Deals” campaign that customers come back for daily

• Why emotional festive branding works ridiculously well in December

• How to collect more reviews this month than you did all year

• The strategy for selling out January before New Year’s Day arrives

If you want to finish the year strong - this is the episode to play before doing anything else.

💥 Exclusive Listener Offer:
Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com
  

🔍 Keywords:
Christmas marketing tips, festive marketing ideas, small business Christmas strategies, local business marketing December, holiday marketing UK, Christmas SEO tips, local SEO Christmas, gift voucher marketing, seasonal SEO strategy, Christmas sales ideas, 12 days of Christmas marketing, small business growth December, marketing for cafés salons gyms, local business podcast UK, Improve My Search Ranking, Website Designers London.

🎧 Hit Follow so you never miss an episode — and share this with a business owner who could use a little Christmas marketing magic. 🎅🏻✨