📚 Part 2 of 10 Must-Read Books to Supercharge Your Local Business Growth picks up right where Part 1 left off.

In this follow-up episode, Adam & Josh dive into the remaining six essential titles — plus a bonus one from Adam himself — that will transform the way you think, lead, and scale your business. If Part 1 gave you the foundation, this episode is about putting strategy, leadership, and mindset into motion.

Here’s what you’ll learn:

💪 The Obstacle Is the Way – Ryan Holiday: Turn challenges into opportunities with stoic mindset principles.

🤝 The Five Dysfunctions of a Team – Patrick Lencioni: Build trust and alignment inside your business team.

🏗️ The E-Myth Revisited – Michael E. Gerber: Stop working in your business and start working on it.

📈 High Output Management – Andy Grove: Boost efficiency through systems, leverage, and performance tracking.

🎯 The 22 Immutable Laws of Marketing – Al Ries & Jack Trout: Position your business to win by focusing on what truly matters.

🏆 Outliers – Malcolm Gladwell: Understand the real drivers of success — opportunity, timing, and persistence.

📘 BONUS: Becoming A Strategic Business Leader: The Ultimate All-In-One Guide - Adam Niazi – A strategic guide written from real-world experience helping hundreds of UK businesses scale.

🎯 Adam and Josh connect each book to real examples from cafés, agencies, and service firms, showing exactly how to apply these principles for measurable growth. Together, Parts 1 & 2 form a complete roadmap — from building habits and offers to mastering mindset, leadership, and marketing.

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💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

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📚 Want to shortcut years of trial and error in your business? The best entrepreneurs don’t reinvent the wheel, they stand on the shoulders of giants. The right book at the right time can completely change the way you grow, lead, and market your business.

In part one of this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit share some of the 10 must-read books that have shaped how they run their own companies and helped clients generate millions in sales. Each title comes with a practical takeaway you can apply right away.

Here’s what you’ll learn:

💡 Atomic Habits – James Clear: Build small, repeatable habits that compound into massive business growth.

💰 $100M Offers – Alex Hormozi: Create irresistible offers that make customers feel silly saying no.

🌍 The 4-Hour Work Week – Tim Ferriss: Simplify, automate, and outsource to reclaim time and focus on what matters.

🧠 Influence – Robert Cialdini: Master the six psychological triggers of persuasion that drive more sales.

📖 Think of this as your entrepreneur’s reading list — ten books that can sharpen your strategy, boost productivity, and build long-term growth.

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💥 Exclusive Listener Offer: Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

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🧠 Ever wondered why some websites make you instantly want to click “Buy Now” — while others make you want to leave?
It’s not design. It’s psychology.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 7 psychological website tactics that use the power of social proof to turn visitors into customers — backed by proven marketing science and real-world results.

Here’s what you’ll learn:

😀 Happy customer images – Why showing real people triggers the “if they did it, I can too” effect.
⭐ Testimonials & reviews – How to make reviews more persuasive with names, faces, and live Trustpilot or Google embeds.
👀 Human faces & eye direction – Why photos of people looking toward your call-to-action buttons boost clicks.
💷 Pricing psychology – Anchoring, loss aversion, and value framing — simple tweaks that make your pricing more persuasive.
🟢 Call-to-actions (CTAs) – How to make them consistent, clear, and action-driven so people actually click.
⏳ Scarcity & urgency – How to ethically use “only a few left” or “offer ends Friday” to increase conversions without damaging trust.
🔒 Trust signals – From security badges to “As Seen In” logos, discover what instantly reassures customers that your business is credible.

🎯 You’ll walk away with a clear checklist of 7 website psychology hacks you can apply today — all easy, ethical, and proven to drive more sales.

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💥 Exclusive Listener Offer:

Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

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