Think business directories and citations are dead? Think again.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal one of the fastest, easiest, and most overlooked SEO wins in 2025: getting your business listed in high-authority directories.

These aren’t spammy link farms—they’re trusted platforms like Google Business Profile, Apple Maps, Yelp, and niche-specific directories your competitors are already using to dominate search results.

You’ll discover:

✅ Why business directories still matter in Google’s local ranking algorithm
✅ The 4 types of directories every local business should target
✅ How to find powerful, underused directories your competitors are on
✅ The biggest directory mistakes to avoid (and how to fix them)
✅ A 7-day action plan to improve your local SEO—without spending a penny on ads or content

Whether you’re a plumber, clinic, agency, or café—this episode will help you get found faster, rank higher, and build trust with both Google and real customers.

💬 “It’s so easy, my 99-year-old grandma could do it.” – Adam
🎧 Tune in now and unlock the secret link-building strategy hiding in plain sight.

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FREE Top UK Business Directories for Free Backlinks in 2025: https://marketing-podcast-local-businesses.com/top-uk-business-directories-for-free-backlinks-in-2025/

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com

🔎 Search Everywhere Keywords:
UK business directories, local SEO strategies 2025, free backlink tips, citation SEO tools, digital marketing podcast UK, how to rank on Google Maps, SEO tools for small business, local SEO tips UK, high DA directory backlinks, SEO for tradespeople, how to boost website traffic, white label SEO tips, Hike SEO comparison, Search Atlas insights, SEO software for agencies

Why does a £99 product suddenly feel like a bargain when it sits next to a £299 one?

That’s not coincidence—it’s psychology. It’s called price anchoring, and it’s one of the most powerful (and underused) online marketing strategies for local businesses in 2025.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down how smart pricing can completely transform how customers perceive value. Whether you sell services, subscriptions, or products—price anchoring can double your conversions, increase your average order value, and boost your bottom line.

You’ll learn:

✅ What price anchoring is and why it works
✅ How businesses like Adobe, local clinics, and service providers use it to drive sales
✅ Why the order and layout of your pricing page can make or break your conversions
✅ How to implement the "Goldilocks Rule" with three-tier pricing
✅ The #1 mistake most businesses make with their pricing structure—and how to avoid it
✅ Practical tips for applying price anchoring today, even if you're on a budget

💡 Plus: Real-world examples of how Adam and Josh have helped clients in web design, SEO, and local services implement anchoring strategies that increased revenue—without changing the product.

This episode is packed with actionable insights designed specifically for UK-based local businesses looking to outsmart the competition and sell with confidence online.

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com

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🔎 Search Everywhere Keywords:
price anchoring psychology, pricing strategy 2025, marketing tactics UK businesses, digital marketing podcast UK, how to boost online sales, 3-tier pricing strategy, sales psychology for small businesses, service pricing hacks, value-based pricing podcast, behavioural economics in marketing, high-converting pricing pages, small business conversion tactics

How Google’s AI Mode Is Rewriting Local Search

Google has quietly flipped the script on search — and your business might already be invisible.

In this game-changing episode, Adam and Josh expose how Google’s new AI Mode is reshaping how local businesses are discovered (or skipped). The old rules of keywords and rankings no longer apply. You're not just trying to rank — you're trying to be selected by AI.

You’ll discover:

• What Google’s AI Mode really is — and how it’s already live in the US and rolling out globally

• Why traditional SEO tools and rank trackers are now misleading you

• How Google’s AI breaks down your site passage by passage — not page by page

• What “query fan-out,” “custom corpus,” and “pairwise prompting” mean for your content

• Five advanced but practical steps to optimise your local business for AI-driven selection, not just search

Whether you’re a florist, plumber, solicitor, or estate agent, this episode will give you a crystal-clear roadmap to stay visible in a world where AI makes the decisions.

💡 Key takeaway:

You’re no longer ranked. You’re either selected — or ignored. And the AI decides.

Learn more: https://search.google/ways-to-search/ai-mode/

📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services!

Just mention ‘PODCAST20’ when you get in touch:

📧 Adam (Web Design): ⁠hello@websitedesigners.london⁠ | 🌍 ⁠www.websitedesigners.london⁠

📧 Josh (SEO): ⁠hello@improvemysearchranking.com⁠ | 🌍 ⁠www.improvemysearchranking.com

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🔎 Search Keywords for This Episode:Google AI Mode, AI search optimisation, AI for local business, Google Labs AI Search, AI Mode SEO, passage-level ranking, semantic SEO, custom corpus Google, conversational search, future of SEO UK, AI-driven content strategy