📸 Tired of blurry selfies, awkward stock photos, or AI images with six fingers? Google’s latest AI update — Gemini 2.5 ‘Banana’ — might finally change the game for small businesses.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal how Gemini Banana can save you thousands in photography costs while making your brand look sharper online.

Here’s what you’ll hear:

🔧 The photo problem in local marketing – why stock images hurt your credibility and pro photos cost too much.

🍌 What Gemini Banana actually does – background swaps, outfit changes, seasonal updates, and product placement that still look 100% real.

🏪 Real business use cases – from cafés creating seasonal lattes to plumbers generating polished headshots without a studio.

⚡ How Gemini compares to ChatGPT, Midjourney, and DALL·E – and why it’s faster, more realistic, and more “business-ready.”

⚖️ The ethical angle – how to use AI photos responsibly without misleading your customers.

👉 If you’ve ever wished you had a professional photographer on call 24/7 — this might be the closest thing to it.

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💥 Exclusive Offer for Listeners:

Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

  
  

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⚠️ Your competitors could already be using GPT-5 to outthink, outsell, and out-market you and you wouldn’t even know it.

This isn’t “just another ChatGPT update.” GPT-5 is the moment AI stops being a tool… and starts acting like your business partner.

In this in-depth episode, Adam Niazi & Josh Hamit reveal exactly what makes GPT-5 different from GPT-4, GPT-3.5, and every version before it and why businesses that act now will have a serious edge.

Here’s what you’ll hear:

🧠 Next-level reasoning power – How GPT-5 can take a single goal and map out every step without endless prompts.

📌 Real-world examples – From cafés to wedding venues, how GPT-5 can run entire marketing campaigns.

💾 Long-term memory & context awareness – Why it can now remember your brand, tone, and offers across sessions.

📸 Multi-modal superpowers – How it analyses images, PDFs, spreadsheets, and documents simultaneously.

📚 Massive context window – How it can process an entire website or product catalogue in one go.

💬 Human-like adaptability – How it matches your voice for customer service, sales copy, or social media.

🤖 Agent-style autonomy – How it tackles multi-step projects and improves results without your constant input.

⚡ If you want AI to work with you instead of for you, this is the must-listen episode to get ahead before your competitors do.

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💥 For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

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Keywords for search: GPT-5, ChatGPT, OpenAI GPT-5, GPT-4 vs GPT-5, artificial intelligence tools for business, AI for local business, AI marketing automation, AI copywriting, AI customer service, AI lead generation, AI SEO strategy, AI-powered business tools, multi-modal AI, reasoning AI, AI for small business, SEO with AI, search engine optimisation and AI, AI website optimisation, GPT-5 business applications, AI marketing strategies, advanced AI capabilities, AI digital marketing, GPT-5 use cases, AI competitive advantage

🤖 Your website could be recommended by ChatGPT, quoted by Perplexity, or summarised by Google’s AI Overviews and you might never know it happened.

No alert. No traffic report. No form submission.

In this eye-opening episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how AI is quietly shaping the future of online visibility and why traditional SEO tracking is no longer enough.

What You’ll Learn:

✅ What "AI visibility" actually means and how it differs from rankings

✅ Why AI tools like ChatGPT and Perplexity don't use backlinks, they use trust signals

✅ How to test if AI mentions your business — and what to do if it doesn’t

✅ Real-world examples of AI audits exposing visibility gaps

✅ Tools and techniques to improve your chances of being quoted, cited, or recommended by AI

You’ll also get a behind-the-scenes look at how AppearInAI.com helps UK businesses show up in AI tools without relying on ads or expensive backlink campaigns.

This episode isn’t just about SEO. It’s about surviving the shift to AI-led discovery.

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💡 Want a free AI visibility scan?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

📩 Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

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🎯 Keywords (for blog/podcast SEO): AI SEO tracking, how to track AI mentions, ChatGPT visibility audit, Perplexity SEO, Google AI Overviews tracking, AI optimisation tools, structured data for AI, schema markup SEO, prompt testing for AI, how to be mentioned in ChatGPT, AI search engine optimisation, local business AI visibility UK, AppearInAI.com audit, future of SEO 2025, AI performance analytics art4bxdx

🚫 If your landing page is rubbish, it doesn’t matter how much traffic you’re getting — you’re not building a business, you’re building a dead end.

In this no-fluff episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the anatomy of a landing page that actually converts — turning browsers into buyers, clicks into calls, and traffic into leads.

From getting your strategy right before touching a single design element, to making your CTA impossible to miss — this episode gives you the blueprint used by high-converting websites across the UK.

What You’ll Learn:

✅ The one goal your page needs before you write a word

✅ Why your offer matters more than your logo — and how to make it irresistible

✅ Real examples of landing page offers that triple conversion rates

✅ The science of visual hierarchy, mobile-first design, and instant trust

✅ What trust signals, stats, and local cues boost enquiries

✅ How to avoid the most common landing page mistakes that destroy leads

✅ 5 bonus “conversion boosters” that work on any local business site

Whether you're a builder, a barber, or a bookkeeping firm — this episode will help you turn your website into your best-performing salesperson.

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💡 Want expert help?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

📩 Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

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🎯 Keywords (for blog/podcast SEO): landing page optimisation, local business marketing UK, how to get more leads, conversion rate tips, small business website design, high converting web pages, website trust signals, CTA design tips, mobile-first design UK, how to write a landing page, local service business marketing, UK SEO podcast, Alex Hormozi value equation, landing page audit, small business CRO UK

What if you could double your enquiries, triple your conversions, and make your phone ring more — all without changing your prices or spending more on ads?

In this episode, we break down the exact formula behind creating offers so powerful, so valuable, and so low-risk that your ideal customer would feel stupid saying no.

Using frameworks made famous by Sabri Suby (Sell Like Crazy) and Alex Hormozi ($100M Offers), we show you how to ethically engineer desire and remove objections — even in a crowded or price-sensitive market.

Here’s what you’ll learn:

• 🎯 The psychology behind what makes an “irresistible” offer

• 🔥 How to use Hormozi’s Value Equation to boost perceived value and reduce friction

• 🧲 Why most local businesses are actually repelling customers with vague offers — and how to fix it in one sentence

• 💸 How to build urgency and scarcity without sounding like a scam

• 🧠 Real-world examples of high-converting offers in industries like trades, beauty, education, fitness, and more

  
  

Whether you’re a plumber, dentist, gym owner, or agency — this episode gives you the step-by-step method to create offers that convert like crazy.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: ⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com | ⁠⁠www.improvemysearchranking.com

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📈 Keywords: how to make a good offer, Hormozi value equation, Sabri Suby offers, sell like crazy, $100M Offers, create irresistible offer, local business marketing, offer that converts, increase conversions, high-converting landing pages, how to increase leads, pricing strategy, value-based selling, podcast for local businesses, ChatGPT SEO, AI visibility

💰 Want to grow your revenue by up to 25% — without a single new customer?

In this powerful episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how small changes in your pricing strategy can lead to massive profit gains. Backed by research from MIT, Harvard Business Review, and McKinsey, you’ll learn why most local businesses are leaving money on the table — and how to fix it.

Whether you’re a tradesperson, personal trainer, wedding photographer, or run an agency — this episode will show you how to charge what you’re worth (and more), without scaring customers away.

What You’ll Learn:

✅ Why value-based pricing is up to 25% more profitable than cost-plus pricing

✅ How “anchor pricing” tricks the brain — and why Apple, gyms, and builders use it

✅ The science behind “charm pricing” (£49 vs £50) and how it impacts conversions

✅ When premium pricing increases sales instead of reducing them

✅ The power of bundling to boost perceived value without discounts

✅ How dynamic pricing can maximise revenue — even for local services

Real-World Examples:– iPhones and kitchen quotes– Personal trainers, wedding photographers, and local dog groomers– Bundles that sell themselves (without ever using “10% off” again)

Data-Backed Insights From:📚 MIT Sloan Management Review📚 Journal of Consumer Research📚 Harvard Business Review📚 McKinsey & Co📚 PwC Global Consumer Survey

Final Thought: If your pricing feels like guesswork — this episode is your wake-up call. Don’t just pick a price. Design it strategically to reflect your brand, your value, and your ideal customer.

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💡 Want even more actionable tips?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: adam@websitedesigners.london | www.websitedesigners.london

📩 Josh for SEO: josh@improvemysearchranking.com | www.improvemysearchranking.com

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🎯 Keywords: pricing strategy, value-based pricing, how to price a product, pricing psychology, price anchoring, charm pricing, service pricing tips, pricing mistakes, bundling, small business UK, how to charge more, dynamic pricing, customer pricing behaviour, HBR pricing, McKinsey pricing, 2025 small business pricing

Struggling to grow your business — even though you’re working harder than ever? The problem might not be your effort… but your strategy.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the four proven ways to grow your business — and when to use each one to avoid wasting time, money, and momentum.

You’ll learn:

✅ The slow-but-steady path of organic growth (and when it's too slow)
✅ How acquisition can rapidly scale your reach — if you do it right
✅ How to form smart partnerships that drive new leads and revenue
✅ What it takes to turn your business into a franchise model (and why some fail)
✅ Real-world examples from local businesses and service providers across the UK

Whether you’re a solo tradesperson or a growing agency, this episode gives you a strategic roadmap to choose the right kind of growth — for your business, your goals, and your budget.

🎯 “Think strategically, act intentionally, and you’ll build not just a business — but a real asset.”

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:

📧 Adam (Web Design): ⁠⁠⁠hello@websitedesigners.london⁠⁠⁠ | 🌍 ⁠⁠⁠www.websitedesigners.london⁠⁠⁠

📧 Josh (SEO): ⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠ | 🌍 ⁠⁠⁠www.improvemysearchranking.com⁠⁠

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AI content is flooding the internet — but is it helping or hurting your Google rankings? In this episode, we expose the hard truth about AI-generated content vs human-written expertise — backed by recent 2024 studies.

Google’s March 2024 core update made one thing brutally clear: unhelpful AI content will sink your site. But does that mean AI tools have no place in your content strategy? Not at all. You just need to know how to use them properly.

Inside this episode:

• How Google detects poor AI content (Originality.AI 2024 study)

• Why human experience matters for E-E-A-T rankings

• How AI tools like ChatGPT, Perplexity & Gemini select businesses to recommend

• Step-by-step: How to safely use AI content tools for SEO

• What local businesses must do to survive the AI search revolution
  

If you run a local business — SEO has changed forever. This episode gives you the facts and the exact strategy you need in 2025.

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠⁠hello@websitedesigners.london⁠⁠ | 🌍 ⁠⁠www.websitedesigners.london⁠⁠📧 Josh (SEO): ⁠⁠hello@improvemysearchranking.com⁠⁠ | 🌍 ⁠⁠www.improvemysearchranking.com⁠⁠

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Keywords for search (Google / ChatGPT / Gemini / Perplexity etc): Google AI content update, Google March 2024 core update, AI vs human content SEO, AI-generated content penalties, ChatGPT SEO for local business, Perplexity AI visibility, Gemini AI search ranking, Google helpful content update 2024, AI content audit tools, Originality AI study 2024, AI tools for small business marketing, local SEO in the AI era