📚 Part 2 of 10 Must-Read Books to Supercharge Your Local Business Growth picks up right where Part 1 left off.

In this follow-up episode, Adam & Josh dive into the remaining six essential titles — plus a bonus one from Adam himself — that will transform the way you think, lead, and scale your business. If Part 1 gave you the foundation, this episode is about putting strategy, leadership, and mindset into motion.

Here’s what you’ll learn:

💪 The Obstacle Is the Way – Ryan Holiday: Turn challenges into opportunities with stoic mindset principles.

🤝 The Five Dysfunctions of a Team – Patrick Lencioni: Build trust and alignment inside your business team.

🏗️ The E-Myth Revisited – Michael E. Gerber: Stop working in your business and start working on it.

📈 High Output Management – Andy Grove: Boost efficiency through systems, leverage, and performance tracking.

🎯 The 22 Immutable Laws of Marketing – Al Ries & Jack Trout: Position your business to win by focusing on what truly matters.

🏆 Outliers – Malcolm Gladwell: Understand the real drivers of success — opportunity, timing, and persistence.

📘 BONUS: Becoming A Strategic Business Leader: The Ultimate All-In-One Guide - Adam Niazi – A strategic guide written from real-world experience helping hundreds of UK businesses scale.

🎯 Adam and Josh connect each book to real examples from cafés, agencies, and service firms, showing exactly how to apply these principles for measurable growth. Together, Parts 1 & 2 form a complete roadmap — from building habits and offers to mastering mindset, leadership, and marketing.

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📚 Want to shortcut years of trial and error in your business? The best entrepreneurs don’t reinvent the wheel, they stand on the shoulders of giants. The right book at the right time can completely change the way you grow, lead, and market your business.

In part one of this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit share some of the 10 must-read books that have shaped how they run their own companies and helped clients generate millions in sales. Each title comes with a practical takeaway you can apply right away.

Here’s what you’ll learn:

💡 Atomic Habits – James Clear: Build small, repeatable habits that compound into massive business growth.

💰 $100M Offers – Alex Hormozi: Create irresistible offers that make customers feel silly saying no.

🌍 The 4-Hour Work Week – Tim Ferriss: Simplify, automate, and outsource to reclaim time and focus on what matters.

🧠 Influence – Robert Cialdini: Master the six psychological triggers of persuasion that drive more sales.

📖 Think of this as your entrepreneur’s reading list — ten books that can sharpen your strategy, boost productivity, and build long-term growth.

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🧠 Ever wondered why some websites make you instantly want to click “Buy Now” — while others make you want to leave?
It’s not design. It’s psychology.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 7 psychological website tactics that use the power of social proof to turn visitors into customers — backed by proven marketing science and real-world results.

Here’s what you’ll learn:

😀 Happy customer images – Why showing real people triggers the “if they did it, I can too” effect.
⭐ Testimonials & reviews – How to make reviews more persuasive with names, faces, and live Trustpilot or Google embeds.
👀 Human faces & eye direction – Why photos of people looking toward your call-to-action buttons boost clicks.
💷 Pricing psychology – Anchoring, loss aversion, and value framing — simple tweaks that make your pricing more persuasive.
🟢 Call-to-actions (CTAs) – How to make them consistent, clear, and action-driven so people actually click.
⏳ Scarcity & urgency – How to ethically use “only a few left” or “offer ends Friday” to increase conversions without damaging trust.
🔒 Trust signals – From security badges to “As Seen In” logos, discover what instantly reassures customers that your business is credible.

🎯 You’ll walk away with a clear checklist of 7 website psychology hacks you can apply today — all easy, ethical, and proven to drive more sales.

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Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

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⚡ Ever noticed how “Only 2 left” or “Sale ends tonight” suddenly makes you want to buy? That’s not a coincidence — it’s psychology.

In this episode of The Marketing Podcast for Local Businesses, Adam & Josh break down scarcity, urgency, and FOMO (Fear of Missing Out) — three of the most powerful marketing triggers — and show you exactly how to use them ethically to boost sales for your small business.

Here’s what you’ll learn:

📉 Scarcity (Limited Stock) – Why people value what feels rare, and how cafés, shops, and service providers can use limited runs, seasonal exclusives, or “only 10 spots left” offers.

⏳ Urgency (Deadlines) – How to push action with flash sales, early-bird booking cut-offs, and “only available this month” promotions.

🔥 FOMO (Fear of Missing Out) – How to leverage social proof and exclusivity by showcasing customer numbers, sold-out products, and real user-generated content.

📚 We’ll also share three powerful books every business owner should read to master these tactics:

• Influence by Robert Cialdini

• How to Price Your Platypus by David Abbott

• $100m Offers by Alex Hormozi

  
  

👉 If you’ve ever struggled to get customers off the fence, this episode gives you a practical playbook for turning hesitation into sales — without feeling manipulative.

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💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

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💡 Most local businesses panic about not having enough customers. But what if the real secret isn’t chasing more — it’s building deeper loyalty with just a small circle of true fans?

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack Kevin Kelly’s famous 1,000 True Fans model — and show you exactly how it applies to cafés, shops, trades, and service businesses across the UK.

Here’s what you’ll learn:

🔑 What a “true fan” really is – and why you don’t need thousands of customers to build a six-figure income.

📈 The maths behind the model – 1,000 fans × £100, or 100 fans × £1,000… the flexibility that makes this work for any business.

🏪 Why it works locally – predictable revenue, resilience in tough times, premium pricing potential, and word-of-mouth that scales.

🛠 Step-by-step: how to build your true fan base – from personalising experiences and creating fan-only offers, to cultivating community and rewarding advocacy.

📚 Case study: Hilltop Books & Coffee – how one small café-bookshop built a “Readers’ Circle” fan club, insider evenings, and a subscription box to turn 75 loyal customers into their strongest asset.

✅ Actionable takeaways – a 90-day roadmap to identify your top fans, set up a simple “fan club,” and run your first members-only event or offer.

⚡ The truth? Success isn’t about being everywhere for everyone — it’s about being everything to the right few. Build your 1,000 true fans, and you’ll build a business that lasts.

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• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

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🤖 AI is no longer optional — it’s becoming the backbone of how small businesses compete. The good news? You don’t need a huge budget or a tech team to use it.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 9 AI tools that every small business should be using in 2025 to market smarter, save hours, and grow faster.

Here’s what you’ll learn:

🎵 Suno – www.suno.ai – Create copyright-free background tracks & jingles for ads, videos, and podcasts.
📊 Gamma – www.gamma.app – Build polished investor decks, proposals, or training slides in minutes.
🎨 Canva AI – www.canva.com/ai-tools – Instantly design ad graphics, logos, and social posts with smart templates.
💬 ChatGPT / GPT-5 – chat.openai.com – Brainstorm blogs, FAQs, email campaigns, and customer copy in seconds.
🎥 Creatify.ai – www.creatify.ai – Repurpose content into short viral-ready video clips.
📖 Scribe – www.scribehow.com – Auto-generate process docs & staff training guides from screen recordings.
📝 Fireflies.ai – www.fireflies.ai – Record, transcribe, and summarise meetings without replaying calls.
✍️ GrammarlyGO – www.grammarly.com/grammarlygo – Rewrite emails and proposals in the perfect tone instantly.
⚡ Zapier AI – www.zapier.com/ai – Connect tools and automate workflows with personalised triggers.

💡 You’ll also hear real-world examples — from plumbers writing FAQs, to cafés responding to customers, to shops creating seasonal campaigns without hiring a designer.

👉 If you’ve been waiting to try AI but didn’t know where to start, this episode gives you a ready-made toolkit to put into action today.

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📱 Ding! You just got a notification. But what if that little ping was more than noise? What if it was proof your business is becoming part of your audience’s daily routine?

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal why posting every single day on social media is one of the most powerful — and affordable — ways to grow your business.

Here’s what you’ll learn:

💬 Humanise your brand & build trust – Show personality, not polish, and connect with customers like never before.

⚡ Algorithm authority – Why daily posters get pushed further, faster (without paying more for ads).

📊 Real-time market research – How daily posts reveal exactly what your audience wants.

🤝 From followers to community – Why consistency creates loyalty, not just likes.

🧠 Stay top-of-mind – Be the first brand customers think of when it’s time to buy.

🔥 With stories from Wendy’s roasting tweets to Aldi vs Lidl memes — plus examples from local barbers, tradespeople, cafés, and even MMA clubs — you’ll see how any business can turn daily posting into sales.

👉 Whether you’ve got 200 followers or 200,000, this episode will show you why consistency beats creativity — and how showing up daily makes customers show up for you.

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Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

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📸 Tired of blurry selfies, awkward stock photos, or AI images with six fingers? Google’s latest AI update — Gemini 2.5 ‘Banana’ — might finally change the game for small businesses.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal how Gemini Banana can save you thousands in photography costs while making your brand look sharper online.

Here’s what you’ll hear:

🔧 The photo problem in local marketing – why stock images hurt your credibility and pro photos cost too much.

🍌 What Gemini Banana actually does – background swaps, outfit changes, seasonal updates, and product placement that still look 100% real.

🏪 Real business use cases – from cafés creating seasonal lattes to plumbers generating polished headshots without a studio.

⚡ How Gemini compares to ChatGPT, Midjourney, and DALL·E – and why it’s faster, more realistic, and more “business-ready.”

⚖️ The ethical angle – how to use AI photos responsibly without misleading your customers.

👉 If you’ve ever wished you had a professional photographer on call 24/7 — this might be the closest thing to it.

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Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

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