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Nestled in the rugged hills of Montserrat, Spain, lies a winemaking story so unlikely you might think it's fiction. Jürgen Wagner, a German-born winemaker who now leads exports for Capçanes winery, takes us through an extraordinary journey of transformation, tradition, and unexpected salvation.

This small cooperative of just 55 farming families was on the brink of collapse in the early 1990s. Having been downgraded from bulk wine producer to mere grape supplier, their future looked bleak until a Barcelona Rabbi made an unusual request: could they produce kosher wine? That decision in 1995 not only saved the cooperative but catapulted them to unexpected fame when their second vintage was rated the third-best wine in all of Spain—kosher or not.

Wagner reveals the fascinating parallels between ancient kosher winemaking laws and modern natural wine practices. The prohibition of animal-derived fining agents, commitment to minimal intervention, and reliance on indigenous yeasts creates wines of remarkable purity and expression. Working with century-old bush-trained vines yielding just 1800-3000 kg per hectare (versus a potential 15,000+), Capçanes crafts wines of extraordinary concentration and character from their mountainous terroir.

Perhaps most compelling is their innovative approach to vineyard management. Through a point system that rewards quality farming practices, organic methods, and continuous education, they've created powerful incentives for their member farmers.

Today, Capçanes exports to over 60 countries, with 15% of their 600,000-bottle production dedicated to kosher wines. As climate change presents new challenges, they remain focused not on expansion but on strengthening relationships and maintaining their commitment to quality. Subscribe to hear more remarkable stories of wineries where tradition meets innovation, and cultures connect through a shared love of exceptional wine.

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Send a Text Message to The Kosher Terroir

Alessandro Cellai speaks with the gentle confidence of someone who has transformed Italian wine over three decades, yet he carries his accomplishments with remarkable humility. As we journey through his winemaking life – from early mentorship under the legendary Giacomo Tachis to his current leadership at multiple prestigious estates – a philosophy emerges that transcends technique.

"In all great wines we must recognize terroir. In top wines we must recognize the grape. And we must recognize the DNA of the winemaker." These principles, instilled by Tachis (creator of Super Tuscans like Sassicaia), have guided Cellai through an extraordinary career spanning Castellare di Castellina, Rocca di Frassinello, and now Valle Piccola. His flagship wines tell distinct stories – the elegant Isodi di San Nicolo with its proprietary Sangiovetto clone, the powerful yet refined Baffanero Merlot, and innovative Sicilian projects that blend tradition with modern vision.

What makes this conversation particularly fascinating is Cellai's decade-long partnership with Dr. Ralph Madeb to create kosher versions of his acclaimed wines. Unlike many elite winemakers who resist kosher production, Cellai embraced it with genuine curiosity. "I want to thank you for giving me the privilege of making kosher wine," he told Madeb – a sentiment that reveals his character as much as his winemaking philosophy. Even more surprising is his recent successful venture into Mevushal production, finding ways to maintain quality despite the heating process required for kosher restaurant service.

Beyond technical mastery, Cellai's story is one of continuous growth and openness to new challenges. "Always we can learn, always we can be better," he reflects, a mindset that has taken him from Tuscan hills to Sicily's coastline, from traditional methods to kosher innovation. As both his children now follow him into winemaking, Cellai's greatest legacy may be this philosophy of humble excellence – creating wines that honor the land while remaining open to evolution. What glass will you pour to experience his remarkable journey?

For more Information:

Alessandro Cellai

https://www.instagram.com/cellaiale/?hl=en

Dr. Ralph Madeb
M&M Importers

Address: 1100 CONEY ISLAND AVENUE
BROOKLYN, NY 11230
Phone: +1 718-684-9826

email: rmadeb@mandmimporters.com

Website: www.MandMimporters.com

Support the show

www.TheKosherTerroir.com
+972-58-731-1567
+1212-999-4444
TheKosherTerroir@gmail.com
Link to Join “The Kosher Terroir” WhatsApp Chat
https://chat.whatsapp.com/EHmgm2u5lQW9VMzhnoM7C9
Thursdays 6:30pm Eastern Time on the NSN Network and the NSN App

Send a Text Message to The Kosher Terroir

The pop of a cork, the swirl in the glass, the scent of fruit, earth, and time captured in a single sip—wine has been the centerpiece of Jewish tradition for millennia. Yet something remarkable has happened in our lifetime: kosher wine has transformed from sweet ritual necessity to world-class luxury, collecting international medals and commanding respect from the most discerning palates.

This transformation couldn't come at a more paradoxical moment. While kosher wines reach unprecedented heights of quality and prestige, global wine consumption is plummeting. From France to America, younger generations are turning away from wine entirely, opting instead for craft cocktails, premium spirits, and botanical beverages that deliver instant gratification without wine's perceived complexity.

For kosher wine producers who have spent decades elevating their craft, this cultural shift presents an existential challenge. The industry must now balance tradition with innovation, finding ways to make wine feel relevant to a generation raised on customization, immediacy, and visual storytelling.

From new formats and accessible language to collaborative experiences that highlight wine's unique ability to connect us to place and time, the future remains bright for those willing to rethink what luxury means in a rapidly changing world.

Subscribe to The Kosher Terroir for weekly deep dives into the intersection of wine, tradition, and contemporary culture—because wine, like identity itself, is constantly evolving while staying rooted in what matters most.

Support the show

www.TheKosherTerroir.com
+972-58-731-1567
+1212-999-4444
TheKosherTerroir@gmail.com
Link to Join “The Kosher Terroir” WhatsApp Chat
https://chat.whatsapp.com/EHmgm2u5lQW9VMzhnoM7C9
Thursdays 6:30pm Eastern Time on the NSN Network and the NSN App