Episodes

  • The Mission ofThe JP Revolution

    The Mission ofThe JP Revolution
    Jan 17 2024

    "The Mission of the JP Revolution" podcast addresses the challenges small businesses face in marketing and advertising, overshadowed by more giant corporations' prowess. The episode delves into the evolution of advertising tools from newspapers to digital platforms, highlighting small business owners' struggles to keep up. It emphasizes the critical need for understanding the psychology and impact of marketing tools, not just their operational aspects. The podcast encourages listeners to join a movement to empower small businesses through better marketing strategies, positioning them competitively against more significant players. This call to action is a plea to spread awareness and support local businesses.
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    6 mins
  • Small Business in Small Bites merges with WakeUp2Success to form The JP Revolution

    Small Business in Small Bites merges with WakeUp2Success to form The JP Revolution
    Oct 25 2023

    Small Business in Small Bites has helped small business owners all over the world better understand their customers.  WakeUp2Success has helped many of those same business owners deal with the internal stresses of running their businesses.  Now both are being combined into a new more complex podcast and platform called The JP Revolution.   

    The JP Revolution aims to give the power back to small businesses that are being overwhelmed by the marketing power of big corporations.  It's only through a better understanding of the science of marketing and advertising will those small business owners come to recognize that knowledge will help them overcome the endless resources of the big guys.
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    2 mins
  • Are you to comfortable? Success is seldom found in your comfort zone?

    Are you to comfortable? Success is seldom found in your comfort zone?
    Mar 25 2022
    One of the biggest obstacles many of us face on our way to success is the simple fact that we like to stay in our comfort zone. It takes a lot of determination and willpower to take chances, risk rejection, and do the extra work needed to be successful. Many of us often fall short. Dreams were never earned inside of the comfort zone. You have to be willing to push yourself beyond those invisible boundaries. In this episode, we take a look at just how important it is for you to get comfortable being uncomfortable.
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    5 mins
  • Understanding Google - It takes more than showing up in a search to grow your business

    Understanding Google - It takes more than showing up in a search to grow your business
    Mar 21 2022
    Do you understand your customers? One of the most important aspects of taking your business to the next level is having a good awareness of how your customers make decisions about whether or not to use your products or services. Unfortunately, many business owners mistakenly think they know what's going on inside the minds of their customers but have misread the situation entirely. So much about marketing and customer decision-making is counter-intuitive. What seems to be happening on the surface si rarely what's going on. Take online search (Google), for example. There is no question that in today's world if someone needs something (and doesn't know where to get it) they immediately do an online search. Your business name has to be on the screen when they search for your services/products. However, that's far from the whole story. They still have to choose you over all the other options that show up. In today's episode, we delve deeper into just what happens next. What you might find out is that all those advertising options you swore didn't work, just may have been working after all.
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    10 mins
  • Sales Tip #7 - Don’t be afraid to be the ”Expert”

    Sales Tip #7 - Don’t be afraid to be the ”Expert”
    Mar 17 2022
    "Imposter Syndrome" is a real thing. Because we know our own weaknesses, it's very easy for us to look at others as knowing more than we do... even when it comes to our own product or service. We walk around convinced that someone is going to see behind the curtain and realize that we don't always know what we are talking about. It's almost always not true, of course. That's another way our inner voice works against us in our pursuit of success. The truth is that unless we are really bad at what we do, we are almost always the most knowledgeable about our business in nearly every situation. In this episode, we explore the importance of owning that expertise when you are trying to make a sale. The customer is looking to you for help. They need your confidence and knowledge before they will feel comfortable buying from you. It's not the time to deny your expertise.
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    4 mins
  • Sales Tip #6 - The ultimate goal of sales should always be to create a win-win deal.

    Sales Tip #6 - The ultimate goal of sales should always be to create a win-win deal.
    Mar 16 2022
    Frequently the sales process is portrayed (and perceived) as a confrontational encounter. A mano-e-mano battle between the person with the goods or services versus the one with the money and the need. At least, that's the way many who aren't comfortable with the process like to see it in their mind. This image allows the would-be salesperson to assume a "noble" position when walking away from a possible transaction. "I am not one of THOSE salespeople," they will proudly proclaim when their fear of confrontation costs them a sale. Top-level professional salespeople realize a different truth. The ultimate goal of the sales process is to create a win-win situation, and it's to negotiate a deal that will leave both sides satisfied. This episode looks at some of the basic steps needed to achieve this genuinely noble result.
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    4 mins
  • Sales Tip #5 - The 3 C’s of selling: Confidence, Conviction, and Confidence

    Sales Tip #5 - The 3 C’s of selling: Confidence, Conviction, and Confidence
    Mar 15 2022
    Achieving the level of success that every entrepreneur-minded person dreams of always requires a mastery (or at least a proficiency) of sales. It is often a fear of sales or fear of coming off as a "salesperson" that derails many dreams. Once you convince yourself you are not good at selling; that voice inside your head will begin to shut down your biggest plans. In this episode, we continue our look at some simple tips that will help you become more confident in your ability to sell. Ironically, the first step to gaining confidence in selling is to portray confidence while selling.
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    5 mins
  • Sales Tip #4 - The customer doesn’t care about your product; they want to know how it helps them.

    Sales Tip #4 - The customer doesn’t care about your product; they want to know how it helps them.
    Mar 14 2022
    One of the biggest mistakes any salesperson makes is to spend way too much time talking about themselves and their products. No one likes to listen to someone talk about themselves. As hard as this is to hear, they don't care about your product or services. What they do care about is exactly how your product or services can help them. Everyone either has a problem they don't want, results they are not getting, or both. If you can aid them with either of those, you are worthy of their time, their attention, and their money. In this episode, we discuss the importance of weaving exactly how you can help the customer through your entire presentation. Often, we assume that the customer will be able to connect the dots between our products and their problems. In many cases, there is a bad assumption!
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    4 mins