The only people immune to imposter syndrome are those that feel like life owes them a favour. Being generous and vulnerable means confronting imposter syndrome, so instead of denying it, why not call its bluff?

We make podcasts so that we can share what we love and bring people closer to us. We've talked about sharing more of your knowledge and expertise. But what about the squishy human parts that make up you? How much of that should we share and how can we avoid sharing too much?

LinkedIn is awash with people inviting you to check out their latest podcast episode. With so many shows created by smart people in your network, how can it be possible to stand out? No, this isn’t about marketing your podcast; it’s about respecting your listener’s time and giving them the best of what you and your guest have to offer… without spending hours slaving over an edit.

There’s nothing worse than getting an episode back from your podcast editor – or editing it yourself – only to find the guest sounds great but Zoom had recorded your laptop mic instead of the one in front of your face. It happens all the time. Whether you’ve already experienced it or you’ve been lucky so far, the next few minutes will save you a lot of heartache in the future.

Dynamic ad insertion (DAI) lets you define points in your audio where timely messages can be placed. If you have a podcast to support your business or cause, there’s never been a better time to investigate DAI.

Links

• Join the Helpful Podcasters community
• Captivate
• Transistor
• Buzzsprout
• RedCircle

When you’re looking around for new listeners, how much time do you spend thinking about the people who are already in contact with you? Today we’re going to look at how we can grow your podcast audience via your mailing list, what to do if you don’t have a big list, and how to use email to deepen the relationship with the listener once they’re following the show.

Links

• MailerLite
• Hemingway app

Remote recording tools like SquadCast and Riverside are great. But if you can't afford another subscription, you might be surprised at what you can do with Zoom.

Your podcast is like a rope bridge connecting two islands. On one end is confusion, and on the other: clarity.

Each episode is a wooden plank that forms part of that bridge. People will listen to your podcast if you can be clear on the transformation you’re offering, but when we’re busy shipping regular episodes, we can lose sight of that island of clarity.

Let’s work on describing your show to your next listener, so they know exactly how it’s going to help them cross the bridge, and get the transformation they need.

Links

• ChatGPT
• Write a letter to your future self