Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue goals. Watch this video now.

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0:00 Intro

0:18 Boost ROI: Using KPIs to Diagnose Meta & Google Ads Issues Like a Pro

1:45 Version 1: Calculating ad spend based on set Average Order Value (AOV) and Cost Per Acquisition (CPA)

3:13 Version 2: Works from a set budget to determine the cost distribution needed to meet revenue goals

6:26 Solving AOV and CAC issues

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Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

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In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.

Watch Part 1 here:

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Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle: