The Get Shit Done Experience welcomes Brian Franz, a dynamic leader from the family-owned and operated commercial print company, Envision3. Brian details his 12-year journey within the company, sharing how he helps a seemingly commoditized industry thrive through authentic human connection and a service-first mindset. He dives into the importance of building a brand on integrity, the power of a disciplined daily strategy, and how his faith drives his passion for helping others succeed. This episode is a masterclass in modern sales, leadership, and finding profound purpose in your work.

Key Takeaways

• Humanize Your Commodity: In a world of similar products and services, your greatest differentiator is you. The more commoditized your business, the more humanized your content and connections need to be.
• Mistakes Are Your Greatest Marketing: Your brand’s strength isn’t measured by perfection, but by how you respond to failure. Owning mistakes with empathy and accountability is the fastest way to build unbreakable customer loyalty.
• Purpose Fuels Passion: Aligning your daily work with your core values and a desire to serve others is the true secret to a fulfilling career. When you genuinely want to help people, business becomes a mission, not just a transaction.
• Win the Day with a Simple Strategy: Success is built on daily, repeatable actions. Implement a simple, non-negotiable framework (like the 10-5-3-1 strategy) to ensure you are always making progress on the things that matter most.
• There is No "Staying Still": In business, faith, and life, you are always moving in one direction or the other. You are either progressing and growing closer to your goals or drifting further away—there is no neutral.
• Sell What You Love: Your enthusiasm is contagious. The easiest way to transfer energy and win business is to pursue brands you are personally passionate about, turning you from a salesperson into a true brand advocate.

Quotes

• "The more commoditized your business is, the more humanized your content needs to be."
• "It's really how you handle those mistakes. So you have to be there, you have to empathize with them."
• "I wanna help people is what I really do. You know, I wanted to do something with my career that was impactful."
• "You are either going closer to Jesus or further from him. That hit so hard. Because it's true... there's no, 'oh, I just stay still.'"
• "The difference between trying and training is trying will fail. Trying is not good enough."
• "People do business with people they like. That hasn't changed... it won't change."

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:

Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com
Transform your vision into reality with 20Twenty: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!

TIMECODES

00:00 Introduction and Episode Highlights
01:05 Welcoming Brian Franz to the Show
02:40 Why You Must Humanize a Commodity Business
04:25 The Story of Envision3
08:15 The Highs and Lows of a Family Business
12:35 Navigating a Relationship-Driven, Commoditized Industry
17:15 How Handling Mistakes Defines Your Brand
25:40 Creating the "Light Bulb Moment" for Customers
33:20 The "Why" Behind Helping: Leading with Service and Faith
41:30 The Common Thread: Stewardship, Purpose, and Success
57:30 Why Sales is a Branding and Marketing Game
1:08:15 Building a Modern Sales Team: The 10-5-3-1 Strategy
1:23:45 Mind, Body, and Soul: The Importance of Fitness and Discipline
1:40:15 Brian's Three Pillars for Getting Shit Done
1:51:30 Final Words and How to Connect

The Get Shit Done Experience is back in the studio with Michelle Sarwas, the inspiring founder of the award-winning Bark Avenue Day Camp. Michelle shares her incredible journey from a high-level international financial analyst in the corporate world to a purpose-driven entrepreneur. Spurred by personal tragedy and a life-changing master's degree project, she took a leap of faith, trading boardrooms and global deals for the science and love of canine care. For nearly two decades, Michelle has built a business on grit, resilience, and an unwavering mission to do what’s best for the dogs, proving that the greatest successes often come from the boldest decisions.

Key Takeaways

• Trust Your Gut's Alignment: The most powerful decisions are made when your head, heart, and gut all line up. When you feel that alignment, it’s time to stop analyzing and start moving forward with confidence.
• Tragedy Can Be a Catalyst: Profound loss can force a reevaluation of what truly matters. For Michelle, personal hardship became the driving force to leave a secure career and build a life based on passion and purpose.
• Leadership is Adaptability: You must manage people the way they need to be managed, not the way that’s most comfortable for you. True leadership requires being a chameleon and adapting your approach to connect with and motivate each individual.
• Accountability Defines Your Brand: Your reputation isn't built on being perfect; it's built on how you handle problems. Owning mistakes, taking responsibility, and making things right is what turns a negative experience into lasting customer loyalty.
• Know What You Don't Know: Great leaders empower their teams by stepping back. Trusting your people to do their jobs and letting go of the need to control every outcome fosters growth, loyalty, and a stronger business.

Quotes

• "When your head, your heart, and your gut come into alignment, you'll know. Sprint, start going, and you'll know the answer and just go with it."
• "People always say if you do something you love, you'll never work a day in your life."
• "You have to manage them the way they need to be managed, not the way that's comfortable for you."
• "It's not how good you are when you're good. It's how good you are when you're bad."
• "Happiness is a choice, and success is a choice. And I don't mean success financially... your business can make a huge profit, and that does not mean you're a success."
• "That's the other biggest thing as an owner is know what you don't know."

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message.

Unlock your business's potential with TTSG! Join forces with us to elevate your brand, streamline your operations, and achieve unparalleled success. With our comprehensive range of services—from IT solutions and cybersecurity to cutting-edge marketing strategies—we empower you to focus on what you do best. Let's create a story worth telling and drive your business forward.

Take the first step today.

Explore what we have to offer:

Experience cutting-edge technology with TTSG: https://www.ttsg.com/
Unlock your potential with GSD Technologies: http://gsdnow.com
Transform your vision into reality with 20Twenty: https://20twentydesign.com/

Ready to take the next step?

Schedule a consultation and let’s start creating success together!

Partner with TTSG and experience the difference. Let's get shit done together!

TIMECODES

00:00 Introduction and Episode Highlights
01:05 Welcome to the GSD Experience
01:50 Introducing Michelle Sarwas and Bark Avenue Day Camp
03:45 From Corporate Finance to Entrepreneur: The Early Journey
06:20 The Capstone Project That Sparked a Real Business\
09:10 Taking the Leap: Securing an SBA Loan and Giving Notice
15:30 Surviving the 2008 Financial Crisis: "Sink or Swim"
18:15 Overcoming Personal Tragedy and Finding a New Drive
24:45 The Power of Head, Heart, and Gut Alignment
28:30 Building a Culture of Accountability and Customer Service
33:40 The Evolving Science of Dog Care and Enrichment
40:10 How Dogs Teach Us to Manage People (Especially Gen Z)\
46:50 The Art of Stepping Back to Empower Your Team
50:30 Keys to Getting Shit Done: Decisions, Mission, and Purpose
55:45 Final Words of Encouragement for Aspiring Entrepreneurs