• The Extraordinary Business Book Club

  • By: Alison Jones
  • Podcast
The Extraordinary Business Book Club cover art

The Extraordinary Business Book Club

By: Alison Jones
  • Summary

  • Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
    (c) Alison Jones
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Episodes
  • Episode 415 - Strategy and writing with Henry Mintzberg
    Jun 3 2024

    Henry Mintzberg is quite simply a legend, and my personal business thinking hero. When I was studying his writings for my MBA I could only have dreamed that one day I'd be chatting about writing to him on my podcast - and sometimes when dreams come true, the reality is even better than you dared imagine.

    Along with the nuances of management theory and social change, he revealed insights into his own remarkable writing process. And these elements aren't as different as you might think: his insistence on the non-linear nature of writing and the importance of 'cherishing anomalies' reflects his disciplined yet emergent and above all human approach to strategy.

    Despite the fact that he has so many successful books to his name, Henry Mintzberg is suprisingly wide and creative in his use of other forms of content, such as video, in his mission to make complex ideas accessible. I particularly love the 'Irene question': what can YOU do to drive social change - within your personal life, community, business, government, even on a global scale? It’s a profound inquiry that challenges us to consider our own role in shaping a better world.

    This conversation felt like an uplifting, enlightening, mind-expanding gift: I hope you feel that way too.

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    38 mins
  • Episode 414 - CEO Secrets with Dougal Shaw
    May 27 2024

    Journalism is changing, which means journalists have to change too. And a great example of this is the way that BBC reporter Dougal Shaw has reinvented his own role from pure video journalism, transforming what started as corridor conversations with business leaders who happened to be visiting the BBC into a high-profile series that runs on rolling news channels, on social media, in radio and podcast formats, and now as a book.

    It's a story of intrapreneurship, which is fitting for a series that draws out lessons in both entrepreneurship and corporate leadership from visionary leaders who are often willing to be more vulnerable away from the finance and figures that are the focus of their more traditional BBC interviews. From the power of storytelling to the psychology of interviewing, there's lots of great stuff here for business book writers, and there's pure gold from Dougal's own experience of breaking down the book into writable parts and discovering the interconnections and patterns in the material.

    Not only CEO secrets, but journalistic and writing secrets too. You're welcome.

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    39 mins
  • Episode 413 - The Neurodiversity Edge with Maureen Dunne
    May 20 2024

    'This is the moment to embrace authentic neurodiversity inclusion as a core organizational value. It isn't the whole solution to anything, but it is part of the solution to nearly everything.'

    As we hurtle towards the workplace of the future, where human and machine intelligence will interplay in ways we can't yet fully imagine, one thing is clear: standard modes of thinking are becoming less valuable to organizations as algorithms become ever more efficient at replicating them. Nonlinear thinking, hyper focus, intuitive leaps and the ability to tolerate social discomfort and resist groupthink - attributes that have until now been under-valued and under-employed - will become more valuable as complements to AI. And that means that neurodivergent people will become ever more valuable within organizations.

    That's the argument of Dr Maureen Dunne, cognitive scientist, neurodiversity expert and member of the neurodiversity community herself, and it's also the topic of her new book. As well as making this case, she also shares her own neurodivergent approach to writing: an interdisciplinary, visuospatial 'conceptual synaethesia'.

    A rich and extraordinary conversation, at every level.

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    33 mins

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