Larry Levine is a passionate advocate for authenticity in sales. With more than 30 years in B2B tech sales, Larry shares how his early struggles selling copiers led to a revelation: authentic, client-centred relationships build lasting success.

Instead of mimicking others, he asked customers what they valued – and built his career by doing the opposite of typical sales reps. Larry says that real sales success happens after the deal, through meaningful value, trust, and consistent, caring follow-up.

He warns against transactional mindsets, encourages heart-centred leadership, and believes soft skills drive hard dollars. Larry’s message is clear: in a post-trust world, the most powerful sales tool isn’t AI or slick talk – it’s the genuine human heart.

Takeaways

• Building trust starts with putting the customer first, not the product.
• Long-term relationships grow from post-sale actions, not just closing deals.
• Empty suits focus on transactions; professionals focus on people.
• Soft skills are the real drivers of revenue and loyalty.
• Customers sense sincerity – make it about them, not you.
• Discipline in follow-up builds credibility and deepens trust.
• Sales success stems from curiosity, empathy, and consistency.
• Genuine relationships create repeat business and lasting impact.
• AI can assist, but it can’t replace the human heart.

Follow Larry Levine
https://sellingfromtheheart.net/
https://www.sellingfromtheheartpodcast.com/
https://culturefromtheheart.com/

Books on this episode
Selling from the Heart by Larry Levine https://amzn.to/41pgg3I
Selling in a Post Trust World by Larry Levine https://amzn.to/434p7c5
Business of Honor by Bob Hasson https://amzn.to/4c0wUKA

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/

Books – Learn more about our books https://evolutionpartners.com.au/books/

Made to Thrive: The practical, prescriptive guide on how to be a great CEO

Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.

Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

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on https://twitter.com/Evolution_Perth

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Award-winning speaker and author Joey Coleman returns with his strategic roadmap to attract, retain, and inspire employees – from first impression to lifelong advocacy. His eight phases of employee experience map the full journey an employee takes with an organisation, from considering a role to becoming a loyal champion of the brand.

Each phase – beginning with the letter “A” to represent the gold standard in employee engagement – highlights a critical moment to engage, support, and build trust with employees, ensuring they feel valued and empowered every step of the way.

Takeaways

• Employee experience begins long before the first official day on the job.
• The job offer phase is a two-way commitment, not a transaction.
• New hire doubt is common – proactive communication helps ease their uncertainty fast.
• Design a first day that excites, reassures, and builds immediate connection.
• Acclimation requires time, clarity, and ongoing support to build real confidence.
• Loyal employees deserve attention and appreciation to remain fully engaged long-term.
• Advocacy only happens when employees feel valued, trusted, and deeply connected.
• Promotions are transitions – re-onboarding is essential to set them up for success.
• Small, thoughtful actions build loyalty more than grand gestures ever will.

Follow Joey Coleman
https://joeycoleman.com/

Joey Coleman's books
Never Lose a Customer Again https://amzn.to/4gMCktZ
Never Lose an Employee Again https://amzn.to/3VzFPeO

Books Joey recommends:
All In: How Great Leaders Build Unstoppable Teams By Mike Michalowicz https://amzn.to/42oQVG6
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins https://amzn.to/4lscbUo

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth

Enjoying the show? Leave a review

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.

Bestselling author and renowned speaker Joey Coleman returns to The Evolution Podcast to shares his thoughts on how the first 100 days can make or break employee retention and engagement. Joey explores the critical connection between onboarding, employee engagement, and long-term retention.

Drawing on global research and real-world examples, Joey makes a compelling case for why businesses must rethink how they welcome and support new hires.

He also reflects on the impact of a recent three-month sabbatical and what it taught him about rest, leadership, and workplace culture.

Takeaways

• Great onboarding boosts retention, engagement, and long-term employee satisfaction.
• The first 100 days are critical for shaping employee experience and loyalty.
• Employees mirror leaders – if you never take time off, they won’t either.
• Strong workplace culture starts with showing genuine care beyond the 9-to-5.
• Even small, thoughtful gestures can create memorable employee experiences from day one.
• Unlimited vacation policies fail unless culturally supported and actively encouraged by leadership.
• Most companies underestimate the financial cost of losing and replacing employees.
• Treat employees like people, not just resources, and performance will follow.

Follow Joey Coleman
https://joeycoleman.com/

Joey Coleman's books
Never Lose a Customer Again https://amzn.to/4gMCktZ
Never Lose an Employee Again https://amzn.to/3VzFPeO

Listen to Joey on a previous episode of The Evolution Partners:
E33 | Never Lose A Customer Again with Joey Coleman
https://omny.fm/shows/the-evolution-partners/never-lose-a-customer-again-with-joey-coleman

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth

Enjoying the show? Leave a review

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.