E48 | Selling with authenticity and integrity with Larry Levine cover art

E48 | Selling with authenticity and integrity with Larry Levine

E48 | Selling with authenticity and integrity with Larry Levine

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Larry Levine is a passionate advocate for authenticity in sales. With more than 30 years in B2B tech sales, Larry shares how his early struggles selling copiers led to a revelation: authentic, client-centred relationships build lasting success.

Instead of mimicking others, he asked customers what they valued – and built his career by doing the opposite of typical sales reps. Larry says that real sales success happens after the deal, through meaningful value, trust, and consistent, caring follow-up.

He warns against transactional mindsets, encourages heart-centred leadership, and believes soft skills drive hard dollars. Larry’s message is clear: in a post-trust world, the most powerful sales tool isn’t AI or slick talk – it’s the genuine human heart.

Takeaways

  • Building trust starts with putting the customer first, not the product.
  • Long-term relationships grow from post-sale actions, not just closing deals.
  • Empty suits focus on transactions; professionals focus on people.
  • Soft skills are the real drivers of revenue and loyalty.
  • Customers sense sincerity – make it about them, not you.
  • Discipline in follow-up builds credibility and deepens trust.
  • Sales success stems from curiosity, empathy, and consistency.
  • Genuine relationships create repeat business and lasting impact.
  • AI can assist, but it can’t replace the human heart.

Follow Larry Levine
https://sellingfromtheheart.net/
https://www.sellingfromtheheartpodcast.com/
https://culturefromtheheart.com/

Books on this episode
Selling from the Heart by Larry Levine https://amzn.to/41pgg3I
Selling in a Post Trust World by Larry Levine https://amzn.to/434p7c5
Business of Honor by Bob Hasson https://amzn.to/4c0wUKA

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

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Books – Learn more about our books https://evolutionpartners.com.au/books/

Made to Thrive: The practical, prescriptive guide on how to be a great CEO

Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.

Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

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