Navigate the murky waters of mortgage trigger leads with us as mortgage expert Benjamin Sutton returns to shed light on how these controversial practices are changing the landscape for consumers and lenders alike. From the aggressive selling of consumer data by credit bureaus to the resulting onslaught of marketing that borrowers face, we tackle the pressing need for transparency and the push for legislative reform. Benjamin offers a decade's worth of industry insights, revealing the erosion of trust and the strategies professionals like us employ to shield our clients from unwanted solicitations.

Amidst the industry shakeups, we discuss the appointment of Jonathan Haddad as CEO of AIME and the ethical questions surrounding his company's engagement with trigger leads. Our conversation extends to the influence of builders' lenders in the home construction market, uncovering potential conflicts of interest and the importance of client education in financing options. We navigate the ethical maze of trigger leads and share personal anecdotes that highlight the significance of maintaining integrity in the mortgage process.

Cap off the episode with a critical look at the incentives and transparency—or lack thereof—in home buying, particularly within the new construction sector. We dissect the tactics used by builders to control market values and the ramifications for buyers who may be lured by seemingly attractive deals from in-house lenders. Sharing stories from the front lines, we underscore the complexities of this dynamic and why educating our buyers is more crucial than ever in making informed decisions in today's real estate market. Join us for a compelling exploration into the forces shaping the mortgage industry and the quest for a more ethical and consumer-friendly approach.

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Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.