• The Emotional Currency of the Anti-Mask Movement

  • Sep 29 2021
  • Length: 8 mins
  • Podcast
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The Emotional Currency of the Anti-Mask Movement

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  • Summary

  • In this episode of the Brand Edge Podcast, Wayne Roberts looks at the rise of the Anti-vax/Anti-mask movement thru the lens of the brand community. The rationalizations that they use today are the same as someone who buys a superfast car in the midst of climate change. People don't buy anything ... They buy in
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