In today’s episode, I’m breaking down why workshops work so well and why they’re often the conversion event no one realises they’re missing!

In This Episode You'll Learn:

• Why workshops outperform almost every other conversion event (even if you’re early in business)
• The psychology behind why they build trust faster than funnels
• The difference between running a class and running a conversion event
• How workshops help you grow your list, validate your offers, and strengthen your messaging - all at once
• What to say after your workshop to turn interest into actual sales
• Why workshops will be one of the smartest strategies heading into 2026

If you’ve ever wondered why your freebie isn’t converting… why your launches feel heavy… or why people aren’t taking the next step with you - this episode will change the way you think about visibility and sales.

Workshops are simple.
They’re intimate.
They’re wildly effective.
And it might just be the move your business has been waiting for.

Ready to grow your business without social media or burnout?

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Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

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The Empress Mastermind - $1,000 off + December free

Black-and-white honesty time: staying in a coaching container you’ve outgrown isn’t loyalty - it’s fear wearing a responsible mask. In this episode, we’re talking about the uncomfortable, liberating truth behind loyalty, integrity, and choosing rooms that actually grow the future version of you.

If you’ve been feeling the whisper that it’s time for something different, this is your permission slip.

What You’ll Learn in This Episode:

• The difference between loyalty and self-abandonment
• Why women stay in containers long after the growth stops
• How the sunken cost fallacy keeps you stuck
• Signs you’ve outgrown a coach, room, or program
• How to choose support aligned with your next-level self

Mentioned in this episode:
The Empress Mastermind - $1,000 off + December free

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by Madelyn Furlong, a marketing strategist and ShowIt website designer who helps service providers grow through smarter messaging, intentional client experience, and websites that actually convert.

With 8+ years in digital marketing, Madelyn has seen it all - and she’s here to share the simple shifts that turn “happy clients” into raving fans.

What You’ll Learn in This Episode:

• How to create memorable client experiences (even if you’re not a “hospitality” person)
• The underrated power of personalisation in a noisy online world
• Small systems that make your clients feel seen, supported, and valued
• Why going the extra mile doesn’t have to mean more work

Guest Spotlight: Madelyn Furlong

Madelyn Furlong is a marketing strategist and ShowIt website designer who helps service providers grow with clear messaging, intentional strategy, and high-converting websites. With 8+ years in digital marketing, she’s known for simplifying marketing, building trust through strong foundations, and creating websites that quietly do the heavy lifting.

Links & Resources:

• Madelyn's website: https://madelynvictoriaco.com (the content kit resource can be found 1/2 down the homepage)

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today, we’re talking all about planning ahead - because let’s face it, the end of the year has a way of sneaking up on us, and before we know it, January is here. That’s why this is the perfect time to hit pause, reflect, and map out a strategy that actually feels good for 2026.

In this episode, discover:

• Life First, Business Second: Learn to map out personal priorities first, ensuring your business supports your lifestyle rather than the other way around.
• Leveraging Data & Reflections for Better Decisions: Understand how to use data from 2025 to inform your strategies and set goals.
• Crafting Revenue Goals with Flexibility: Set income targets without feeling locked in, leaving room for new opportunities and inspiration.
• Sync Your Life & Business Calendar: Find out how aligning your calendar with personal events and business goals prevents burnout and keeps motivation high.

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

[If you want to book a Business Breakthrough Audit with me - click here]

In this episode, I’m pulling back the curtain on why smaller, more personal offers are often the ones that create the biggest transformations and what that means for the future of how we lead, sell, and serve.

We’ll talk about:

• Why clarity often beats complexity (and what “big programs” tend to miss)
• How intimacy and attention create real transformation, not just more information
• What these $44 audits have taught me about leadership, generosity, and depth
• Why sometimes the simplest offer you create ends up being your most powerful one

If you’ve been overcomplicating your business, chasing “bigger,” or feeling pressure to package everything perfectly - this episode is going to feel like a breath of honesty.

Because sometimes, less really does create more!

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

→ Join my next Empire Mixer here: https://calendly.com/kyliekelly/the-empire-mixer-networking-call

Most business owners are chasing more - more followers, more subscribers, more automation. But after hosting a private networking mixer just for my email list (no ads, no socials, no funnels)… I was reminded that the future of email marketing isn’t about more.

It’s about real connection - the kind that happens when women come together, drop the “pitch,” and genuinely see each other. In this episode, I’m sharing what that event taught me about growth, intimacy, and why smaller, braver rooms are creating bigger results than ever before.

What You’ll Learn in This Episode:

• Why “bigger list = better business” is one of the biggest lies in online marketing
• What actually happened when I brought my list together in a real, connected space
• How to turn your email list into a living, breathing community (not just a broadcast list)
• Practical ways to deepen connection and increase conversions, without chasing more leads

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Today I’m joined by Laura Kendrick, the copywriter and strategic partner high-performing founders call when their business is thriving - but their systems (and website) have stopped keeping up.

In this episode, we dive into how to make your website actually do the talking for you. From crafting copy that converts to removing friction in your buyer’s journey, Laura shares how to create a site that works while you sleep.

If you’ve ever wondered why your website feels legit but doesn’t sell, this episode is your roadmap to fixing it.

What You’ll Learn in This Episode:

• The biggest mistakes business owners make with their website copy
• Why your homepage should be designed for cold audiences (and what to say above the fold)
• The difference between clever copy and clear copy - and why clarity always converts
• How to remove friction from your sales pages and make it easy for people to buy
• What your website should do differently when you have multiple offers

Guest Spotlight: Laura Kendrick

Laura Kendrick is the copywriter and strategic partner behind Cheeky Copy Co. She helps high-performing founders elevate their copy and conversions through thoughtful UX strategy and messaging clarity. She’s also the creator of the Clarity Compass, a tool to help you uncover the messaging gaps keeping your website from converting.

🎧 Learn more or grab your Clarity Compass here: https://www.cheekycopy.co/clarity-compass

Links & Resources:

• Laura’s website: https://www.cheekycopy.co/
• Get the Clarity Compass free resource: cheekycopy.co/clarity-compass

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.

In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.

What You’ll Learn in This Episode:

• Why discounting isn’t the shortcut you think it is
• The three real reasons your Black Friday sale isn’t converting
• How to know if you have a volume or messaging problem
• The 3 ways to approach Black Friday: Lead, Nurture, or Sell

Mentioned in this episode:

• My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]
• Black Friday Toolkit - $37

Ready to grow your business without social media or burnout?

NEED CLARITY FAST?
Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now.
⚡️ $44 - Book here

p.s - Loving the show?
Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!