In this throwback episode, Teri Lynn from Triumph Motorcycles America (now with Troy Lee Designs) shares lessons every dealer can use to improve customer experience and grow ridership.

We cover:

• Why great merchandising and inventory turnover matter more than you think

• Common in-store mistakes that cost sales (and how to fix them)

• Triumph’s training and support strategies for dealers

• The growing role of women, families, and e-bikes in the powersports market

  
  

• Whether you’re a dealer principal, GM, or part of the sales and service team, this episode is packed with practical takeaways for building stronger customer connections and securing your dealership’s future.

  Connect with Teri: https://www.linkedin.com/in/terillynn/

  Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠

  Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠

  Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect With Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠

  Sponsor: ⁠https://dealers.motohunt.com⁠

John joins the show to share the systems and leadership practices that make his dealership stand out.

From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success.

We talk about the risks he’s taken, how his team adapts to challenges, and why relentless improvement keeps Wilkins Harley-Davidson profitable year after year.

If you’re managing a dealership, this is a must-listen conversation packed with actionable insights.

We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.

Connect with John: https://www.linkedin.com/in/john-lyon-4552139/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports.

We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead.

From mobile service and same-day delivery to unified commerce strategies that connect OEMs and dealers, Jared shares real-world examples and actionable steps for thriving in the next decade.

Connect with Jared: https://www.linkedin.com/in/jaredburt/

Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠

Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠

Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠

Connect with our Host: ⁠https://linkedin.com/in/jacob-b-berry ⁠

Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠

Sponsor: ⁠https://dealers.motohunt.com⁠