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In this episode, I share something most practitioners never admit out loud: I almost walked away from my practice. Not once, not twice, but enough times that I stopped counting.

This isn’t just a story about burnout—it’s about the deeper identity crisis that hits when you realize being a good practitioner isn’t enough to keep a business running. It’s about the exhausting split between “the work” and “the business,” and the false story that those two roles are fundamentally at odds.

We’ll talk about:

• The unspoken pressure to be two different people
• Why sending invoices or raising your rates feels so uncomfortable
• The quiet belief that you’re just not cut out for business
• And what shifts when you stop seeing business and care as opposites

If you’ve ever felt like you had to choose between being good at healing or good at business—or like you’re constantly failing at both—this one’s for you.

Mentioned in this episode:

• Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account (my current booking system—and a lifesaver)

Connect with me:

If this landed, let me know. I read and respond to every message.

Reply to the newsletter or email me at jess@aimonline.com.

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Feeling off, even when everything looks good on paper? In this episode, I share the story of how I lost sight of my “why” — again — and what a muddy walk with my dog Benny helped me remember. If you’ve been feeling restless, burned out, or just a little hollow in your work, you’re not alone. I talk about how AIM started, what almost derailed it, and the difference between a mission and a deeper purpose. Tune in for an honest look at alignment, burnout, and how some of our biggest realizations come not from doing more, but from slowing way down. Whether you're a practitioner, educator, or just someone trying to stay connected to what really matters — this one's for you.

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Burnout doesn’t always look like collapse. Sometimes, it looks like quiet success — full client load, solid reputation, and a nagging sense that something essential is missing.

In this episode, Dr. Jess shares the unfiltered story of how he lost touch with the reason he became a practitioner in the first place. What started with two Zen monks on a hitchhiking trip turned into a career that checked every box… except the ones that actually mattered. If you’ve ever found yourself saying yes to every opportunity without checking whether it still fits your life — this one’s for you.

You’ll hear how subtle misalignments (even when things are “going well”) can slowly drain your energy and disconnect you from your purpose. And more importantly, how to begin the awkward, honest process of course-correcting — before the burnout fully sets in.

If your original ‘why’ has started to fade, or you’re wondering whether it still applies at all — tune in. Sometimes your why changes. That doesn’t mean you’re lost. It means you’re evolving.

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https://aimonline.com/newsletter

Ever feel like you’re making it all up as you go? Like everyone else must have some secret playbook you missed?

Spoiler alert: they don’t. And you’re not alone.

In this episode, Dr. Jess Reynolds shares the surprising, soul-filling insights he walked away with after attending a software retreat (yes, really). What started as a tech-focused event turned into a series of raw, honest conversations with wildly successful practitioners—who all admitted to feeling just as lost as you probably do some days.

We talk about:

• The real reason success doesn’t equal certainty
• What seasoned practitioners quietly admit behind closed doors
• Why feeling like you have no idea what you’re doing might mean you’re doing just fine

If you’ve ever felt like the only one winging it, this episode will feel like a warm exhale. No buzzwords. No guru-speak. Just a human moment to remind you that building a meaningful practice is messy—and that’s okay.

Tune in, breathe out, and maybe forward this to a colleague who could use the reminder too.

And if you’re curious about the software that sparked it all, check the show notes for a free month of Jane. It’s honestly one of the most thoughtful platforms out there.

Try Jane EMR - Get a 1 month grace period on your new Jane Account

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https://aimonline.com/newsletter

Ever wonder what it really looks like to build a wellness business without burning out or selling your soul?

If you’re a wellness practitioner tired of cookie-cutter business advice and craving a way to grow that actually honors your values, this episode pulls back the curtain on the messy, honest journey of creating something different—from the ground up.

• Discover why conventional business wisdom often misses the mark for heart-centered practitioners.
• Hear the early stages of building a course designed for us, by us—with insights from real-world mentors.
• Feel less alone in the ups, downs, and everything-in-between of trying to build something that truly matters.

Tune in now for a refreshingly unfiltered look at building a values-led wellness business—and maybe find a little more clarity (and camaraderie) along the way.

Are More Certifications Holding You Back? The Surprising Truth for Massage Therapists

What if the key to building a thriving massage therapy practice isn’t about learning more techniques—but about something deeper you’ve been overlooking?

If you’ve been caught in the cycle of collecting certifications, thinking the next one will finally be the game-changer for your career, you’re not alone. Many massage therapists believe that mastering more techniques will attract more clients, prevent burnout, and create success. But in reality, the most successful practitioners focus on something else entirely—something that leads to client trust, financial stability, and long-term fulfillment.

In this episode, we uncover:

• Why accumulating more certifications isn’t the secret to client retention or business growth.
• The deeper skills that truly create a thriving practice—beyond just hands-on techniques.
• A new approach to professional and personal growth that leads to real fulfillment and success.

If you’re ready to stop chasing the next certification and start transforming your practice from the inside out, tune in now!

🐦 SOCIAL STUFF:

Website ➔ https://jessevreynols.com

Instagram ➔ https://instagram.com/drjessreynolds

YouTube ➔ https://www.youtube.com/@ConsciousPractitioner

Email ➔ jess@aimonline.com

⏱ TIMESTAMPS:

00:00 Introduction: Challenging Common Beliefs

01:27 The Myth of Certifications

02:30 Foundational Techniques vs. Deeper Skills

04:49 The Importance of Client Connection

07:51 Key Takeaways for Practitioners

08:38 Conclusion and Next Steps

For massage therapists and wellness practitioners seeking to get unstuck through purpose-driven inner work, this episode explores how wellness professionals can use self-awareness and mind-body connection to overcome burnout, create work-life balance in their wellness business, and build a conscious, holistic healers practice that serves both their wellness center clients and themselves.

If you’ve ever felt emotionally numb with clients—like you’re just going through the motions—it might not be burnout. It might be something deeper.

Many massage therapists and wellness practitioners assume exhaustion is purely physical or due to overwork. But what if the real reason you feel disconnected in your sessions has more to do with your unprocessed emotions than your workload? Compassion fatigue is often mistaken for burnout, but understanding the difference is essential for preventing long-term depletion and rediscovering fulfillment in your practice.

In this episode, you’ll discover:

• The key difference between burnout and compassion fatigue—and why it matters.
• How your unprocessed emotions could be blocking your ability to connect with clients.
• A simple practice to help you rebuild emotional presence and transform numbness into deeper connection.

If you’re ready to understand the hidden dynamics behind your exhaustion and reclaim your ability to care without burnout, listen to the full episode now.

🐦 SOCIAL STUFF:

Website ➔ https://jessevreynols.com

Instagram ➔ https://instagram.com/drjessreynolds

YouTube ➔ https://www.youtube.com/@ConsciousPractitioner

Email ➔ jess@aimonline.com

⏱ TIMESTAMPS:

00:00 Introduction to Burnout vs. Compassion Fatigue

01:03 Recognizing Emotional Numbness

03:12 Understanding Compassion Fatigue

05:54 The Resonance Effect

08:09 Mapping Your Reactions

10:45 Personal Story: Overcoming Injury

14:43 Actionable Steps for Practitioners

16:35 Key Insights and Conclusion

For massage therapists and wellness practitioners seeking to get unstuck through purpose-driven inner work, this episode explores how wellness professionals can use self-awareness and mind-body connection to overcome burnout, create work-life balance in their wellness business, and build a conscious, holistic healers practice that serves both their wellness center clients and themselves.

Are you passionate about your work but constantly drained?

Burnout is one of the biggest threats to massage therapists—especially those who love what they do. When your drive to help others leads to overworking, poor boundaries, and emotional exhaustion, your passion can quickly turn into frustration.

In this episode, Dr. Jaime G. Raygoza joins us to unpack the hidden causes of burnout and how massage therapists can maintain balance without sacrificing their impact. We explore why high-achievers are especially prone to burnout, how emotional regulation plays a crucial role in sustainable success, and the practical shifts that can help you create a thriving practice without running yourself into the ground.

What You’ll Learn in This Episode:

The real reason burnout is so common among massage therapists—and why self-care alone isn’t enough to fix it

• How to set and enforce boundaries without feeling guilty or unprofessional
• The role of emotional regulation in preventing burnout and increasing fulfillment
• Why building systems for balance is more effective than relying on willpower
• Practical steps you can take today to break the burnout cycle and create a sustainable practice

If you’ve been feeling exhausted, overwhelmed, or disconnected from your work, this episode will give you the insights and tools to turn things around.

Listen now to reclaim your energy, passion, and purpose as a massage therapist.

🔗 GET IN TOUCH WITH Dr. Jamie:

Webpage ➔ https://www.rainbowcareercoaching.com

Email ➔ jgraygoza@rainbowcareercoaching.com

Instagram ➔ https://www.instagram.com/rainbowcareercoaching

Facebook ➔ https://www.facebook.com/profile.php?id=100089604794211

YouTube ➔ https://www.youtube.com/@rainbowcareercoaching

LinkedIn ➔ https://www.linkedin.com/in/jaime-gabriel-raygoza/

🐦 SOCIAL STUFF:

Website ➔ https://jessevreynols.com

Instagram ➔ https://instagram.com/drjessreynolds

YouTube ➔ https://www.youtube.com/@ConsciousPractitioner

Email ➔ jess@aimonline.com

⏱ TIMESTAMPS:

00:00 Introduction and Excitement for the Conversation

00:29 Defining Burnout

02:07 Causes and Symptoms of Burnout

03:45 Setting Boundaries to Prevent Burnout

05:12 Effective Communication and Assertiveness

14:21 Personal Story of Overcoming Burnout

18:13 Helping Others Avoid Burnout

24:11 The Importance of Decompression

26:47 Physical Activity and Mental Stress

27:30 Grounding Techniques for Relaxation

28:27 Understanding Resilience

31:43 Motivational Interviewing

32:30 Case Study: Addressing Employee Burnout

35:55 Balancing Empathy and Leadership

44:52 The Importance of Seeking Help

46:27 Personal Insights and ADHD

52:12 The Value of Collaboration

53:20 Final Thoughts and Gratitude

For massage therapists and wellness practitioners seeking to get unstuck through purpose-driven inner work, this episode explores how wellness professionals can use self-awareness and mind-body connection to overcome burnout, create work-life balance in their wellness business, and build a conscious, holistic healers practice that serves both their wellness center clients and themselves.