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In this episode, I share something most practitioners never admit out loud: I almost walked away from my practice. Not once, not twice, but enough times that I stopped counting.

This isn’t just a story about burnout—it’s about the deeper identity crisis that hits when you realize being a good practitioner isn’t enough to keep a business running. It’s about the exhausting split between “the work” and “the business,” and the false story that those two roles are fundamentally at odds.

We’ll talk about:

• The unspoken pressure to be two different people
• Why sending invoices or raising your rates feels so uncomfortable
• The quiet belief that you’re just not cut out for business
• And what shifts when you stop seeing business and care as opposites

If you’ve ever felt like you had to choose between being good at healing or good at business—or like you’re constantly failing at both—this one’s for you.

Mentioned in this episode:

• Try Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account (my current booking system—and a lifesaver)

Connect with me:

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Reply to the newsletter or email me at jess@aimonline.com.

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Feeling off, even when everything looks good on paper? In this episode, I share the story of how I lost sight of my “why” — again — and what a muddy walk with my dog Benny helped me remember. If you’ve been feeling restless, burned out, or just a little hollow in your work, you’re not alone. I talk about how AIM started, what almost derailed it, and the difference between a mission and a deeper purpose. Tune in for an honest look at alignment, burnout, and how some of our biggest realizations come not from doing more, but from slowing way down. Whether you're a practitioner, educator, or just someone trying to stay connected to what really matters — this one's for you.

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Burnout doesn’t always look like collapse. Sometimes, it looks like quiet success — full client load, solid reputation, and a nagging sense that something essential is missing.

In this episode, Dr. Jess shares the unfiltered story of how he lost touch with the reason he became a practitioner in the first place. What started with two Zen monks on a hitchhiking trip turned into a career that checked every box… except the ones that actually mattered. If you’ve ever found yourself saying yes to every opportunity without checking whether it still fits your life — this one’s for you.

You’ll hear how subtle misalignments (even when things are “going well”) can slowly drain your energy and disconnect you from your purpose. And more importantly, how to begin the awkward, honest process of course-correcting — before the burnout fully sets in.

If your original ‘why’ has started to fade, or you’re wondering whether it still applies at all — tune in. Sometimes your why changes. That doesn’t mean you’re lost. It means you’re evolving.