Sue Heilbronner, serial entrepreneur and conscious leadership executive coach, believes the strongest businesses are built when sales feel less like chasing and more like alignment. Joining Sarah Lockwood in this episode, she introduces the idea of “passionate ambivalence,” a values-based sales mindset that pairs genuine enthusiasm for your work with the ability to detach from any single outcome.

How do you recognize when a client is the right fit? Sue points to conscious client qualification as the key. By asking clear, sometimes disqualifying questions, you invite the kind of honesty that builds trust from the very start. She also shares her perspective on pricing strategy, reminding entrepreneurs that protecting your time and holding your value are essential parts of sustainable growth.

This episode invites you to reflect on your own sales mindset. Are you creating relationships rooted in clarity and confidence, or relying on pressure and persuasion? What would shift if you treated sales as a mutual process instead of a one-sided pitch?

Episode Breakdown:

00:00 Radical Mindset Shift in Sales

02:07 Passionate Ambivalence Explained

04:15 Contrarian Sales Mindset vs. Traditional Selling

06:04 Never Ask for the Sale: Practical Examples

10:12 Startup Fundraising and Playing Small

15:08 Pricing Strategy and Early Sales Lessons

19:22 Fit Calls and Client Qualification

27:08 Overcoming Limiting Beliefs in Sales

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Philanthropy can change the way we think about business when it’s treated as part of the culture rather than an afterthought. How does a company grow stronger when it gives back to the community that supports it? And how can service outside of work shape the kind of leader someone becomes?

Sarah Lockwood talks with Brianna Borin, Chief Operating Officer of Snooze A.M. Eatery, about the lessons she has learned from nearly two decades of weaving community impact into her work. Brianna shares how Snooze’s early days of volunteering at the Denver Rescue Mission set the tone for a company-wide approach that now includes programs like the Changemaker initiative and long-term partnerships with organizations such as Urban Peak. She also reflects on her own leadership development through board service, youth mentorship, and global volunteer experiences that have deepened her sense of personal satisfaction and purpose.

Listeners can learn more about supporting youth experiencing homelessness through Urban Peak’s Urban Nights Kicks & Culture Sneaker Ball at urbanpeak.org/urban-nights. Brianna also recommends Tommy Spaulding’s books, The Heart-Led Leader and The Gift of Influence, which have shaped her vision of philanthropy and leadership. Her story and these resources show how integrating service into business not only builds stronger communities but also creates deeper fulfillment for leaders and their teams.

Episode Breakdown:

00:00 Philanthropy and Service as a Business Value

02:03 Brianna Borin’s Journey with Snooze A.M. Eatery

06:57 Community Impact Through Grassroots Service

08:50 Partnering with Urban Peak to Support Youth

12:44 The Changemaker Program and Local Giving

18:36 Leadership Development Through Philanthropy

28:45 Lessons from the Global Youth Leadership Academy

34:03 Time, Treasures, and Talent as a Service Framework

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Snooze A.M. Eatery

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Connect with Sarah Lockwood:

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Connect with The Conscious Entrepreneur:

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True fulfillment as an entrepreneur often begins the moment you step outside yourself and give back.

Sarah Lockwood shares a personal reflection on her uncle, Ralph Junker, who quietly gave blood every two weeks for nearly twenty years. It was never mentioned at his funeral or in his obituary, yet it may have been the most defining part of his legacy. What does it mean when the most meaningful acts of service in a life are the ones done quietly, without recognition? And how might those same choices shape who we become as leaders?

This episode invites you to look at philanthropy not as a grand gesture but as a steady practice that creates life satisfaction, perspective, and connection. Inward work like meditation and journaling has its place, but service pulls us into the lives of others and reminds us that leadership is rooted in humanity.

Sarah offers a challenge worth sitting with: what if giving back became a rhythm in your life and your business? It doesn’t have to start big. Maybe it’s a volunteer day, matching donations for your team, or simply stepping in when someone in your community needs help. However it looks, those choices ripple outward, shaping stronger leaders, more grounded teams, and a legacy that speaks louder than words.

Connect with Sarah Lockwood:

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Podcast production and show notes provided by HiveCast.fm