• 44: My Full Podcast Setup for The CTO Playbook
    May 19 2025
    Join The CTO Playbook Slack Community to connect with other CTOs!Ever wondered what it really takes to produce a high-quality tech podcast from scratch—while wrangling kids, late nights, and a studio in your basement?In this rare behind-the-scenes solo episode of The CTO Playbook, Adam pulls back the curtain on the exact gear, workflows, and production team that bring each episode to life. You’ll get a candid tour of his setup—from boom mics and soundproofing hacks to lighting rigs, software automation, and the husband-and-wife editing duo who shape the final sound. Whether you're a tech leader curious about content creation, or just a gear nerd wondering how to level up your own audio-video presence, this episode delivers a crisp, tactical walkthrough of what goes into building a professional podcast from the ground up.You’ll Learn:How low-tech soundproofing methods can dramatically boost audio qualityWhy lighting—not camera quality—is the secret weapon for pro-looking videoWhat Adam’s minimalist mic and soundboard setup reveals about smart gear investmentHow in-ear monitors solve a hidden distraction problem in podcastingHow to repurpose MIDI buttons and OBS for seamless video scene controlWhat behind-the-scenes editing reveals about capturing a guest’s true voiceHow a modular, portable gear setup enables studio-quality content on the roadWhy recording late at night might be your best move for consistency and clarityHow to transform a standing desk into a high-performance media stationWhat working with a small production team unlocks in creativity and output qualityTimestamps:[00:00] Introduction[00:25] Purpose of this behind-the-scenes episode[01:27] Who produces the podcast[02:19] Why episodes are recorded at night[03:00] Microphone and audio gear overview[04:00] How the audio is routed and optimized[05:05] Acoustic treatment in the room[06:00] Webcam, monitor, and lighting overview[07:15] Lighting gear and why it's travel-friendly[08:25] Background lighting setup[09:25] Software used to control lighting[10:22] OBS setup and live scene switching[11:45] Using Riverside and production handoff[13:08] Desk setup and standing comfort[14:10] Music used and its personal connection[15:00] Using the setup for coaching callsWant to start a podcast like this one? Book your free podcast planning call here.Resources Mentioned:Shure SM7B Microphone | WebsiteElgato Low Profile Wave Mic Arm | WebsiteSennheiser IE 200 In-Ear Monitors | WebsiteRØDECaster Duo | WebsiteAmaran 100X S | WebsiteAputure Light Dome Mini III | WebsiteKeep It by Justin J. Moore and Mortiz Houwen | Spotify or AppleFind more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.
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    16 mins
  • 43: Lessons in Performance-First Architecture with Veteran CTO, Victor Nicollet
    May 12 2025

    Join The CTO Playbook Slack Community to connect with other CTOs!


    Victor Nicollet is an expert in mechanical sympathy for software, focusing on how software design can better align with the hardware it runs on for smarter, faster systems.


    In this episode, you're going to learn what mechanical sympathy is and why understanding your hardware can massively improve software performance, how to predict when software should be optimized instead of waiting for users to feel pain, why abstraction layers can hurt performance and how to navigate escape hatches when needed, the importance of building broad but shallow systems to keep software fast and manageable, and when it makes sense to build your own tools instead of buying or using existing ones.


    Timestamps:


    [00:00] Introduction

    [02:00] What mechanical sympathy means for software

    [07:00] Building a custom language for supply chain optimization

    [09:00] Real-time analysis and scaling big data

    [11:00] When to optimize before pain shows up

    [13:00] Diagnosing hidden performance issues

    [15:00] How hardware understanding drives smarter software

    [17:00] Fighting abstraction layers to regain speed

    [20:00] Data size matters more than you think

    [23:00] Using smaller memory layouts for faster performance

    [26:00] Lossy compression vs real-time performance needs

    [29:00] Structuring broad but shallow systems

    [31:00] Using optimized black boxes the right way

    [34:00] Where glue code bottlenecks appear

    [37:00] Build vs buy decisions based on real needs

    [39:00] Why Lokad had to create its own data format

    [41:00] Storing petabytes for supply chain forecasting

    [44:00] Summarizing the 7-step optimization strategy


    Resources Mentioned:


    Lokad | Website


    If you want to learn more from Victor, follow him on LinkedIn.


    Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.

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    47 mins
  • 42: 9 Principles for Leading in a World of Citizen Developers
    May 5 2025

    Join The CTO Playbook Slack Community to connect with other CTOs!


    In this episode, you'll learn how the rise of citizen builders is reshaping software creation, why leadership now demands alignment over control, how to measure real impact across teams, and what it takes to scale safely in a world of AI-assisted development.


    Timestamps:


    [00:00] Introduction

    [02:00] Overview of the 4-part structure in this episode

    [02:54] Principle one: everyone can build — but can they build right?

    [04:53] Principle two: redefining junior vs senior in a cross-functional world

    [05:38] What growth actually looks like beyond technical skill

    [06:20] Principle three: abstraction saves time, understanding prevents disaster

    [07:08] AI tools vs foundational knowledge

    [07:47] Why elite builders accelerate others

    [08:39] Principle four: direction beats control

    [09:23] Teaching others how to make decisions

    [09:57] Broadcasting context until it feels repetitive

    [10:18] Principle five: organizational design is system design

    [11:03] Avoiding the productivity dip during scaling

    [11:36] Conway’s Law and communication-driven design

    [12:34] Principle six: measure velocity, not busyness

    [14:00] The power of aligned data visibility

    [14:44] Dashboards that trigger strategic pivots

    [15:20] Principle seven: developer experience is now your product

    [16:00] Builders outside engineering — even the CEO

    [16:36] The danger of unchecked shadow IT

    [17:10] What guardrails are you offering citizen builders

    [18:01] Principle eight: outcomes are the new OKRs

    [18:49] Why measuring customer activation changed everything

    [19:26] Shifting priorities when you focus on real outcomes

    [20:00] Principle nine: solve across the organization

    [20:43] Rethinking engineering as a business-wide competency

    [21:08] Empowering non-engineers to solve with software


    Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.

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    24 mins
  • 41: Steel Thread, Event Storming & Target Architectures — Zac Beckman's Guide to Predictable Delivery
    Apr 28 2025

    Join The CTO Playbook Slack Community to connect with other CTOs!


    Zacharias Beckman is a technology leader and creator of the Customer Obsessed Delivery Playbook.


    In this episode, you're going to learn what the Customer Obsessed Delivery Playbook is and why having a checklist is critical for complex software projects, how event storming and steel threads can help prevent costly surprises in software delivery, how Zac used lessons from government projects, cruise lines, and iPhone launches to shape a better approach to technical delivery, why a visual “subway map” model can make software development easier to navigate, and how to keep customer needs front and center throughout an entire project.


    Timestamps:


    [00:00] Introduction

    [01:57] Why software projects need a checklist approach

    [03:04] Mistakes early in Zac’s career that led to building a playbook

    [05:08] The role of structure and guardrails in complex delivery

    [06:04] Creativity versus consistency in engineering playbooks

    [07:45] Giving teams flexibility to experiment

    [09:55] Evolution of the playbook from large companies to startups

    [11:03] How startups and big companies use the playbook differently

    [12:58] How the playbook can uncover process gaps in existing teams

    [16:30] Inspiration behind using a subway map for software delivery

    [18:01] Problems Zac saw in government projects that sparked change

    [19:12] Miscommunication between customers and tech teams

    [20:55] How R&D uncertainty compares to building cars or bridges

    [22:05] How to structure checkpoints and quality gates in delivery

    [23:04] Why event storming is a crucial early exercise

    [24:09] Zac’s first experience with event storming on cruise ships

    [25:40] Why cruise ships are a major software engineering challenge

    [26:40] How event storming reveals hidden complexity

    [27:35] Importance of having business and tech teams in event storming

    [28:01] What a steel thread is and why it matters

    [29:12] Differences between a steel thread and an MVP

    [30:02] Building end-to-end scaffolding before scaling

    [31:05] Real-world example of a steel thread fixing a telco iPhone launch

    [32:33] How Lightbend proved their solution in six weeks

    [33:30] Why building the full system first is a mistake

    [34:02] What a target state architecture is

    [35:10] Why you need an incremental path to a target state

    [36:05] Risks of pulling future features into early development

    [36:58] Why customer needs often change during projects

    [37:40] How to avoid failed big bang product launches

    [38:00] How to keep the customer visible throughout delivery

    [39:05] How event storms connect to engineering artifacts

    [40:20] Avoiding translation errors from customer to code

    [41:00] Testing outputs based on original customer events

    [42:45] The importance of empirically measuring project outcomes

    [43:50] Why teams must create their own processes

    [44:30] How to tie product features to measurable business outcomes


    The best way to connect with Zac is by subscribing to his Substack and reading his Blog.


    Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.

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    46 mins
  • 40: Mastering the Art of Influence: How to Get Executive Buy-In for Your Big Ideas
    Apr 21 2025

    Join The CTO Playbook Slack Community to connect with other CTOs!


    In this episode, you'll learn how to win support for a tough proposal, avoid getting blindsided in meetings, use informal conversations to map your allies and blockers, and turn neutral teammates into advocates.


    Timestamps:


    [00:00] Introduction

    [01:04] A failed pitch story and key lesson

    [02:18] The importance of having a playbook

    [02:55] Why great ideas get shot down

    [03:12] Stage 1: Test the waters

    [04:40] How early insights shape your pitch

    [05:30] Stage 2: Understand the numbers

    [06:00] Identify veto players and the majority needed

    [06:45] Plan around timing and meetings

    [07:30] The power of loud voices in group settings

    [08:10] Stage 3: Strengthen your supporters

    [08:50] Ask for feedback, not support

    [09:30] Involve people by including their suggestions

    [09:50] Win over key skeptics

    [10:20] Turning opponents into advocates

    [10:50] Leverage respected voices in the group

    [11:15] Why being heard matters more than being right

    [11:35] Coaching for executive communication

    [12:10] Why logic often loses to emotion

    [12:50] How storytelling wins the room

    [13:20] Stage 4: Engage the neutrals

    [13:50] Connect your idea to their priorities

    [14:15] Use win-win framing for middle-ground people

    [14:40] Avoid turning neutrals into opponents

    [15:00] Use social proof to tip the balance

    [15:30] Stage 5: Presentation and decision

    [16:20] Call out contributors by name

    [16:45] Make it feel like the next logical step

    [17:00] Keep the decision meeting short and smooth

    [17:45] How to avoid meeting debates and delays

    [18:00] Creating watercooler moments in remote work

    [18:30] How to test ideas before remote meetings

    [19:25] Follow-up strategy after remote conversations


    Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.

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    22 mins
  • 39: Preparing for the Jump From CTO to CEO with Andre Louca
    Apr 14 2025

    Join The CTO Playbook Slack Community to connect with other CTOs!


    Andre Louca is a former CTO who became the CEO of a deep tech startup focused on AI and computer vision.


    In this episode, you'll learn what it takes to move from CTO to CEO, how to set yourself up for success in the new role, what mindset shifts are needed to lead a company, and how to make tough decisions without losing trust.


    Timestamps:


    [00:00] Introduction

    [05:00] Understanding customer needs

    [07:00] Becoming the CTO of Work Analytics

    [09:00] Using cloud computing to accelerate processing times

    [11:00] Corate's IP and technology structure

    [13:00] Becoming the CEO of Corate

    [15:00] Ensuring product readiness before transitioning to CEO

    [17:00] Dealing with role transitions and maintaining approachability

    [19:00] Dealing with surprises and the learning curve of being CEO

    [21:00] Learning from sales and marketing experts

    [23:00] Transitioning skills from CTO to CEO

    [25:00] Setting and achieving continuous goals

    [27:00] Using short-term goals to drive energy and performance

    [29:00] Celebrating milestones with the team

    [31:00] Importance of analyzing decisions analytically

    [33:00] Making difficult decisions with a rational approach

    [35:00] Balancing technical leadership and business leadership

    [37:00] Networking and relationship-building with the board

    [39:00] Gaining trust from non-technical board members

    [41:00] Importance of delivering results and building credibility

    [43:00] Coaching and accepting help from others

    [45:00] Focusing on the business, not just technology


    To learn more from Andre, connect with him on LinkedIn.


    Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.

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    48 mins
  • 38: Why Cultural Transformation Fails (And How CTOs Can Get It Right) with Eric Johannsen
    Apr 7 2025

    Join The CTO Playbook Slack Community to connect with other CTOs!


    Eric Johannsen is an engineering leader, author, and father of triplets who has helped lead multiple startups to successful exits.


    In this episode, you're going to learn what cultural transformation really means and why it matters, how to spot when company culture is blocking progress, how Eric won over skeptics during high-stakes mergers, how he overcame imposter syndrome early in his career, and the single biggest mistake he made during a transformation—plus what he learned from it.


    Timestamps:


    [00:00] Introduction

    [00:55] Finding balance between work and family

    [02:10] What is cultural transformation?

    [02:55] Misalignment between culture and strategic goals

    [04:05] Eric’s early experience with resistance to change

    [05:30] Imposter syndrome during Eric’s first job

    [06:50] Overcoming resistance through communication

    [07:55] Field trips to understand user problems

    [09:20] Improving communication at DOMA Financial

    [10:25] Building trust through consistency and safety

    [12:30] Admitting mistakes and building trust

    [13:35] Developing confidence

    [14:10] Early career mistakes in leadership

    [16:10] Integration of different work cultures

    [17:10] Challenges of post-merger cultural blending

    [19:00] Achieving success through cultural transformation

    [20:05] Creating a culture of empowerment and communication

    [22:15] Importance of humility and listening

    [24:00] Encouraging participation and transparency

    [25:55] Using metrics to show progress

    [27:45] Psychological safety and overcommunication

    [29:55] Managing risk without stifling creativity


    Learn more from Eric on his website and follow him on LinkedIn.


    Eric's Books


    The Gods We Make by Eric Johannsen | Book

    The Gods We Seek by Eric Johannsen | Book

    Ji-min by Eric Johannsen | Book


    Find more from Adam on LinkedIn and YouTube, and check out Adam's CTO coaching company Synova Tech.

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    35 mins
  • 37: Scaling, Strategy & Survival: The CTO Playbook for Large Enterprises with Sarah Greasley
    Mar 31 2025
    Join The CTO Playbook Slack Community to connect with other CTOs!Sarah Greasley is an IBM Distinguished Engineer turned CTO with over 40 years in tech, known for leading large-scale transformation projects at companies like IBM, Direct Line, and AWS.In this episode, you’ll learn how to lead complex tech projects without getting lost in details, make tough calls when short-term goals clash with long-term needs, and understand why managing technical debt is a leadership issue, not just an engineering one. Sarah shares practical ways to align thousands of people, how language, culture, and clarity impact success.Sarah was EMEA Director for Solution Architecture at AWS, leading a 1,300-person team, supporting over 612,000 customers, and driving AI, diversity, and inclusion initiatives. Before that, she was Group CTO at Direct Line Group, delivering tech strategy, architecture, and £100m+ programs, transforming the business for 5 million UK customers and doubling gender diversity in tech. Earlier, Sarah was IBM Technical Director and Distinguished Engineer, creating architectures for major financial services clients.Timestamps:[0:00] Introduction[03:30] Moving from IBM to Direct Line Group[05:10] The importance of purpose in career decisions[06:30] Handling complexity between program goals and enterprise needs[08:00] Leading with alignment in large organizations[09:45] Reading between the lines in communication[10:50] Different meanings of risk in insurance[12:00] Learning to ask better questions instead of having all the answers[13:30] Losing technical expertise and shifting to architectural thinking[15:00] Cloud migration challenges at Direct Line[16:30] Building scalable cloud solutions with performance testing[17:55] Moving away from legacy mainframes[18:50] Lessons from working on ATMs in the 1980s[20:00] Building future leaders and emotional intelligence in teams[21:30] Managing technical debt during high-stakes changes[23:00] Human capital and specialist knowledge in legacy systems[24:20] Aligning org structure with tech for adaptability[25:40] Using analogies to explain technical debt[27:10] The role of allies in building inclusive cultures[28:30] Subtle meeting dynamics and how to navigate them[29:50] Writing inclusive job specs that attract more women[31:10] The importance of visible female role models[32:20] Emotional intelligence as a leadership skill[33:40] Thinking beyond tech: money and the business view[35:00] Learning to let go and trust your team[36:20] Building consensus in large enterprises[37:40] The value of “disagree and commit”[40:40] Structural changes that enable diversity and inclusion[41:45] Leaving IBM after 33 years and embracing change[43:00] First three things to do as a new CTO[44:30] Owning your schedule and not apologizing for itFollow Sarah Greasley on LinkedIn Resources Mentioned:CTO Academy | WebsiteRadical Candor by Kim Scott | Book or AudiobookDisagree & Commit by Justin Kuester | KindleFind more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.
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    49 mins