• Energy, Global Commodities & Growth Strategies with Sean Merassa
    May 2 2024

    Sean Merassa, CEO and Chairman of the International DSM Group, is a seasoned entrepreneur with a wealth of knowledge in the global commodities market. In this episode of the Business Growth Podcast, Jenni White dives into a conversation with Sean, exploring his insights into the ever-evolving world of commodities and the strategies that drive growth in this dynamic industry.

    Sean shares his personal stories, offering valuable lessons and perspectives on navigating the complexities of the global commodities energy market. He delves into the challenges and opportunities that companies face in this competitive landscape, providing listeners with a deeper understanding of the forces that shape the commodities sector. Follow up with Sean on LinkedIn: https://www.linkedin.com/in/idsmgroup/

    Whether you're an entrepreneur, business owner, or simply curious about the global commodities market, this episode is packed with valuable insights and practical strategies that can help you thrive in this ever-changing field.

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    13 mins
  • Mastering Marketing Automation: A Deep Dive into HubSpot with Peter Malick
    Apr 30 2024

    Join us on this episode of the Business Growth Podcast as Jenni White sits down with Peter Malick, the mastermind behind Accelerated Velocity (A.V.). Peter takes us on a journey through his impressive career, from his roots in music to becoming a premiere HubSpot guru.

    Discover the evolution of Accelerated Velocity over its seven-year existence, focusing on marketing technology and automation. Peter shares insights into the transformative power of HubSpot, highlighting its unique approach as an all-in-one platform that stands out in the crowded marketing automation landscape.

    Get a firsthand account of Peter's experience with different platforms and why HubSpot emerged as the standout choice. Learn about the functionalities that set HubSpot apart and how it has played a pivotal role in reshaping Peter's business.


    As a HubSpot evangelist, Peter provides valuable perspectives on the platform's user experience, flexibility, and support, comparing it to other giants in the industry. Gain insights into the cyclical nature of digital marketing and the constant need for marketers to stay flexible and diligent in the ever-changing landscape.


    Looking ahead to 2024, Peter shares his vision for leveraging HubSpot in the dynamic marketing environment. Listen in as he discusses the role of research and development in choosing a marketing automation platform and hints at what the future holds for Accelerated Velocity and its clients. Follow Peter on LinkedIn: https://www.linkedin.com/in/petermalick/


    If you're curious about the world of marketing automation and want to stay ahead in the ever-evolving digital marketing landscape, don't miss this insightful conversation with Peter Malick on mastering HubSpot and navigating the future of marketing technology.

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    15 mins
  • Navigating the SEO Landscape: Insights and Strategies for Business Growth with Brandon Lebowitz
    Apr 30 2024

    Join Jenny White, the host of the Business Growth Podcast, in a captivating conversation with Brandon Lebowitz, CEO, and founder of SEO Optimizers. Delve into Brandon's extensive experience in the digital marketing realm since 2007, where he shares his journey, insights, and success stories of growing his agency. From the evolving landscape of SEO to the impact of AI on search engine optimization, Brandon provides valuable tips for local business optimization.

    Discover how Brandon's expertise has helped various businesses, particularly in the competitive realms of local businesses and eCommerce. Gain insights into his proven strategies, including the importance of content creation, building backlinks, and the nuanced approach needed for niche markets. Uncover the delicate balance between AI tools and the human touch in the SEO realm.

    Whether you're a seasoned entrepreneur or new to the business world, this episode offers a wealth of knowledge on how to navigate the dynamic field of SEO and drive sustainable growth for your business. Don't miss this opportunity to learn from a true expert and enhance your understanding of the ever-changing SEO landscape.

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    17 mins
  • Revolutionizing Wellness: MirafIora's Journey in the CBD Market Online Market
    Apr 28 2024

    Welcome to another episode of the Business Growth Podcast with your host, Jenni White! In today's exciting episode, Jenni sits down with Zach Glassman, the CEO of Miraflora, a cutting-edge CBD e-commerce brand that's making waves in the wellness industry.

    Join the conversation as Zach shares the incredible journey of taking the reins at Miraflora in late 2020 and steering the brand to its current success. Dive into the complexities of navigating regulatory challenges and building a brand that stands out in the crowded CBD market.

    Discover the unique selling proposition that sets Miraflora apart – single-source hemp. Zach emphasizes the importance of transparency and traceability in their products, highlighting the farm's rich history dating back to the 1850s. Miraflora's commitment to quality, with no pesticides used on the farm, brings a new level of trust to the CBD industry.

    Explore Miraflora's diverse product range, including a line of CBD sparkling beverages, which Zach believes adds an innovative twist to the market. The conversation touches on the cultural shift towards wellness and how Miraflora's products are positioned to meet the evolving needs of consumers. Check out their full line of products here: https://miraflora.co/

    Zach shares insights into the challenges of finding the right distribution channels for CBD products, from liquor stores to health food stores and beyond. The discussion also delves into the educational component of introducing CBD to consumers and the gradual shift in perception as people discover its potential benefits.

    The episode unfolds with a fascinating exploration of the intersections between CBD and the social aspects of alcohol consumption. Zach shares how Miraflora's CBD beverages offer a healthier alternative, aiming to reshape the way people unwind and celebrate.

    As the conversation flows, the duo touches on Miraflora's participation in events, sponsorship of races, and engagement with the local community. Zach's vision for Miraflora extends beyond e-commerce, with wholesale distribution and potential expansion into new markets on the horizon.

    Tune in to this enlightening episode packed with valuable insights into the world of CBD, entrepreneurship, and the dynamic landscape of wellness. Whether you're a seasoned entrepreneur or someone curious about the CBD market, Zach Glassman's journey with Miraflora offers a wealth of knowledge and inspiration. Don't miss out on this engaging discussion on revolutionizing wellness in the modern age! Follow Zach on LinkedIn: https://www.linkedin.com/in/zachary-glassmith-7388095b/

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    21 mins
  • Revolutionizing Income: The ATM Depot Model with Noah Wieder
    Apr 27 2024

    Welcome back to the Business Growth Podcast with your host, Jenni White! In this episode, Jenni sits down with Noah Wieder, the President and Founder of the ATM Depot. Prepare to be intrigued as Noah unveils a groundbreaking business model that empowers individuals to take control of their financial destiny and generate income in ways they never thought possible.

    Noah shares insights into the fascinating world of ATMs and how his innovative approach is transforming the industry. Discover the journey that led Noah from a background in marketing and finance to the inception of the ATM Depot, a venture that thrived in the 90s and evolved with the changing landscape, especially during the internet boom.

    As Noah delves into his extensive marketing knowledge, learn about his experience working with a merchant processing company in the 90s and how it paved the way for his exploration into online marketing. Gain valuable insights as Noah discusses his strategic shift from traditional sales teams to an online model, training and hiring Independent ATM Deployers (IADs).

    But that's not all—Noah reveals his recent ventures, including a new and exciting program he's launching. Join the conversation as he shares the secrets to his success, the lessons he learned along the way, and his unique perspective on navigating the evolving business landscape. Learn more about taking control of your own destiny and how to turn a side hustle into some serious cash: https://atmdepot.com/


    Don't miss out on this captivating episode that explores the intersection of finance, marketing, and entrepreneurship. Tune in to discover how Noah Weider and the ATM Depot are revolutionizing income opportunities and empowering individuals on their journey to financial success.

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    18 mins
  • Driving Success: A Journey through Automotive Marketing with Volker Jaeckel
    Apr 26 2024

    Welcome back to another exciting episode of the Business Growth Show, where we connect with entrepreneurs, business owners, and high-level executives to explore best practices for growing businesses across various industries. I'm your host, Jenni White, and today, we have a special guest, Volker Jaeckel, the Head of Marketing for Unstoppable, a rapidly growing automotive group based in Temecula, California.

    In this engaging conversation, Volker shares his incredible journey through the world of digital marketing, from being featured on magazine covers to penning books. Discover how Volker's diverse experiences brought him to the vibrant automotive scene of Southern California, where he now plays a pivotal role in the success of Unstoppable.

    Volker takes us through his transition from Northern California to Southern California, steering marketing efforts for various groups and facing unexpected challenges like the impact of COVID-19 on the automotive industry. Learn how he navigated through uncertainties, seizing opportunities to contribute to the growth of Mercedes-Benz of Temecula, which achieved a remarkable 30% growth during the pandemic.


    Tune in to gain insights into Volker's strategic marketing plans and discover the unique dynamics of the automotive industry during challenging times. Whether you're a marketing enthusiast, business owner, or automotive aficionado, this episode offers a compelling journey through the world of automotive marketing with Volker Jaeckel. Don't miss out on the valuable lessons and stories shared on this episode of the Business Growth Show!

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    20 mins
  • Empowering Latinx Leaders: A Conversation with Frank Carbajal
    Apr 26 2024

    Welcome back to the Business Growth Podcast! In this episode, host Jenni White engages in a compelling conversation with the accomplished Frank Carbajal, a three-time published author and founder of the Silicon Valley Latino Leadership Summit at STM Boat LLC. Join the discussion as Frank shares his inspiring journey, from humble beginnings in El Centro to becoming a driving force in Silicon Valley's leadership landscape.

    Discover the impactful work Frank has done through his books, including "Building the Latino Future" and "Latinx Business Success." Explore the genesis of the Silicon Valley Latino Leadership Summit, a transformative event that connects thought leaders and fosters growth within the Latino community. Follow Frank on LinkedIn: https://www.linkedin.com/in/frank-carbajal-a85621a/

    Jenni and Frank delve into the critical need for unity, mentorship, and executive sponsorship to empower Latinx individuals in pursuing STEM-related careers. Frank emphasizes the importance of education, especially in the field of AI, and shares insights on creating tech hubs to bridge the access gap.

    Don't miss this enlightening episode filled with wisdom, passion, and a vision for a more inclusive and diverse future in Silicon Valley and beyond. Tune in to gain valuable insights and be inspired by Frank Carbajal's commitment to fostering leadership and success within the Latinx community.

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    29 mins
  • Navigating Business Growth Strategies in a Dynamic Digital Landscape with Scott Forshay
    Apr 25 2024

    Welcome to another insightful episode of the Business Growth Podcast! Join your host, Jenni White, as she sits down with Scott Forshay, the founder and CEO of Distinctive ID, a consultancy based in Dana Point, California. In this engaging conversation, Scott shares his unique insights and strategies for reimagining businesses' go-to-market approaches.

    Discover how Distinctive ID, as a one-person consulting operation, navigates the ever-evolving digital landscape to bring value to clients. Scott delves into unexpected ventures, such as pricing optimizations, showcasing how staying open and flexible in consultancy can lead to innovative solutions. Gain valuable insights into Scott's focus on helping digital consultancies and agencies, drawing from his extensive experience with large agencies like IBM Consulting and Deloitte Digital, as well as smaller boutique agencies.

    In this episode, Scott discusses contemporary business development practices and go-to-market strategies, emphasizing the importance of understanding how buyers make decisions in today's challenging economic climate. Learn how Distinctive ID explores partner-based sales models, creating a win-win situation for both clients and service providers.


    Whether you're a business owner, consultant, or marketing enthusiast, this episode offers a wealth of knowledge on adapting to change, implementing effective strategies, and fostering business growth in the digital era. Don't miss out on the valuable insights shared by Scott Forshay on this episode of the Business Growth Podcast! Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottforshay/

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    18 mins