FORDIFY LIVE: The Business Growth Show with Ford Saeks cover art

FORDIFY LIVE: The Business Growth Show with Ford Saeks

FORDIFY LIVE: The Business Growth Show with Ford Saeks

By: Ford Saeks
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 FORDIFY LIVE: The Business Growth Show with Ford Saeks is the go-to podcast for entrepreneurs, franchise leaders, and business executives who want practical strategies to accelerate growth, boost sales, and harness the power of AI innovation. Hosted by Ford Saeks—Hall of Fame keynote speaker, business growth accelerator, and author of Accelerate, AI Mindshift, and AI Alchemy—this podcast delivers real-world insights you can implement immediately. Ford has helped organizations generate over $1 billion in sales, and now he brings those same proven strategies to you. Each episode features in-depth interviews with top CEOs, franchise executives, marketing experts, and AI innovators, giving you actionable takeaways on: Business Growth Strategies: Learn how to scale faster and outperform competitors. Franchise Success: Discover tools to improve local marketing, sales, and franchisee performance. AI in Business: Cut through the hype to uncover practical ways AI can boost productivity, decision-making, and customer engagement—without losing the human touch. Sales & Marketing Mastery: Unlock proven formulas to attract, convert, and retain high-value clients. Leadership & Entrepreneurship: Build stronger teams, adapt to disruption, and lead with confidence. Customer Experience: Create remarkable experiences that drive loyalty, referrals, and repeat business. Whether you're a startup founder, small business owner, franchise operator, or corporate leader, you'll find the insights you need to future-proof your business and achieve measurable results. Tune in each week for FORDIFY LIVE: The Business Growth Show—where bold ideas meet proven strategies, and your next big breakthrough begins.(C) MMXX - MMXXV Economics Marketing Marketing & Sales
Episodes
  • S1Ep266 Employee Benefits Strategy for Smarter Business Growth with Reid Rasmussen

    S1Ep266 Employee Benefits Strategy for Smarter Business Growth with Reid Rasmussen
    Feb 12 2026
    Employee benefits strategy has become one of the most important levers for sustainable business growth. As healthcare costs continue to rise and employees struggle to understand and use their benefits effectively, leaders are being forced to rethink how benefits fit into the larger picture of culture, retention, and performance. The companies getting it right are no longer treating benefits as a necessary expense, but as a strategic advantage. Reid Rasmussen has spent years helping employers navigate this shift. As Co-Founder and CEO of FreshBenies, Reid has built a company focused on cutting benefits costs while removing the confusion that often leaves employees disengaged and frustrated. His work centers on a simple belief: when employees understand and trust their benefits, businesses operate more efficiently and grow stronger. FreshBenies was designed to address the real pain points employers face every day. Rising premiums, higher out-of-pocket expenses, and underutilized benefits have created a system that works against both employers and employees. Reid's approach reframes employee benefits strategy as a tool for empowerment, combining healthcare advocacy, concierge-style navigation, telehealth access, and prescription savings into one streamlined experience. This clarity matters. When employees feel overwhelmed by benefits, they avoid using them or make costly decisions that impact both their health and the company's bottom line. A smarter employee benefits strategy reduces friction, increases utilization, and builds trust between organizations and their teams. That trust becomes a foundation for stronger engagement and long-term retention. Reid's leadership perspective is shaped not only by benefits innovation but also by how he runs his company. FreshBenies has operated as a remote team since 2009, long before remote work became mainstream. That experience has reinforced the importance of values-based leadership, clear communication, and systems that support people regardless of location. For Reid, employee benefits strategy is inseparable from leadership strategy. Ford Saeks brings a complementary lens to the conversation, grounded in business growth and scalability. Having worked with organizations across industries, Ford consistently emphasizes that growth is not driven by tactics alone. It comes from alignment between systems, culture, and leadership. Benefits are often overlooked in that equation, yet they play a critical role in how employees perceive their employer and their own value within the organization. A strong employee benefits strategy also signals something deeper about leadership priorities. It shows that a company is willing to invest in clarity, access, and employee wellbeing rather than defaulting to complexity and cost-shifting. That mindset resonates in today's labor market, where employees are more informed, more mobile, and more selective about where they work. Beyond benefits design, Reid is a passionate advocate for continual learning and leadership development. He believes that companies grow when leaders commit to understanding their people, listening to feedback, and making decisions rooted in shared values. That philosophy shows up not only in how FreshBenies serves employers, but in how the company builds its own internal culture. Employee benefits strategy is no longer a back-office function. It is a front-line growth decision that affects recruitment, retention, productivity, and trust. Businesses that embrace this reality are better positioned to compete, adapt, and scale in an increasingly complex environment. FreshBenies continues to demonstrate how simplifying benefits can create meaningful impact. By reducing confusion and empowering employees, Reid Rasmussen has helped organizations transform benefits from a source of frustration into a driver of smarter business growth. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Reid Rasmussen Reid Rasmussen is the Co-Founder and CEO of FreshBenies, a modern employee benefits platform designed to reduce healthcare costs and eliminate confusion. With a focus on advocacy, telehealth, and prescription savings, Reid helps employers empower employees while strengthening culture and financial performance. He is a values-driven leader, a long-time remote work advocate, and a firm believer that employee benefits strategy should support both people and business growth. Learn more at https://freshbenies.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate more than one billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500 organizations. As President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal customers, expand brand awareness, ...
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    49 mins
  • S1Ep265 Scaling a Service Business with Bryan Clayton

    S1Ep265 Scaling a Service Business with Bryan Clayton
    Feb 5 2026
    Scaling a service business is rarely a straight line, but Bryan Clayton's journey shows that grit, resourcefulness, and a relentless focus on customer value can turn even the most hands-on operation into a national brand. Bryan started with nothing more than a push mower and a desire to make extra cash. That small side hustle became Peachtree Landscaping, a company he grew to over $10 million in annual revenue and 150 employees before successfully exiting. But what came next would challenge every assumption about what it takes to build and scale in today's economy. After selling his first company, Bryan set out to solve a bigger problem: how to connect homeowners with reliable lawn care providers without friction. The result was GreenPal, an online marketplace for lawn care services, often described as the "Uber for lawn care." Built from scratch and funded entirely by its founders, GreenPal now serves over 300,000 users and generates more than $30 million per year. What sets Bryan apart isn't just the outcome — it's how he got there. With no background in tech, he taught himself how to write code and lead product development. He navigated the difficult transition from being a hands-on operator to a tech CEO by focusing on solving one problem really well and building systems that scaled along with it. For entrepreneurs running service-based businesses, Bryan's story challenges the idea that outside capital or a Silicon Valley pedigree are required to scale. His growth was driven by customer obsession, iteration, and long-term thinking. He shares how he leveraged early feedback loops to improve GreenPal's onboarding, optimized the customer experience by focusing on trust and ease of use, and built a company culture designed to attract operators who cared about outcomes, not just outputs. Bryan's background also offers a relatable blueprint for those in more traditional industries. Whether you run a franchise, manage multiple service locations, or are building something from your garage, the principles he shares apply: keep it simple, stay close to the customer, and build something people truly need. What makes his perspective especially relevant today is the rise of AI and automation in small business operations. GreenPal has adopted intelligent workflows and lean tech stacks to reduce friction and scale efficiently. Bryan talks candidly about how small service businesses can incorporate automation to increase profitability, improve customer experience, and create more margin for innovation — even with limited resources. The key takeaway? You don't need to reinvent your business overnight. But you do need to think differently about how it grows. Bryan's path proves that scaling a service business isn't about massive funding rounds or flashy launches. It's about building something useful, one block at a time, and staying committed to continuous improvement. Whether you're starting from scratch or ready to move your operation to the next level, Bryan Clayton's approach offers both inspiration and tactical insight. His success didn't come from shortcuts — it came from solving problems no one else wanted to, and doing it better than anyone else. Watch the full episode on YouTube. Don't miss future episodes. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Bryan Clayton Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. Prior to GreenPal, he built and sold Peachtree Landscaping, growing it from a push mower to a $10M/year business with 150 employees. Today, Bryan helps other entrepreneurs scale service businesses using technology, automation, and a customer-first approach. Learn more at YourGreenPal.com. About Ford Saeks Ford Saeks, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious "Unleash AI for Business Summit," discussing how ChatGPT is revolutionizing operations, marketing & sales, and the customer experience. Learn more at ProfitRichResults.com and watch his show at Fordify.tv.
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    42 mins
  • S1Ep264 Real Estate Strategies for Entrepreneurs with Katie Kim

    S1Ep264 Real Estate Strategies for Entrepreneurs with Katie Kim
    Jan 29 2026
    Real estate strategies for entrepreneurs are no longer reserved for investors or industry insiders. Today, founders and business owners are turning to real estate as a growth vehicle that supports scale, diversification, and long-term stability. Whether it's through commercial redevelopment, creative capital, or public-private partnerships, real estate is offering entrepreneurs new ways to accelerate results while building community impact. Katie Kim brings firsthand experience to this space. She closed her first deal at just 16 and now leads more than $170 million in development projects as CEO of The Kim Group. Through her leadership, she has built a business that not only transforms properties but revitalizes entire regions. Her work proves that real estate isn't just about buildings—it's about strategic growth with purpose. Entrepreneurs today face a new challenge: how to grow without overextending. That's where real estate becomes more than just an asset class. When used strategically, it becomes a tool to fund expansion, stabilize cash flow, and provide long-term equity that supports the broader business. Katie understands how to unlock these outcomes because she has done it herself. She works with clients and municipalities alike to activate overlooked assets and turn complex deals into functional developments that serve multiple stakeholders. What sets Katie apart is her ability to bridge the gap between vision and execution. She works with entrepreneurs to help them identify overlooked opportunities in the market, access capital creatively, and align their personal and business goals through real estate. Her approach integrates mindset, funding, and long-term planning into strategies that serve both the entrepreneur and the community they operate in. For business owners exploring new verticals or looking to increase their income streams, real estate can be more than a side investment—it can become a platform for leadership, influence, and scale. Katie's story shows how to move from transactional thinking to strategic development. Through public-private partnerships, she has created impact beyond the bottom line while maintaining strong financial returns. Her work also reflects a deeper philosophy: that profitability and purpose can coexist. By educating others through The Katie Kim Educational Platform, she's equipping more entrepreneurs to think differently about how they use resources, relationships, and capital to grow their ventures. She encourages leaders to bring alignment to their mission and model—where business is not just sustainable, but scalable and significant. The entrepreneurs who thrive in today's economy are those who can spot opportunity where others see complexity. Katie helps simplify that path. Her projects demonstrate how you can take underutilized or undervalued spaces and reimagine them into productive, revenue-generating centers of commerce. It's a strategy that works just as well for main street revitalization as it does for private enterprise, and it's rooted in the idea that real estate should serve a bigger picture than profit alone. In today's competitive landscape, real estate offers more than a holding asset. When guided by the right strategies, it becomes a tool for brand expansion, team growth, and market leverage. Katie's insights challenge business leaders to look beyond their current structure and ask what kind of legacy they're building—not just for themselves, but for their customers, their communities, and their companies. The opportunity is there for entrepreneurs willing to think creatively, act strategically, and align with purpose. Whether you're a founder looking to expand your footprint, a leader searching for new capital channels, or a builder ready to make a broader impact, Katie Kim's approach offers a fresh perspective on how to grow well. Watch the full episode on YouTube. Don't miss future episodes. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Katie Kim Katie Kim is a Real Estate Developer, CEO of The Kim Group, and Founder of The Katie Kim Educational Platform. She has led over $170 million in development projects and helps entrepreneurs scale through creative real estate strategies, capital alignment, and public-private partnerships. Her work focuses on revitalizing communities while building profitable, purpose-driven businesses. Learn more at KatieKim.com. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping organizations scale smarter and faster. As President and CEO of Prime Concepts Group, Inc., he's credited with generating over one billion dollars in sales for start-ups, franchise systems, and Fortune 500 companies. A serial entrepreneur, Ford has founded more than ten businesses, authored five books, earned three U.S. patents, ...
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    40 mins
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