What role do emotions really play in branding?

In this episode of The Brilliant Brand Podcast, we're diving into the power of emotional resonance—how it influences buyer behavior, drives loyalty, and can even override logic (just ask Coke and Pepsi).

You’ll learn:

🧠 The surprising science behind Coke’s dominance over Pepsi

🔥 Why emotional branding often beats logical selling

💡 4 practical ways to weave emotion into your branding

🎯 How to pick a core emotion that makes your brand unforgettable

Plus, I’ll share a quick story that reminded me why the work we do as business owners matters…sometimes in ways we don’t expect.

By the end of this episode, you’ll have simple tools to make your brand feel more memorable, magnetic, and emotionally compelling.

👇🏽 Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• How Customers Think by Gerald Zaltman
• Episode 5 – Customer Interviews: freshsparks.com/5
• Episode 6 – Magnetic Brands: freshsparks.com/6

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

🔥 Ready to Build Your Brand?

Schedule a discovery call: freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand (FREE)

Get it here: feshsparks.com/guide

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: freshsparks.com

You hear me say "magnetic brand" all the time.

But what does that really mean?

In this episode of The Brilliant Brand Podcast, I’m breaking down what makes a brand truly magnetic—and how you can become one.

A magnetic brand doesn’t try to please everyone.

It pulls in the right people with clarity, purpose, and bold positioning. Just as importantly, it repels the ones who aren’t a fit.

You’ll learn:

🧲 The 6 key traits of magnetic brands

🧲 Why neutrality is killing your connection with people

🧲 How “repelling” is just as important as attracting

🧲 A powerful exercise that could shift your strategy

And yes, there will be some nerdy magnet metaphors. 🤓

By the end of this episode, you’ll understand how to make your brand more polarizing and more purposeful to the people who matter most.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Foster Voice Studio - https://fostervoicestudio.com
• Episode 2 - https://freshsparks.com/2
• Episode 3 - https://freshsparks.com/3
• Episode 4 - https://freshsparks.com/4
• Episode 5 - https://freshsparks.com/5

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

🔥 Ready to Build Your Brand?

Schedule a discovery call: https://freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand (FREE)

Get it here: https://feshsparks.com/guide

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: https://freshsparks.com

You cannot build a brilliant brand on guesswork. And yet, so many people try.

In this episode of The Brilliant Brand Podcast, we’re digging into one of the most overlooked tools in branding: customer interviews.

I’ll start with a story from my kitchen table (yes, it involves kids and dinner), and then we’ll connect the dots between real feedback and powerful messaging.

You’ll learn:

✅ Why assuming things about people weakens your brand

✅ How to ask open-ended questions that reveal emotion

✅ A 5-step process for insightful customer interviews

✅ How to use feedback for messaging that actually converts

Whether you’re launching, pivoting, or refining your brand, this episode will help you stop assuming—and start listening.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Sonia’s LinkedIn profile: http://linkedin.com/in/freshsparks/
• Episode 5 - https://freshsparks.com/5

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

🔥 Ready to Build Your Brand?

Schedule a discovery call: https://freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand (FREE)

Get it here: https://freshsparks.com/guide

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: https://freshsparks.com