You cannot build a brilliant brand on guesswork. And yet, so many people try.

In this episode of The Brilliant Brand Podcast, we’re digging into one of the most overlooked tools in branding: customer interviews.

I’ll start with a story from my kitchen table (yes, it involves kids and dinner), and then we’ll connect the dots between real feedback and powerful messaging.

You’ll learn:

✅ Why assuming things about people weakens your brand

✅ How to ask open-ended questions that reveal emotion

✅ A 5-step process for insightful customer interviews

✅ How to use feedback for messaging that actually converts

Whether you’re launching, pivoting, or refining your brand, this episode will help you stop assuming—and start listening.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Sonia’s LinkedIn profile: http://linkedin.com/in/freshsparks/
• Episode 5 - https://freshsparks.com/5

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

🔥 Ready to Build Your Brand?

Schedule a discovery call: https://freshsparks.com/contact

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Get it here: https://freshsparks.com/guide

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: https://freshsparks.com