• Liquor Lab was established as an experiential marketing platform to enhance consumer engagement with spirits brands.
• The unique concept behind Liquor Lab involves teaching individuals how to craft cocktails hands-on, thereby facilitating deeper brand loyalty.
• Each class at Liquor Lab lasts 90 minutes and covers the preparation of three distinct cocktails with various themes.

The Best 5 Minute Wine Podcast, we tee off with Aaron Vaccaro, CEO of Liquor Lab and a key player behind the explosive growth of Topgolf. Aaron shares how a career that started in finance took a hard left into the world of immersive entertainment, helping grow Topgolf from 10 locations to over 70 and more than a billion in revenue. From tracking golf balls to tracking consumer experience trends, he breaks down how food, drinks—including wine!—and pure fun became the real draw. We also chat about the surprising psychology of hitting golf balls with a glass of wine in hand, and how letting go of expectations can sometimes lead to your best performance—on the course and in business. Pull up a cocktail and press play

In this chilling episode of The Best 5 Minute Wine Podcast, Brenda from Horrifying History returns to reveal the darker, spine-tingling side of bubbly. From exploding bottles to ghostly monks whispering in cellars, we uncork the legend of Dom Perignon — a monk who may have feared the very sparkle he helped perfect. 🎧 Hear how the “devil’s cellar,” black bottles, and lost journals all add up to a wine tale steeped in mystery. 🫧 Was Dom fighting off demons… or inviting them to the party?
🥂 Listen if you dare.

In this haunting episode, Forrest is joined by Brenda, the captivating host of Horrifying History, to uncork the terrifying tale of the Great French Wine Blight—a 19th-century disaster that devastated vineyards, ruined fortunes, and almost brought wine culture in France to a tragic end. Brenda brings her signature storytelling style to this real-life horror, revealing how a microscopic invader crossed oceans and left centuries of viticulture in ruin. It’s historical, it’s horrifying, and yes—it has everything to do with wine.

We delve into the profound experiences of Mark Steven Porro, who recounts his journey of living in the world's largest wine region, the south of France. Marc illustrates the challenges he faced in navigating the complexities of the French financial system as a foreigner, culminating in a heartwarming story of his participation in a local vendange, or harvest celebration. He eloquently describes the enchanting atmosphere of Château de Montpezat, where the community gathers to partake in the joyous festivity of wine production, complete with music, delectable food, and camaraderie.

Melissa Aellen, 3rd‑generation Maryland winemaker; Director of Winery Operations at Simple Theory Wine Co. Melissa’s family legacy, winemaking philosophy, and approach to making wine approachable and terroir‑driven.

This episode is a little different—and deeply personal. Forrest welcomes author, actor, and full-time son Mark Steven Porro, whose memoir A Cup of Tea on the Commode tells the moving (and surprisingly hilarious) story of becoming a caregiver to his 90-year-old mother. With Forrest recently saying goodbye to his own beloved mom, this conversation doubles as a tribute to the women who raised us—with sass, grit, and, eventually, a taste for red wine.

From Hollywood sets to cobblestone streets in the south of France, Mark shares the unexpected twists that led him from acting to elder care to wine-sipping village life. There’s laughter, there’s love, and there’s a jazz band literally marching through the vineyards.

Melissa Aellen is shaking things up in the wine world with Simple Theory Wines, and let me tell you, it's a game-changer! We dive into her journey of creating a downtown tasting room, which is totally a win for wine lovers everywhere. Melissa shares the fun and not-so-fun challenges she faced, like navigating those pesky alcohol laws in Maryland—seriously, no wine in grocery stores? What is this, the 1950s? Plus, she’s got big plans for the future, including planting some fancy hybrid grapes and even building a wine cave! So grab a glass, sit back, and join us as we sip and chat about all things wine and local business.