• 226 | Need to know OBBBA highlights for Bookkeepers Adrian Lopez
    Jan 14 2026

    Send us a text

    The 'One Big Beautiful Bill' introduces significant tax changes for 1099s, depreciation, and employer credits, emphasizing meticulous bookkeeping for compliance and savings. Listen in to the conversation with Adrian & Serena as they unpack the need-to-know highlights for bookkeepers and how you can stand out in the industry by making a few small changes to your processes.

    In this episode you’ll hear:

    • 1099 Reporting Changes
    • Bonus Depreciation and Section 179
    • Tips and Charitable Contributions
    • Employer Tax Credits and Deductions
    • Pass-Through Entity Tax and Reconciliation

    Resources mentioned in this episode:

    • → want to see that ‘tax package’ in action? Grab the Confident Compliance Bundle
    • 205 ⎸ Protecting Your Clients from Audits with Ex Irs Auditor Adrian Lopez

    Meet Adrian

    I’m Adrian Lopez, a Certified Public Accountant (CPA) and former IRS Revenue Agent.

    During my tenure as a Revenue Agent in the IRS Small Business / Self-Employed Division, I audited self-employed and small business taxpayers like restaurants, construction contractors, real estate agents & brokers, wealth managers, tax preparers, and farmers.

    Now, I help individuals, families, small businesses, and non-profits thrive by providing quality tax return preparation, tax planning & advisory, bookkeeping & accounting, and tax representation.

    Connect with Adrian

    Website: https://anlcpa.com/

    Linkedin: https://www.linkedin.com/in/adrianl1996/

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)
    Show More Show Less
    58 mins
  • 225 ⎸ Recast: Become a Bookkeeper with Katie Ferro
    Dec 17 2025

    Send us a text

    Before we close things down for the holidays, I decided to bring back one of my favorite interviews from the vault. In 2021 during one of our Bookkeeping Biz Workshop rounds, I brought Katie on to chat about a program she had just created—which is still going strong today—in fact, has been revamped and redesiged since she created it, and I want to make sure you all know about it. But more so than that, I wanted to bring this conversation back to you in case you’re planning for the new year. This will give you some things to consider, especially if you’re balancing motherhood with building your business, or dreaming of starting your business in 2026.

    In this episode you’ll hear:

    • Katie’s background: CPA → corporate → motherhood → bookkeeping business (and how she was “paid to quit” at the perfect time)
    • The emotional reality of leaving corporate—even when it’s the right move
    • Why the early seasons of motherhood are intense, and how that shapes business decisions
    • How Katie’s bookkeeping business grew: referrals, small beginnings, pricing lessons, and early client expansion
    • The mindset shift: bookkeeping as a stable, scalable foundation (especially once you hire a team)
    • Hiring earlier than feels comfortable: babysitters, cleaners, and bookkeepers as “buying back time”
    • Why working at home with kids around can be harder than being fully out of the house
    • Office space + opportunity cost: how one monthly client can fund the setup that changes everything
    • Training a team the right way: slow client-by-client handoff, upfront time investment, long-term payoff
    • Client continuity + freedom: not being the only person clients rely on
    • Katie’s Become a Bookkeeper (BABS) course overview: Learn → Shadow → Apply (practicum)

    Resources mentioned in this episode:

    • Become A Bookkeeper

    Connect with Katie: : instagram.com/orderlyaccountingbykatie

    Listen to Katie’s Podcast: Profits & Prosecco

    Sign up for Become A Bookkeeper

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout:
    Show More Show Less
    1 hr and 10 mins
  • 224 | Using Human-First AI for Visibility with Kelly Sinclair
    Dec 10 2025

    Send us a text

    I had the best conversation with Kelly Sinclair about something that's been on my mind (and probably yours too): how to actually use AI without losing the human connection that makes your business YOU. We dive deep into why social media might not be the lead generator you think it is, how to build visibility strategies that don't rely on the algorithm, and how AI can actually help you show up MORE human, not less.

    In this episode you’ll hear:

    • Why taking a break from social media might be the best business decision you make
    • How to flip your AI mindset from "polish my work" to "support me first"
    • The three ways to monetize AI in your business

    Resources mentioned in this episode:

    • 90 Day Visibility Sprint Starter Kit https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/?coupon=SERENAPOD
    • Valerie
    • Brand Calibrator
    • Notebook LM
    • ChatGPT
    • MindPal
    • ManyChat
    • Zapier
    • QuickBooks Online

    Meet Kelly

    Kelly Sinclair is a visibility strategist, AI-powered marketing expert, and host of Entrepreneur School. An accidental tech nerd and professional mom taxi, she helps entrepreneurs ditch random acts of marketing, build visibility habits that actually work, and grow through intentional visibility—not by selling their soul to social media.

    Connect with Kelly

    Podcast: https://entrepreneurschool.ca/podcast/ Instagram: https://www.instagram.com/ksco_kelly/

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)
    Show More Show Less
    43 mins
  • 223 | Using AI Securely + to Land Clients with Kelsey Silver
    Dec 3 2025

    Send us a text

    In this episode, I'm chatting with my friend Kelsey Silver about something so many of you have been asking about - how the heck are we supposed to use AI without compromising our clients' security? Kelsey has a super unique background and she breaks down exactly what we need to look for when evaluating AI tools for our firms. Plus, she shares about her AI app Foresight HQ that helps you identify your hottest leads in your Instagram DMs - no more chasing people who just wanted the freebie!

    In this episode you’ll hear:

    • How to evaluate AI tools for security
    • The difference between machine learning and generative AI
    • How Kelsey balances building an app, doing VIP days, working a corporate job, AND being a mom to a 4.5-year-old

    Resources mentioned in this episode:

    • The Metrics 7-Figure Business Owners Can't Live Without: https://kelseysilver.com/metrics
    • 5 DM Signals $FREE: https://foresighthq.app/5signals
    • Notion
    • ThriveCart, High Level, and SamCart
    • ManyChat

    Meet Kelsey

    Kelsey Silver is a data and AI strategist and the founder of ForesightHQ, an AI-powered DM lead tracker designed for business owners who want to follow up in their DMs without feeling like a sales robot. With a background in psychology, 10+ years in corporate analytics, and a deep love for systems that actually fit your life, Kelsey helps entrepreneurs find the hidden gold in their data so they can sell smarter and with more integrity. When she’s not decoding buyer signals or mapping launch strategies, you can find her at a Ren Faire with her daughter or decompression from reading spreadsheets all day with a bag of Oreos and an oat milk chai latte.

    Connect with Kelsey

    Instagram: @kelseyesilver

    Website: https://kelseysilver.com/

    App: https://foresighthq.app


    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout: https://www.buzzsprout.com/?referrer_id=1753696 (affiliate link)
    Show More Show Less
    38 mins
  • 222 ⎸ Hubdoc: Audit-Proof Your Business
    Oct 29 2025

    Send us a text

    This episode is best watched on YouTube >

    In this episode, I'm walking you through one of my absolute favorite tools for keeping your business audit-proof: Hubdoc. I'll show you exactly how we use it at Of Course Financial to help our clients manage their supporting business documents digitally, save hundreds of hours every year, and stay compliant with IRS requirements. Plus, I've got some exciting announcements about upcoming Xero tutorials, the Bookkeeping Biz Workshops re-airing, and our Black Friday sale!

    In this episode you’ll hear:

    • How Hubdoc automatically organizes receipts, invoices, and statements by vendor
    • Step-by-step process for uploading, reviewing, and categorizing documents in Hubdoc before pushing them to Xero or QuickBooks
    • Pro tips on avoiding duplicate entries and keeping your books clean while building an audit-proof paper trail

    Resources mentioned in this episode:

    • https://www.irs.gov/businesses/small-businesses-self-employed/what-kind-of-records-should-i-keep

    For experienced bookkeepers & accountants:

    Learn how to start your bookkeeping business in The Bookkeeping Business Accelerator® >>

    Grab my FREE Start your Bookkeeping Biz Checklist >>

    Grab my FREE New Client Onboarding Templates >>

    For new bookkeepers:

    Learn the fundamental accounting skills in Katie Ferro's Become a Bookkeeper** >>

    For creators:

    Become a client at my firm, Of Course Financial >>

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit my website: ambitiousbookkeeper.com
    • Subscribe to my Newsletter ambitiousbookkeeper.com/blog
    • Connect on Instagram: instagram.com/ambitiousbookkeeper
    • Connect on Threads: threads.net/@ambitiousbookkeeper

    Podcast Publishing Tools we use:

    • Podcast Editing: Sabr Media LLC
    • Descript**
    • Buzzsprout**

    AFFILIATE DISCLAIMER

    We participate in affiliate marketing programs, which means we may earn a commission from purchases made through the links above. However, our recommendations are based on our own research and expertise, and your trust is our priority.

    Show More Show Less
    13 mins
  • 221 ⎸ [Q&A] Pricing Cleanups, Marketing, and Cyber Insurance
    Oct 22 2025

    Send us a text

    Hey guys! This month's live Q&A was packed with real talk about the nitty-gritty of running a bookkeeping business. We covered everything from pricing cleanups (spoiler: diagnostics are your best friend) to getting cyber insurance (yes, it's non-negotiable), and I even got vulnerable about my experience juggling babies and business. If you've ever wondered how to market to trades, what reports clients actually need, or how to take maternity leave as a business owner, this episode is for you!

    In this episode you’ll hear:

    • How to price cleanups without Getting Burned
    • Marketing Strategies that Actually Work for Your Niche
    • Cyber Insurance
    • Maternity Leave and Business

    Resources mentioned in this episode:

    • Jock Wols - featured on Ambitious Bookkeeper Podcast for cyber insurance discussion: https://youtu.be/QmXfN_PaKWE
    • Karrisa Martino - Health Insurance Specialist: ambitiousbookkeeper.com/blog/121
    • Elevate: https://www.ambitiousbookkeeper.com/elevate
    • Confident Compliance Bundle: https://www.ambitiousbookkeeper.com/offers/tgPgMBJ7
    • Mini Course Bundle: https://www.ambitiousbookkeeper.com/offers/vYYfsxH9
    • Akadian: https://fastandeasyqbo.samcart.com/referral/ihiA1kYR/8Duca0gOuAg8wpjF
    • Email List - Sign up at: https://www.ambitiousbookkeeper.com/subscribe
    • Keeper: https://keeper.app/?via=serena
    • Canva: https://www.canva.com/join/relish-scale-floristic
    • Upcounsel: https://www.upcounsel.com/rf/8dCYxoOU
    • Housecall Pro: https://link.hscll.com/3i3yr
    • Lady Pros Facebook Group
    • Alignable

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout: https://www.buzzsp
    Show More Show Less
    50 mins
  • 220 | I worked 45 hours in August; and it’s not on what you think
    Oct 15 2025

    Send us a text

    some links are affiliate links

    Want to see my weekly timesheets? Follow me on Threads: https://www.threads.net/@ambitiousbookkeeper

    No one talks enough about the amount of time that goes into an online course business. So I’m talking about it today.

    In this episode you’ll hear:

    • My profit margins for both my firm & my online course business
    • the time I spend during launches & fulfillment
    • how much time I spent in August 2025 on both businesses

    Resources mentioned in this episode:

    • Clockify → timetracking

    For experienced bookkeepers & accountants:

    Learn how to start your bookkeeping business in The Bookkeeping Business Accelerator® >>

    Grab my FREE Start your Bookkeeping Biz Checklist >>

    Grab my FREE New Client Onboarding Templates >>

    For new bookkeepers:

    Learn the fundamental accounting skills in Katie Ferro's Become a Bookkeeper** >>

    For creators:

    Become a client at my firm, Of Course Financial >>

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit my website: ambitiousbookkeeper.com
    • Subscribe to my Newsletter ambitiousbookkeeper.com/blog
    • Connect on Instagram: instagram.com/ambitiousbookkeeper
    • Connect on Threads: threads.net/@ambitiousbookkeeper

    Podcast Publishing Tools we use:

    • Podcast Editing: Sabr Media LLC
    • Descript**
    • Buzzsprout**

    AFFILIATE DISCLAIMER

    We participate in affiliate marketing programs, which means we may earn a commission from purchases made through the links above. However, our recommendations are based on our own research and expertise, and your trust is our priority.

    Show More Show Less
    9 mins
  • 219 | Top Scams Happening to Bookkeepers in 2025 with Jock Wols
    Oct 8 2025

    Send us a text

    Cyber scams targeting bookkeepers are getting more sophisticated, and I'm sitting down with insurance expert Jock Wols to talk about what's happening in our industry right now. I even share my own recent experience being targeted through the Gusto partner directory—twice in one day! If you think it won't happen to you, think again. This conversation is packed with real stories, practical tips, and the insurance knowledge you need to protect your business in 2025.

    In this episode you’ll hear:

    • The most common scams hitting bookkeepers right now, including phishing attacks through trusted directories like Gusto and QuickBooks
    • My personal story of almost falling victim to a payroll scam (and how one of those fake "clients" actually got to another bookkeeper)
    • Why picking up the phone is your best defense against wire transfer fraud
    • What cyber insurance actually covers (spoiler: not all policies are created equal) and the gaps you need to know about

    Resources mentioned in this episode:

    • Episode with Jock on Insurance Basics
    • Behind the Scenes Newsletter (Past Volumes) >

    watch the video version on YouTube >>

    Meet Jock Wols

    Jock is the Founder and CEO of RiskDesk, an insurance broker and technology company based out of Lexington, Kentucky. In partnership with Nationwide, he established the PT Pro platform (https://www.ptprocover.com) to serve small business’ insurance needs. He has almost 20 years of experience to help professionals manage their risk by delivering market-leading E&O / Professional Liability and Cyber Liability insurance solutions. Before he established RiskDesk in 2017, Jock managed the professional liability portfolio at XL Catlin and was based in London, New York and Lexington. He graduated from Washington & Lee University with a BSc in 2004 and obtained his MBA from New York University in 2013.

    Connect with Jock

    Reach out directly to Jock at jock.wols@myriskdesk.com or (859) 327-5594.

    Thanks for listening. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram stories and tag me @ambitiousbookkeeper

    For more information about the Ambitious Bookkeeper Podcast or interest in our programs or mentoring visit our resources below:

    • Visit our website: https://www.ambitiousbookkeeper.com
    • Follow the Blog: https://www.ambitiousbookkeeper.com/blog
    • Connect on Instagram: https://www.instagram.com/ambitiousbookkeeper
    • Connect on Threads: https://www.threads.net/@ambitiousbookkeeper
    • Connect on Facebook: https://www.facebook.com/serenashoupcpa

    Thank you for your support of our show. If you haven’t left a review yet it’s super simple. Please go to ambitiousbookkeeper.com/podcast and leave your review.

    Podcast Publishing Tools we use:

    • Editing → Sabr Media LLC: https://www.iangilliam.com/sabr-media-llc
    • Descript: https://get.descript.com/u7lubkx09073 (affiliate link)
    • Buzzsprout: https:
    Show More Show Less
    54 mins