Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

🎙️ Key Takeaways

• Wiehan transitioned from operations lead to CEO of Magnet Monster, one of Klaviyo’s few Master Elite partners.
• The agency recently shifted from scaling aggressively to running a leaner, more profitable team under 10 people.
• People management was a major growth area: learning to adapt leadership to different personality types was critical.
• Transparency around financials helped team members better understand business pressures and make smarter decisions.
• The agency now prioritizes fewer but more strategic clients, improving service quality and team focus.
• AI is heavily used at Magnet Monster for content generation, onboarding automation, and creative analysis—but always with human oversight.
• Wiehan emphasized that AI is a support tool, not a replacement for human expertise—especially in service businesses.
• The agency's smaller team model enables better control, less operational bloat, and more flexibility.

Check out Wiehan's agency here:

https://www.magnetmonster.com

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

🎙️ Key Takeaways

• Gene started in e-commerce in the late '90s before transitioning to digital marketing.
• The book The E-Myth Revisited was a major turning point in shaping how he built his agency.
• Building an agency from scratch was chaotic; it felt real only once clients started relying on him.
• Early struggles included educating clients about why they needed websites and SEO.
• Gene leaned heavily on networking, including BNI and local chambers of commerce, to grow Samson Media.
• Remote teams were central from the beginning, with a preference for U.S.-based freelancers.
• Responsiveness and speed were critical success factors when hiring and managing teams.
• Test projects proved more reliable than interviews when hiring.
• Gene successfully sold Samson Media in 2021 and stayed on as a consultant for two years post-sale.
• A major selling point was recurring SEO revenue, not just one-off web projects.
• He now runs Fleur de Lis Consulting, helping other agency owners prepare their businesses for sale.

Check out Gene's website here:
https://flowerofthelily.com/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)