Ep 42: What It Really Takes to Sell a Digital Agency (and Why Timing Is Everything), with Gene Sower

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🎙️ Key Takeaways

Gene started in e-commerce in the late '90s before transitioning to digital marketing.
The book The E-Myth Revisited was a major turning point in shaping how he built his agency.
Building an agency from scratch was chaotic; it felt real only once clients started relying on him.
Early struggles included educating clients about why they needed websites and SEO.
Gene leaned heavily on networking, including BNI and local chambers of commerce, to grow Samson Media.
Remote teams were central from the beginning, with a preference for U.S.-based freelancers.
Responsiveness and speed were critical success factors when hiring and managing teams.
Test projects proved more reliable than interviews when hiring.
Gene successfully sold Samson Media in 2021 and stayed on as a consultant for two years post-sale.
A major selling point was recurring SEO revenue, not just one-off web projects.
He now runs Fleur de Lis Consulting, helping other agency owners prepare their businesses for sale.

Check out Gene's website here:
https://flowerofthelily.com/

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

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