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The Advertising Forum by Marketecture

The Advertising Forum by Marketecture

By: AdTechGod and Jeremy Bloom
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 The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.comCopyright © 2025 Marketecture Media, Inc. All rights reserved. Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Identity, Intent & Innovation with Intent IQ

    Identity, Intent & Innovation with Intent IQ
    Apr 18 2025
    In this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on the complexities of onboarding new clients and the future of identity verification in a cookie-less environment, highlighting the need for transparency and validation in advertising metrics. takeaways -Performance is the ultimate measure of success in campaigns. -Curiosity drives innovation and helps overcome fear in partnerships. -Onboarding processes should be simplified for better integration. -Measurement of success can be complex and varies by client. -Transparency in advertising metrics is crucial for validation. -The industry must adapt to cookie-less environments effectively. -Asking the right questions leads to better solutions. Collaboration between partners is essential for progress. Incremental performance can significantly enhance campaign results. Future innovations will focus on validating identity profiles. Chapters 00:00 Exploring Intent IQ's Identity Solutions 04:03 Overcoming Skepticism in AdTech Partnerships 06:28 Simplifying Onboarding for Identity Solutions 09:06 Future Innovations in Identity Verification
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    10 mins
  • Rethinking Identity in a Privacy-First World with IntentIQ

    Rethinking Identity in a Privacy-First World with IntentIQ
    Apr 10 2025
    In this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explore the importance of precision in targeting, the challenges posed by cookie-less environments, and the misconceptions surrounding identity solutions. The conversation highlights the need for advertisers to adapt to changing metrics and the future of identity in a privacy-focused world. Takeaways -Identity is critical to the effectiveness of digital marketing. -Precision in targeting is more important than ever. -Mobile users are spending significant time on their devices. -The landscape of identity is changing due to privacy regulations. -Misconceptions about identity solutions can hinder effectiveness. -Advertisers must be proactive in testing identity solutions. -Probabilistic identity solutions can vary in accuracy. -Understanding the total addressable market is essential for campaigns. -The role of identity will continue to evolve with technology. Performance and privacy must coexist in advertising strategies. Chapters 00:00 Introduction to the Identity Series 01:22 The Importance of Identity in Digital Marketing 04:03 Challenges in Reaching Mobile Audiences 06:21 Evolving Metrics and ROI in Programmatic Advertising 07:31 Misconceptions Around Identity Solutions 09:55 Apprehensions in Identity Solutions 11:51 The Future of Identity in Advertising
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    13 mins
  • Merging Innovation – Zvika Netter on the Future of Ad Tech

    Merging Innovation – Zvika Netter on the Future of Ad Tech
    Apr 3 2025
    In this episode sponsored by Mediaocean, Zvika Netter, CEO and co-founder of Innovid, discusses the recent merger with Mediaocean and Flashtalking. He shares insights into the journey of Innovid, the impact of the merger on the advertising technology landscape, and the importance of company culture in integrating teams. Zvika emphasizes the vision for the future, focusing on innovation, AI, and creating a better experience for clients while maintaining transparency in the ad tech industry. Takeaways -Innovid has been in the industry for over 17 years, focusing on innovation in video advertising. -The merger with Mediaocean and Flashtalking aims to create a stronger ad tech platform. -Cultural integration is crucial for the success of the merger. -The goal is to provide better omnichannel solutions for clients. -AI will play a significant role in optimizing advertising outcomes. -Innovid and Flashtalking have a strong reputation in the industry for creativity and strategic thinking. -The focus is on building long-lasting relationships with clients. -Transparency in the ad tech industry is essential for trust and efficiency. -The merger will enhance the capabilities of both companies in CTV and digital marketing. -Zvika envisions a future where ad tech is not dominated by big tech companies. Chapters 00:00 Introduction to Innovid and Mediaocean Merger 03:13 The Story Behind Innovid's Growth and Merger 05:50 Impact on Brands and Agencies 08:58 Cultural Integration and Team Motivation 12:10 Vision for the Future and Industry Transformation
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    15 mins

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