Identity, Intent & Innovation with Intent IQ cover art

Identity, Intent & Innovation with Intent IQ

Identity, Intent & Innovation with Intent IQ

Listen for free

View show details

About this listen

In this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challenges. The conversation also touches on the complexities of onboarding new clients and the future of identity verification in a cookie-less environment, highlighting the need for transparency and validation in advertising metrics. takeaways -Performance is the ultimate measure of success in campaigns. -Curiosity drives innovation and helps overcome fear in partnerships. -Onboarding processes should be simplified for better integration. -Measurement of success can be complex and varies by client. -Transparency in advertising metrics is crucial for validation. -The industry must adapt to cookie-less environments effectively. -Asking the right questions leads to better solutions. Collaboration between partners is essential for progress. Incremental performance can significantly enhance campaign results. Future innovations will focus on validating identity profiles. Chapters 00:00 Exploring Intent IQ's Identity Solutions 04:03 Overcoming Skepticism in AdTech Partnerships 06:28 Simplifying Onboarding for Identity Solutions 09:06 Future Innovations in Identity Verification

What listeners say about Identity, Intent & Innovation with Intent IQ

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.